Each year we see how the world is becoming a smaller and a more crowded place. We see how society is crossing over physical borders and becoming a global society. International markets allow for job placement opportunities in foreign cultures but also come with unique challenges. Multi-national companies are now operating in new countries and markets. It’s a changing world and in order to be successful in this new world companies need to provide their employees the proper tools to do business in a new culture. Moreover, the company itself needs to be willing to adapt and change to meet the expectations of the markets.
Apple products have been the highlight in being differentiation. As stated by Mornin (2010) “They’ve been very clever in making their brand “kool” and synonymous with creativity and self-expression. They have created entertainment products such as the iPod nano and iPod touch. They have revolutionized their style by creating unique colors that fit with the individual personality. But Apple has not stop there they have products like the iPad and the iPad mini, in which article have stated the kindle fire is in close competition. These waves of products have brought many opportunities locally and aboard but with Apple’s constant challenges aboard have decided to bring back jobs back to American. As stated by Terrab (2013) “President Obama announced in 2012 that Apple will be bringing some of its outsourced jobs back to America. Apples decision to bring jobs back to America is viewed partly as nationalistic pride along with an escape from rising labor wages in developing companies.” Although, Apple continues to monitor regulations there are always certain stipulations that make it hard to work and function in a global...
... middle of paper ...
...your product to them as well. It’s just having a balance between both local and global markets that will determine which company is doing it right and only time will tell in the near future.
Works Cited
Caterpillar (2014). About The Company. Retrieved from http://www.cat.com/about-the-company
Eugene, K. (2012). iPad Mini vs. Kindle Fire HD vs. Nexus 7: Small Tablet Showdown. Retrieved from http://www.pcmag.com/article2/0,2817,2411313,00.asp
Morin, P (2012). The importance of Differentiation And Adding Value. Retrieved from http://www.companyfounder.com/2012/01/the-importance-of-differentiation-and-adding-value/
Terrab, O. (2013).Globalization Apple Inc. Retrieved http://prezi.com/4xhnyr8i6bhs/globalization-apple-inc/
Wessel, D. (2011) Big U.S. Firms Shift Hiring Abroad. Retrieved http://online.wsj.com/news/articles/SB10001424052748704821704576270783611823972
Globalization can not only affect a company opening an office in another country but it can affect a small local business as well. As the internet brings the world closer together it becomes far more likely that a business that opened with no intention of selling internationally will have customers form different parts of the world asking for their product. For instance a steel company located in Pennsylvania may suddenly find orders coming in from South American factories. How the steel plant chooses to handle this new international customer could mean ...
has a competitive advantage over their competitors. One of the methods that Apple uses to maintain a competitive advantage in international markets is tying their hardware and applications together with an integrated operating system. This means that one of their devices, such as the iPad works very much like the iPhone and many of the apps run one device just as they do on the other. The only difference would be the size of the product. Apples laptop is larger than the iPad which is larger than the iPhone. Otherwise these products share the same functionality and information through connectivity. They share functionality and information seamlessly through connectivity, constantly updating customer’s lives through simple plug-in. I think this is the number one reason why Apple has an edge over their
International businesses are also finding new ways of increasing diversity abroad. Instead of using expatriate employees as management, they are starting to hire locals. Companies that operate abroad are realizing that using expatriate employees is not a permanent solution. They are often expensive, and are not capable of translating their skills into the new environment. In a company that operates globally, it is important that the company knows how to relate to the local markets, and a great way to do this is by hiring local talent. Hiring locally is cheaper, there is not a language barrier, and they are accustomed to the business environment in the area(5). They can also help the business by providing a new perspective into international markets, and offer ways that the company can improve their diversity abroa...
A major challenge of doing business internationally is to adapt effectively to different culture. Such adaptation requires an understanding of cultural diversity, perceptions, stereotypes, and values (Hodgett &Luthans, 2005). Doing business overseas has its challenges as well as it rewards.
The global marketplace is an area that is very difficult to be successful in. It is for this reason that businesses must compete with each other in an attempt to pip their opposition and gain a competitive edge amongst the constantly changing global environment. At the heart of this are managers and leaders to ensure that the company is able to stay on track whilst maximising revenue and limiting production costs.
In today’s global market, more than ever, multinational enterprises [MNEs] have expanded their operations internationally. This rapid growth requires suitable staff to run new units in foreign countries. Leadership of these new units and MNEs in general requires a global mindset. “Each unit requires executives that navigate economic complexities, cultural ambiguities, and political challenges” (Daniels, 2013) while running an efficient and productive unit. MNEs need staff with international business background and understanding in order to have a successfully operated unit.
