The Importance Of Graphic Design

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Many do not consider where images they see daily come from. A person can see thousands of different designs in their daily lives; these designs vary on where they are placed. A design on a shirt, an image on a billboard, or even the cover of a magazine all share something in common with one another. These items all had once been on the computer screen or on a piece of paper, designed by an artist known as a graphic designer. Graphic design is a steadily growing occupation in this day as the media has a need for original and creative designs on things like packaging or the covers of magazines. This occupation has grown over the years but still shares the basic components it once started with. Despite these tremendous amounts of growth, …show more content…

A designer must be able to make his or her work visually appealing so that consumers are more likely to consider making purchases. A designer must be able to understand what a consumer wants to be able to capture his or her desires. One must listen to the needs of his or her clients and be able to interpret that information into an original and unique design. Prospective designers must be flexible and must work quickly while paying attention to the details within their designs. A designer may have several projects at once and must be able to work diligently on these projects as to finish them in a timely manner, so as not to disappoint the customer. Despite seeming like a glamorous and easy career, majority of the time designers work long hours to make ends meet with their projects (Romano 64). A designer has to consider several thousands of different images and fonts to put into his or her work to make it more visually appealing to the customer. Designers consider the fonts, images, colors, and layouts to make sure that none of the items clash in a bad way. One must do all of this while also making sure not to intrude on any copyright laws. If a designer were to break a copyright law, he or she could be fined and sued for a very large sum of money. A designer could use pictures from public domain or even take pictures for themselves …show more content…

A bachelor’s degree in graphic design or a related field is where a student would start. Though, if a student goes into another field, it would be beneficial for him or her to pursue technology training to meet hiring qualifications. The National Association of schools of Art and Design have 320 accredited post secondary colleges, universities, and independent institutes with programs in art in design. Most of these schools include studio art, principles of design, computerized design, commercial graphics production, printing techniques and website design. A student should also consider taking classes in writing, marketing, and business to get an edge in this occupation. Many designers can also gain their experience first-hand by doing an internship. Portfolios are a necessity as a designer, because it shows the client the talent and experience that the designer has. A designer should keep up with the latest software to stay in the competition and not lose the competitive edge with other designers. There are prominent qualities that an employer should look for when considering hiring a designer; these qualities include analytical, artistic, communication, computer, creativity, and time management

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