SWOT Analysis of Adobe

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Adobe operates in three segments which are as follows: 1. DIGITAL MEDIA : It provides solutions and tools that enable individuals, small businesses, and enterprises to publish, create, promote, and monetize their digital content anywhere. The products of this segment are Adobe Creative Cloud, a subscription service that provides the customers the ability to download and install the latest versions of its products. This segment serves traditional content creators, Web application developers, and digital media professionals, as well as their management in marketing departments, publishers, agencies and companies. 2. DIGITAL MARKETING: It provides solutions and services for how digital advertising and marketing are created, managed, executed, measured, and optimized. This segment also offers analytics, social, targeting, media optimization, Web experience management, and cross-channel campaign management solutions to digital marketers, advertisers, publishers, merchandisers, Web analysts, chief marketing officers, chief information officers, and chief revenue officers. 3. PRINT AND PUBL...

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