Essay about Google 's Marketing Strategy For Internet Search And Advertising

Essay about Google 's Marketing Strategy For Internet Search And Advertising

Length: 1184 words (3.4 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Google was able to successfully reinvent themselves when the company reorganized under Alphabet Inc. In essence, the company was able to manage its ever growing business ventures as well as better manage and allocate its finances. This transition also helped the company to focus on specific market segments and maximize their strategic marketing strategy for internet search and advertising. The following paper will identify, describe, and thoroughly analyze the market segments that Google, Inc. has chosen to compete in and support. Specifically, taking a look at the company’s larger market segments to include, demographic, geographic, device usage and behavioral.













As a result of the Google restructuring in 2015 that created a holding company called Alphabet and placed the Google search company and its other initiatives as subsidiaries under this new company, the company was able to streamline its market segments. Despite the initial shock of the announcements, marketing professionals began to appreciate the genius of the company, “formerly named Google”, the new leaner Google, Inc. no longer had to worry about the market segmentation of Google Fiber or the Google Car, instead the company could hone in on the markets that have been the most lucrative for the company, internet products such as, Search, Ads Commerce, Maps, YouTube, Apps, Cloud, Android, Chrome, and Google Play, as well as technical infrastructure and newer efforts, such as Virtual Reality. In addition, Google Inc., would remain in charge of its hardware products such as Chromecast, Chromebooks, and Nexus ("GOOG - Stock quote for Alphabet Inc. - MSN Money," 2016).
Geographic and Demographic Segments
Google Inc. has such a huge competitive advantage over o...


... middle of paper ...


...ith what type of products or services these online users are searching helps Google with many of the company’s advertising products and services. Google markets to a variety of individuals and businesses but analyzing the behavior of their client base and adjusting their strategy based on this information has been a key to their success. What makes a client purchase a certain product or service is a question that all marketers should be looking to know. For example, “a 2015 study from Google showed that that the majority (51 percent) of smartphone users have purchased from a company or brand other than the one they intended to because the information provided was useful” (Roesler, 2016). As the source of conduit to the wealth of information on the web, Google has properly employed the market segmentation process and as result in among the top brand within the world.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay about Tv And A Few Websites

- I watched lots of decoding advertisements in the TV and a few websites (because I do not have television at home). Thus, I picked some interesting advertisements to analyze them through the knowledge in this term. First one, I watched the commercial advertisement which is talk about “Digital Camera- SAMSUNG”. This advertisement shows a story between a male and a female with their own camera. The man uses his camera to record some interesting scenes in his life. During their recording, it could show some characteristics of the Samsung camera....   [tags: Google, Marketing, Advertising, Web search engine]

Better Essays
1506 words (4.3 pages)

Essay about Advertising On The Internet : Search Engine Optimization

- When it comes to advertising on the Internet, search engine optimization receives plenty of attention. This is certainly appropriate, but one disadvantage of this way of getting your website in front of qualified prospects is that it can take time for a particular company 's site to creep up to the top of the search results pages even if one has excellent optimization. This is where pay-per-click marketing enters the picture. Due to Google being the largest search engine in the world, its Adwords PPC program, which started in 2000, is the one most often talked about when the conversation turns to this form of advertising....   [tags: Google, Advertising, Yahoo!, Web search engine]

Better Essays
1382 words (3.9 pages)

Google Products and Services Essay

- Table of Contents Introduction 2 Googles background 2 Googles products and Services 2 Google search 2 Google Gmail 3 Google news 3 Google Map 3 Google Drive and Google+ 3 Other Google’s products 3 Android operating system 3   Introduction Google is a multinational company from the United States of America founded by Larry Page and Sergey Brin in September 1997, Larry and Segey created Google from BackRub a search engine that both collaborated in creating in 1996 that operated in Stanford servers....   [tags: android, map, google drive]

Better Essays
1616 words (4.6 pages)

