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Benefits of internet marketing p 4
Digital marketing
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About This Guide
How This Guide Helps You
The guide helps you to:
1. Understand what digital marketing is
2. Review and correct common confining beliefs about digital marketing
3. Appreciate what digital marketing entails and check where you are with your digital marketing
4. Decide how significant digital marketing is for your organization
5. Understand and appreciate the business benefits of digital marketing for your organization
Why You Need To Understand Digital Marketing?
You require good understanding of digital marketing to make the most of it in helping your organization:
1. Increase revenues
2. Cut cost
3. Gain competitive advantage
Failure of understanding digital marketing leaves room for your competition to win online due to its
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Value that meet, builds and develop profitable relationships with customers.
Banks, for example, use many of the tools mentioned to meet their customers’ different preferences.
Many customers will use the web for their transactions. Others will prefer visiting their local street branch for such.
Digital marketing is most effective when it is part of a multichannel marketing strategy. Multichannel marketing refers to marketing through multiple channels to make it easy for consumers to buy in whatever way is most appropriate.
Online channels should support the whole buying process, from pre-sale to post-sale and further development of customer relationships.
The customer should be at the center of digital marketing. Digital marketing should be based on the knowledge of customers’ requirements.
Such knowledge is developed through research to identify and expect customers’ requirements and then delivering value that match their individual
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And identify what your customers require.
Your customers’ comments, complaints, inquiries and request reveal insights into what they require.
Anticipate (Expect) Your Customer Requirements
Engaging your customers’ online plus data you got about them can help you to expect their requirements.
Satisfy Your Customers’ Requirements
Digital technologies ensure you provide prompt responses, instantaneous or on-time deliveries and ordering status updates. These enhance customer satisfaction.
Online tools provide you with opportunities for dialogue with your customers. This dialogue lets you create deeper customer involvement. This enhances their satisfaction and helps you build more profitable relationships with them.
Efficiently
Digital marketing provides you with opportunities to automate part of the customer satisfaction and relationship building process.
Automation could help you deliver an exciting brand experience further enhancing your customers’ satisfaction.
Online retailers use collaborative filtering to find and expect what customers might like based on their browsing and buying
Satisfying and pleasing customers have become something of a corporate obsession. Customer is served in the best, effective and most efficient manner and this practice has become critical.
Having prior knowledge of a customers needs, habits, and questions before or during every interaction and transaction can boost customer satisfaction. (Zueschner, Raymond. (1997). Communicating Today. Boston: Allyn and Bacon.
DIGITAL MARKETING: It provides solutions and services for how digital advertising and marketing are created, managed, executed, measured, and optimized. This segment also offers analytics, social, targeting, media optimization, Web experience management, and cross-channel campaign management solutions to digital marketers, advertisers, publishers, merchandisers, Web analysts, chief marketing officers, chief information officers, and chief revenue officers.
In this paper, I discuss the two-stage digital marketing plan for The Exodus Group (EG). To emphasize the strategy, I analyze how digital marketing is crucial to reaching customers through a digital environment. I explain our goals for coming quarters analyze real-world digital marketing examples and simulation data. The purpose is to develop a summarized digital marketing plan for our division that benefits growth and considers competition.
Marketing In this day and age is vital for a company to perform at its possible best. Marketing’s main focus is to give great satisfaction to a customer. There are many aspect of marketing, these aspects give marketer’s the tools to help strive for the best possible success they can achieve. They hope that they can create exposure for their brand, product or service.
In the following report, we will analyze different dimensions of customer needs and discuss how to satisfy customers.
Customers – the special requirement of the customer can be the new product of the market
The natural progression of the Internet and emerging technologies is towards streamlining our lives both personally and professionally. Instantaneous communications and available on-line services continue to reduce the physical distance between individuals. Almost anything is now available in cyberspace from shopping, schooling and education, on-line trading, banking, to social and political on-line communities. On-line service providers are shifting from a product centric approach to a more personal and customized approach to marketing their products and services. The idea of one-to-one marketing is very powerful and has become an important tool for competing in the interactive age. One-to-one marketing takes a customer-orientated approach to selling; customers are treated as individuals with different interests and needs. We respond positively to individual attention; when we visit a web site we want to see products and services of interest to us not every available product. We do not want to waste our time. For many people, time is money and the convenience factor ways heavily on the decision to return to a web site.
The internet is the biggest digital networking tool. The internet offers a number of platforms for digital marketing. Many electronic communication tools offer access to the internet. Personal computers, mobile phones, smart phones, tablets, and various other electronic products offer access to the internet. Over the internet, platforms such as websites, emails, applications (classic and mobile) and social networks are essential for marketing (Hutley,...
The Internet is rapidly becoming widespread and widely used as a tool for globalization across the world. As the Internet became more easily accessible by most people in the world, the web is bringing significant implications and changes to the way we live, including the way we shop. There is a rapid growth with e-commerce and moving businesses onto the web and retail success is no longer about stores and shopping centers. In developed countries, about two thirds of the population have access to the Internet making the option of online shopping is easily accessible to most people (Valerio). With the ease of shopping in your own home there are many benefits of doing your shopping online. Consumers can easily compare prices online, there is a larger range of products on the web, you can save time by having your shopping delivered right to your doorstep and it also overcomes physical barriers. Over the last decade online shopping has challenged and replaced the traditional means of physically going into shops as the digital world has provided customers with further convenience, flexibility and comfort from shopping from your own home.
The Information revolution is changing our daily lives. With the rapid development of computer and internet, online commerce become quite common and plays an important role in the modern world. The online business has booming development in these few years. US online retail sales raised an average of 11% in the first three months of 2009 (“US Online Sales Up,” 2009). The growth of online sales may due to the growing number of consumers who shop online. In the case of Asia, survey reported 77.6% of Internet users have online shopping experiences in 2003 (as cited in To, Liao & Lin, 2007). Online shopping is very different from traditional shopping. Consumers cannot touch and check the product before purchasing it, which means they are at higher risk of fraud than traditional shopping. Consumers also have other concerns such as credit cards security of online shopping. Then questions should be raised: what is the advantage of online shopping? Why people shop online? In following paragraphs, the advantage of online shopping for the consumer and consumer’s motivation to shop online will be reviewed and discussed.
We can’t assume consumers will remain loyal if we don’t adapt and learn and you can’t assume brand strength alone will keep them or attract new consumers. The market will change and new will enter the market. I realized that the 5 D’s (Discovering, Defining, Developing, Doing, and Directing) in the marketing process is a continuous, an ongoing evaluation of the market conditions and the continued adaption. For Digital Channels, that means we must have the best feature rich products and service that our customers value. We can’t assume they will stay with us because they have for years. The moment a company becomes complacent, they become
Gain insight into how customers use the website so that we can make improvements to its usability..
One of the reasons why banks adopted this new system, was the ‘boom’ in online shopping and the need for an online payment platform. For the bank themselves, online banking reduces customer service staffing levels, as well as improving speed and flexibility of business transactions. (Shih and Fang, 2004)
Databases and tracking tools give companies the ability to know the finer details in order to foster that relationship and allow customer service agents to provide that intimate service to a customer even when they have never spoken before. Customers have come to expect this level of focused customer service and depend upon the investment they have made in the company by establishing an interactive relationship with