Case Study Of Xiaomi

Xiaomi Have you heard about Xiaomi? Xiaomi is a Chinese technology company, and it was founded in April 6, 2010 by entrepreneur Lei Jun. He became one of the China’s top 20 richest person with net worth US$ 9.1 billion after four years that Xiaomi was founded(Olson, 2014). Therefore, Xiaomi was expending very rapidly. Up to now, the company produced smartphone hardware, software, and internet services as well as accessories. Xiaomi not only hires Chinese technical talents, but also recruit international talents. For example, it hires smart and talented people who worked for Google, Microsoft, Motorola, Yahoo and other successful technology companies around the globe before. Xiao has over 8,000 employees, mainly in mainland China, Malaysia, and Singapore, and is expanding to other countries such as India, Indonesia, the Philippines and Brazil. In 2014, more than 60 million smartphones were sold worldwide, and Xiaomi earned $12 billion revenue as a result. Xiaomi becomes the third largest smartphone producer in the world currently. In addition, after Xiaomi successfully secured $1.1 billion investment with a company valuation of $45 billion, it has achieved the status of the most valuable technology start-up in the world

Does Xiaomi have any disadvantages? There are some disadvantages existing in Xiaomi. For example, Xiaomi always has the problem of plagiarism. Some people think that some products of Xiaomi copy Apple. For instance, if we go and take a look at the Mipad website and compare it to Apple’s iPad mini websites. it’s not just copying the visual style. if you translate it you will see that the Mipad has an “Extreme retina screen, easy to use screen ratio, 7.9 inches, with the same resolution iPad mini 2”. Further down the page it talks about using the same cover technology as the iPhone 5C. Xiaomi is not only to imitate Apple’s products, but also even to imitate Apple’s conference. During the Mi 4 unveiling, Xiaomi