Look around you, technology is surrounding you in everything that goes on in life. Some people do not enjoy this, but most of us do, and some businesses use this to their advantage. I am doing my research paper on how Groupon (which is a deal-of-the-day service) uses information technology to conduct everyday business. This company runs off of information technology, so I want to talk about every side of it. This includes how they manage their customer and merchant relationships, how they use the cloud to scale its business and what kind of security they use. This topic and subtopics relates very closely to this information technology course, since Groupon is an online deal company that uses information technology in its day-to-day functions. I have done some research on which subtopics I want to talk about in the paper. One subtopic I want to talk about is how they direct each customer to what they are attracted to. They have a very smart website designed just for this. One other subtopic I want to talk about is how they keep up with the computing and network infrastructure they need to manage their growing business.
First, let’s talk about how Groupon manages their customer and merchant relationships using information technology. Groupon is basically the middleman between merchants and customers. In the beginning, they bring customers in by marketing their deal of the day business. Once a customer is on their website it is hard not to leave from their without a deal. When joining the website, it asks you some questions to get to know your preferences and where you are located. After the customer signs up for the website, Groupon sends out emails to the subscribers. The emails are targeted to where that individual customer live...
... middle of paper ...
...ies/groupon.jsp> Accessed 28 September 2013
3. “Five Ways to Nurture Relationships with Customers”. GrouponNetworks.
4. “Groupon's business model will challenge next CEO”. BizJournals.
5. “FORM 10-K” Groupon, Inc.
6. “How Groupon Uses the Cloud to Scale Its Business.” By Christina Warren. Accessed. 21 November 2013.“
7. “What cloud computing really means.” By Eric Knorr, Galen Gruman. Accessed. 21 November 2013. < http://www.infoworld.com/d/cloud-computing/what-cloud-computing-really-means-031 >
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- I. Introduction The term business model gained popularity due to “the explosive growth of new ventures sparked by the internet”1 and is often erroneously used “to glorify all manner of half-baked plans”.2 Strategy is another “buzzword” that is often mistakenly used interchangeably with business model. There are numerous differences between the two but the defining characteristic is that a “business model is independent of competitors and the current state of the market”,3 focusing inwardly to describe, “as a system, how the pieces of a business fit together”.2 Strategy focuses on performance, looking outwardly at the industry, analyzing the current competition, future competition, supplie... [tags: Business Model, Internet, Strategy]
1051 words (3 pages)
- With the internet technology, everyone can stay at home for online shopping. What’s more, if you can enjoy daily discounts with all the information, home delivery and 24-hours daily operation, that’s all can be found by buying Groupon. Groupon, the company has successfully captured millions of online consumers throughout the world. The marketing strategy of Groupon captures the consumer behavior. Consumer buying behavior, defined as... “The buying behavior of final consumers, individual and households who buy goods and services for personal”.Groupon consumers mainly responses to: - Brand selection: the advertisements, messages and discounts offered consumers to try something new with low... [tags: online shopping, groupon, consumer behavior]
1465 words (4.2 pages)
- At first glance “The Cloud” appears to be magical but like a visit to “The Great and Powerful OZ’ when you look deeper you find that there is more to it behind the curtain. The cloud is not magic; it is actually a real delivery system with a structure that makes the whole thing work. Cloud computing is defined by the Investopedia online dictionary as a model for delivering data and software stored in servers that is retrieved from the internet through web-based tools and applications, rather than a direct connection to a server.... [tags: The Cloud]
1146 words (3.3 pages)
- 1. Introduction Global cloud computing market is expected to grow rapidly due to its efficiency and innovativeness. This technology has been regarded as one of the top priorities for businesses to be efficient in terms of cost cutting, resource utilisation, employee communication, etc (Carcary, 2014). It is forecasted by Analyst group Forrester that the cloud computing market is predicted to increase from £22.5bn in 2011 to approximately £96.6bn by 2020. The definition of cloud computing from US National Institute of Standards and Technology (NIST) is one of the most widely and frequently known; “A model for enabling ubiquitous, convenient, on-demand network access to a shared pool of confi... [tags: Cloud computing, Everything as a service]
1160 words (3.3 pages)
- Discussion 2.1 Definition of Cloud Computing Cloud computing are functions that are provided as a service. Cloud computing is a form where Input and Output(I/O) operations take place in terminal device such as workstations, smartphones, tablets. However, information analysis, processing, storage, management and distribution of operations takes place in the third space called the cloud. Software and data are typically stored on the server in the cloud. However, the users only have their device as temporary storage for the duration of use.... [tags: definition, cloud computing, services]
1887 words (5.4 pages)
- The growing implementation of cloud computing continues to transform the competitive business landscape in profound and fundamental ways. Cloud hosting delivers IT related services in a manner that is exceptionally suited for progressive companies looking to improve communications, operational efficiency, and top line revenue. Understanding Cloud Hosting Built upon advanced virtualisation technology, the clustered server framework simultaneously channels the data related demands of clients and networks through the linked servers associated with the host.... [tags: Businesses, Companies, Computing]
964 words (2.8 pages)
- Cloud computing security or cloud security is a growing sub-domain of network security, computer security and more broadly information security. It refers to a set politics, technologies and controls deployed to protect the data, applications and the associated infrastructure of cloud computing. Cloud computing importance is increasing and gaining scientific attention and industrial communities. Cloud computing is one among the top 10 most important technologies and with a better prospect in successful companies and organizations.... [tags: cloud computing, cloud security, private cloud]
1446 words (4.1 pages)
- Intel Cloud Technology Program Contents 1. Executive Summary…………………………………... 3 2. Introduction…………………………………………... 4 3. Overview of the program……………………………... a. Benefits…………………………………………….. 5 5 4. Competitors…………………………………………... 7 5. Conclusion……………………………......................... 7 6. References…………………………….......................... 8 Executive Summary A heterogeneous cloud infrastructure environment results in 40 to 60 percent performance variation. Therefore, cloud users are looking for more insight into the performance, capabilities and cost savings offered by cloud service providers so that they can get the right size and type of performance as per their parti... [tags: customer, cloud users, cloud finder]
1077 words (3.1 pages)
- Cloud Computing In this report I will be looking at cloud computing, I will begin with an overview of cloud computing. I will then look at the advantages that cloud computing brings to the table. Lastly I will be looking at the concerns that people have with cloud computing. What is Cloud Computing. Cloud computing is computing that involves a larger number of computers that are connected over a communication network such as the internet or access and storing data over the internet instead of your hard drive.... [tags: internet, hard drive, public cloud services]
720 words (2.1 pages)
- According to the National Institute of Standards and Technology (NIST), cloud computing is referred to as a model for enabling convenient, on-demand network access to a shared pool of configuration computing resources that can be rapidly provisioned and released with minimal management effort or service provider interaction. The following paper will discuss the meaning of cloud computing, the major providers, benefits of adoption, pitfalls of adoption, current trends in the business community, and current application within the business community.... [tags: Cloud Services]
2148 words (6.1 pages)