... this and their marketing strategy will be key if they are to remain viable, grow and compete in the market.
...e located and the human resource management to effectively manage the global workforce diversity. Furthermore, management practices across nations should be more focused in terms of enhancing expatriates’ experience with cross-cultural training. It is also highlighted that executives of international firms must efficiently devise the best strategies and plans to increase the business positive performance and for controlling resources of their foreign subsidiaries. As a consequence, global managers play a very important role in the development and success of multinational corporations in the current competitive international market since there are numerous issues that they have to deal with in the operating process. If the enterprises could overcome the management challenges, they would gain great opportunities in the global economy and achieve favorable outcomes.
Is it possible to understand the nature of globalisation? This is a question that has led to fervent debates, and has confounded sociologists in their pursuit to explain the mechanics of globalisation (Machida 2012). Globalisation is the most dominant social phenomenon that has shaped social interactions around the world in the modern age (Ritzer & Ryan 2002). In an age where people socialise beyond their immediate communities, where a Japanese person can purchase an American product that’s made in China, and where government policies in Africa can be written by people in the Netherlands, it is impossible to ignore the current, globalised state of the world. Globalisation has led to the blurring of national boundaries, which allows nations around the world to communicate its ideas conveniently, at an unprecedented scale (Christou 2003). These global interactions allow for diverse cultural forms to disperse around the world, to be consumed by a wide array of people (Adams 2008). Despite the large, global impact of this phenomenon, it can be problematic to comprehend the nature of globalisation to a full extent, because of its vast nature and endless complexities (Mythen 2012). How is it that some nations have embraced the full extent of globalisation, and others are more closed off? Is it possible for cultures to maintain their traditional identities despite the influx of foreign influence? This essay attempts to explain the nature of globalisation through the discussion of various sociological concepts and perspectives that underpin the phenomenon. These key concepts and perspectives allow for globalisation to be understood in a more distinct and thorough way, as globalisation has moulded a global village that displays itself as d...
Nowadays, the phenomenon of globalization has massively affected the social and cultural values and has made an assembled standard of uniqueness and obstacles. Moreover, international organizations such as multinational companies, corporate brandings, non-governmental organizations, and global media play a critical part by quickening communications among social societies worldwide (Ghodrati, Joorabchi & Muati, 2015). Especially for the effect of globalization, world has started become more culturally diverse and incorporated each and another. In today’s workplace, a constructive effect of cultural diversity in the work environment is that employees having a place
In today dynamic economy, organizations are putting much effort to the creation and maintenance of an effective and inexpensive attraction, retention and engagement strategy. Multinationals are faced with the challenge of managing a global workforce in order to attain sustainable workforce. Managing an international workforce is a challenge as it is mobile, mobile, diverse, and not restricted by geographic or cultural boundaries. In addition, rapid changes in talent markets and workforce demographics, which affect the way in which employers attract and maintain employees, cost challenges play a critical role. Actually, cost containment is the greatest challenge for various companies in different parts of the world.
Globalisation and global flows of culture have redefined the processes in which we share and connect to ourselves, others, and the world. From its onset, globalisation had both proponents’ and critics; some believed that it leads to a rich, hybrid global culture. Others saw it as the west versus the rest, an imprint of Western values and ideologies upon the world’s rich and diverse cultures. In exploring global flows of culture, we can observe these major assumptions about globalisation as well as its changing nature. New, ‘reverse’ cultural flows have begun to emerge and question these traditional assumptions. The case study of Japan’s ‘pink globalisation’ is one such reverse flow.
Using 1997 financial crisis and other examples, discuss how globalization is important to the modern business journalism. Introduction
Apple Inc. is a multinational company, based in America, which innovate, develop and sell personal computer its software named Macintosh and various other products like the iPhone and the iPad. In 1976, Steve Jobs started the apple era and the business has grown rapidly to one of todays’ iconic inventors of consumer electronics. Despite the company operates in a wide field of products, Apple is handling every of their products as a separate business unit, but with a similar and recognisable design. This report will focus on Apples last invention, the iPad, and analysis its position within the market and future perspectives (Apple Inc., 2012).
The global economy has enabled customers to enjoy a buyer’s market where the company with the most competitive price possible for a product or service receives orders from customers around the world. The burgeoning world ...