Analysis Of Google 's And Amazon Essay

- Google is by far one of the top companies when it comes to capital expenditures (Capex), despite the drop in expenditures in 2015, the company remained well ahead of the competition. During 2015, right after Ruth Porat took over as the company’s CFO, capital expenditures at the company dropped every quarter. According to Levy (2016), total capital expenditures fell 14% for the company. However, Google’s largest competitors, Microsoft and Amazon, continued to increase their capital expenditures with Microsoft increasing spending by 19%....   [tags: Google, Advertising, Web search engine]

Better Essays
1293 words (3.7 pages)

Online Marketing Strategy : Search Engine Marketing Essay

- There are various ways to promote your website online, some of which just need a bit of your time, while others burn a small hole in your pocket. Needless to say, if you can own and build a website, promoting and marketing for it online won 't be much of a pain. So basically, my online marketing strategy revolves around these few points: SEARCH ENGINE MARKETING Search Engine Marketing (SEM) refers to an internet marketing technique that involves the promotion of websites by increasing their visibility in search engine result pages....   [tags: Marketing, Search engine optimization]

Better Essays
1538 words (4.4 pages)

Google Inc. 's Work Environment Essays

- 4. Google Inc.’s work environment The work environment is to describe the environment condition which employees operate. The work environment can be physical conditions, such as location, office, equipment. The work environment is also about when employees and managers are having communication or having some good activities together. Having a good work environment make employees feel good and comfortable to come to work and it also provides the motivation to support them throughout the day (Work Environment, 2016)....   [tags: Google, Google search, Employee benefit]

Better Essays
1241 words (3.5 pages)

Google 's Case Analysis : Google Essay example

- Google is a renowned on-line organization that was founded in 1998 by Sergey Brin and Larry Page. Google’s mission is to gather as much information possible, arrange it, and present it in a manner that it can be universally accessible and valuable (McCracken, 2005). Fortunately, Google has succeeded in accomplishing its mission, as well as, gaining the competitive advantage. Google has facilitated the searching process for many people and provided numerous of services and tools that have significantly contributed to how people utilize the internet (McCracken, 2005)....   [tags: Google, Sergey Brin, Larry Page, Google services]

Better Essays
779 words (2.2 pages)

Google Analytics Data Collected On Behalf Of Peg And Kris, Llc For The Company 's Website Domain

- Google Analytics data collected on behalf of Peg and Kris, LLC for the company’s website domain, www.pegandkris.com, suggests that the company needs to change its current online marketing plan (Google Analytics, 2016). Weaknesses revealed by the data included overall low sales conversions, insufficient sales from social media and email campaign groups, and an usually high amount of sales conversions occurring on a desktop computer despite a larger number of visitors from mobile devices. Strengths included a sufficient number of visitors to the website and decent purchasing behavior from return customers (Google Analytics, 2016)....   [tags: Advertising, Google, AdSense, Marketing]

Better Essays
911 words (2.6 pages)

Essay about Google Analysis

- Google, Inc. Overview Google is a global technology leader, focused on improving the ways people connect with information. Through innovations in web search and advertising, Google is now a top Internet destination and possesses one of the most recognized brands in the world. Available to anyone with an Internet connection, Google maintains the world’s largest online index of web sites and other content. Revenue is generated by delivering relevant, cost-effective online advertising. Businesses use the Google AdWords program to promote their products and services with targeted advertising....   [tags: Business Marketing Google Essays E-Commerce]

Better Essays
1557 words (4.4 pages)

Google Essay example

- Case Study The rise of Google, now a $6.1 billion company, has been fast and fierce. Founders Sergey Brin and Larry Page met in 1995 as Stanford University graduate students. They created a search engine that combined the technologies of Page's PageRank system, which evaluates a page's importance based on the external links to it, and Erin's Web crawler, which visits Web sites and records a summary of their content. Because Google was so effective, it quickly became the search engine of choice for Web users....   [tags: Google Internet Business Analysis]

Better Essays
1690 words (4.8 pages)