Essay about The Importance Of Strategic And Tactical Planning

Essay about The Importance Of Strategic And Tactical Planning

Length: 858 words (2.5 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Setting and Achieving Goals
Successful organizations require their leaders to set and achieve goals on a consistent basis. In order for these organizations to meet their goals, their leaders must actively and carefully plan on how to meet these goals. There are many types of plans that successful organizations can and do use regularly to meet their goals. I feel that the strategic and tactical plans play the largest role in achieving goals because they lay out clear and structured plans in where organizations want to go in the immediate and long term future. Other types of planning are often used to carry out more specific, compartmentalized goals that support the entire picture, yet are less impactful to the organization if not carried out. Today, I would like to discuss the importance of strategic and tactical planning and when it is most useful for organizations to utilize them.
First off, I would like to begin with long term, or strategic planning. Strategic planning often includes the desired outcome for an organization throughout a long period of time, possibly over a decade. Top level managers often design these plans to paint the picture of the company’s mission and lay out a framework for the entire company to achieve (CSU Education Portal, 2014). Strategic plans are particularly important to organizations because the convey a clear message of what exactly, the intended goals and missions are over extended periods of time to all team members, shareholders and even to the public. Laying out a strategic plan allows for all involved parties to know what their exact role is in helping the organization achieve its long term goal (Simerson, 2011). Strategic plans often include long term financial goals, expansion or downsiz...

... middle of paper ...

.... If a company is struggling and establishes a new strategy, tactical plans can be used to restructure roles of departments, associates and teams to get the company heading back in the right direction. In the case of my company, Kum and Go, tactical plans are used at the mid management level to continue to support the strategic plan of expanding the company and overall goal of becoming the number one convenient store retailer in the United States.
It is important for companies to continually develop plans in order to achieve their goals because that is how they can measure their growth and success. Furthermore, they can identify any issues or problems that may arise that may impede their success. If clear plans are made, any organization would be able to manage and overcome any obstacles presented to them and continue on the path to success and meeting their goals!

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

The Role of Human Resources in Strategic Planning Essay examples

- Contemporary organizations are faced with the challenges of changing economic and market conditions, productive labor, competition, and the struggle for survival. Traditionally, organizations have focused on material assets, cost cutting, and reduced employee expenses as a means of increasing competitiveness and profits (CSU-Global, 2013). However, this approach is becoming a less viable tactic in today’s complex and dynamic environment. Instead, an organization must recognize the value and importance of its people in implementing the strategies which lead to business success (CSU-Global, 2013)....   [tags: planning process, human resources, strategic plan]

Better Essays
1232 words (3.5 pages)

Strategic Planning : Nestle Purina Essay

- Pyzdek and Keller (2013), states that strategic planning seeks to deliberately upset the probabilities by innovations and organization change. Cagill, Nestle Purina, and Lockheed Martin each understand the requirement to provide overall direction that involves the design of objectives, resource allocation, and policy development to achieve organization success. Nestle Purina strongly focuses most of their efforts and goals in the documenting in their Blueprint. The Blueprint for Nestle Purina is the output of the annual planning process directed by leadership and the analyzing after using a four-phase structure to forecast change (Nestle Purina, 2010)....   [tags: Strategic management, Management]

Better Essays
712 words (2 pages)

Essay on Portfolio Management : Strategic And Tactical Goals

- Portfolio Managers will help their organizations in decision making. It is most important that they have strong financial and analytical skills and understand how projects and programs can contribute to meeting strategic goals (Schwalbe, 2014) Projects focuses more on strategic and tactical goals but portfolio management focuses more on strategic goals. As a project manager, for a successful project he/she should not only consider scope, schedule and cost as the important objectives but also the project manager should meet the needs of the project and should reach the satisfaction of the people involved in the project....   [tags: Project management, Work breakdown structure]

Better Essays
1024 words (2.9 pages)

Essay about Strategic Planning For A Marketing Plan

- A marketing plan is a comprehensive outline of the organization overall performance and success whose main aim is to provide business solutions by creating awareness to the customers expected. A Market plan can be operated under two different categories which involves strategic planning and tactical planning. Strategic planning involves the process of the organization creating its direction and making decisions that either affects the consumer directly or indirectly. Tactical planning involves taking of the organization strategic plans and creates short term actions to be met....   [tags: Marketing, Sales, Marketing plan]

Better Essays
1057 words (3 pages)

Global Assessment of Strategic Air Power in WWII Essay

- Air Power is the ability to conduct military actions through the air. Depending of the objectives sought and on the effects produced, air power is either strategic or tactical. Air power played a central role in the outcome of World War II. In this mechanized warfare environment, thousands of aircraft were built and fought until the very last day, producing decisive effects for the first time in history. When the war ended, budget constraints forced the US to massively reduce its military apparatus and to make drastic choices in terms of capabilities....   [tags: tactical air power, military actions]

Better Essays
1186 words (3.4 pages)

Why Cities Need Strategic Planning Essay

- Strategic planning is concerned with the formulation and evaluation of urban development policies and the mechanisms put in place in for implementing those policies, whilst strategic planning in urban development is generally referred to as a process that allows the articulation of the initiatives of public and private stakeholders which seek synergies for the development of a city (Steinberg, 2003). The purpose of this paper is to examine the role of strategic planning for government administration and discuss the importance of strategic planning in cities....   [tags: Urban Development ]

Better Essays
1052 words (3 pages)

Essay on Factors of Tactical Planning and SWOT Analysis of Starbucks

- Factors of Tactical Planning and SWOT Analysis of Starbucks      Millions of Americans these days depend on the glorious caffeine rich nectar provided to them daily by the local Starbucks chain store. With it’s humble roots firmly planted in Seattle Washington, this little coffee shop has turned from a novel idea, into a veritable necessity for Americans on the go. The amazing success of Starbucks can be attributed, in part, to tactical planning. It was through tactical planning that the management team behind Starbucks was able to be so wildly successful....   [tags: Starbucks Business Marketing Essays]

Better Essays
2365 words (6.8 pages)

Strategic Planning Paper

- The history of strategic planning begins in the military. According to Webster's New World Dictionary, strategy is "the science of planning and directing large-scale military operations, of maneuvering forces into the most advantageous position prior to actual engagement with the enemy" (Guralnic, 1986). Although our understanding of strategy and applying strategic planning in management has been transformed from a point of military maneuvering to one that aim’s to achieve and gives a structured framework to reach a competitive advantage....   [tags: essays research papers]

Better Essays
1118 words (3.2 pages)

Achieving Organizational Goals Supports Organizations Success Essay

- The importance of developing plans to achieve organizational goals supports organizations success. Having a clear mission statement and core values provides clarity of purpose for everyone in the organization. Coupled with the reason the organization is in business, it clarifies in simplest terms what the organization does. Employees in every organization, and every level, need to know that at the heart of what they do lies in a vison and well explained mission where cores and objectives are introduced for organizational success....   [tags: Strategic planning, Strategic management]

Better Essays
719 words (2.1 pages)

Strategic Leadership Essay example

- Strategic Leadership The only thing harder than being a strategic leader is trying to define the entire scope of strategic leadership a broad, difficult concept. We cannot always define it or describe it in every detail, but we recognize it in action. This type of leadership involves microscopic perceptions and macroscopic expectations. Volumes have been written on the subject, which may in fact contribute to the difficulty of grasping the concept. One finds confusing and sometimes conflicting information on this blended concept that involves the vagaries of strategy and the behavioral art of leadership....   [tags: Business Management Studies]

Better Essays
1083 words (3.1 pages)