These articles discuss the future of cultivation research (research on the roles of the message conveyed by television to viewers' perceptions and attitudes) in the context of "changing media environment." Based on the cultivation research since the 1960s, although there are many criticisms, it is argued that current cultivation theory has reached the certain quality of paradigmatic performance. According to Morgan and Sanahan, researchers have generally accepted the fundamental premises of the theory that television, in exposing the messages, possesses incremental effect, although generally it achieves or “cultivates” on the level of mental entity of the viewers. However, because it is accumulated, it may open possibilities to influence viewers’ overt behaviors in the long term. In principle, as Sanahan’s argument, media serves to create meaningful perception of people’s mental environment (symbolic environment) and cause a collective consciousness in seeing the reality of the worlds (perceived reality), in ”variety of contexts and situations" (Morgan & Sanahan, p.349). For these reasons, these two researchers highlight that the main issue is that researchers should answer questions about how to stabilizing the audience beliefs and conceptions (and also the media related power structures) rather than research on attitude or behavior changes.
The future of cultivation theory, in the context of the environment changes, depends on several things. Morgan & Sanahan argued that the influence of mass media relies on the "popular storytelling systems and purveyors of widely shared messages" (p. 350). When these systems collapsed, the influence of media will decrease with the increasing number of competitors of new media beyond telev...
... middle of paper ...
...of its innovativeness and it is not available in other television stations.
To conclude, like in agricultural world, cultivation is practiced in an agricultural land, and farmers hoping to harvest it after several period of time. Farmers may harvest plethora of agricultural production, when they use new type of seed variety, and when the climate is good and the land is fertile enough to support the growth. In the context of the mass communication, cultivation may also be accomplished, when new seed of information are cultivated in the "symbolic environment" of people’s relation over time. It may produce reasonable “harvest” of viewers’ perception change, when the social environment is “fertile”, in the sense of that the viewers are still naïve regarding particular issues or not yet contaminated by other information or under significant social change environment.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- New library buildings were redesigned based on the old plans and discussions with library leaders and directors. However, with the unexpected change in how specialists work with information and literature has been the challenge to find “reliable precedents” (Foster, 2016, Para 6). The approach to engage community helps academic technologists to build tools that are preferred by its members. In this approach, some experts offer information such as work processes and configurations, practices and preferences through the design of technology and spaces, the flow of people through the space (Foster, 2016, Para 7).... [tags: Research, Research and development, Library]
767 words (2.2 pages)
- From the very beginnings of the United States, its waterways have provided a way for Americans to increase their standard of living. Ports like Boston, New York, Philadelphia, and Baltimore all were important during colonial times and are still important today. US ports and waterways systems are truly a national resource. US ports and waterways have historically performed a role as the critical lifeline for our nation’s international and domestic trade since the birth of our country. Like any other national resource, it must be cared for and cultivated to meet the growing needs of its users, which include not only the direct users, but also each and every citizen.... [tags: essays research papers fc]
2042 words (5.8 pages)
- Algae: Bio Fuel of the Future Bio Fuels are clearly the most suitable alternative energy of the future as oil and coal are both rapidly vanishing and increasingly out of interest for nations wishing to avoid terrorist nations. Recently, algae has been discovered as an extremely suitable bio fuel because of its surprisingly high ratio of yield to area required for growth. In 1960 Oswald and Golweke proposed the use of large‐scale ponds for cultivating algae on wastewater nutrients and anaerobically fermenting the biomass into methane fuel.... [tags: Biofuel Fuel Energy Power]
1224 words (3.5 pages)
- For the past few years, there has been a continuous controversy regarding the bioethical issues of stem cells and the pros/cons of its research. In order to understand the clash of opposing opinions on stem cells, it is important to know the root of stem cells, as well as their functions and scientific findings. “Stem Cells are very essential to develop organisms. They are non-specialized cells which have the potential to create other types of specific cells, such as blood, brain, tissue or muscle cells” (Experiment Resources, 2008).... [tags: Medical Ethics]
1192 words (3.4 pages)
- My ideal college experience rests on the notion of academic flexibility and confidence. Throughout the next four years, I want to immerse myself in intellectual realms that I currently may have no knowledge of. Since the academic opportunities at the College of Arts and Sciences heavily rely on interdisciplinarity and a balance of breadth and depth, my studies here will fulfill my desire for a heightened appreciation of the world and our place in it. Penn’s One University policy will also prove essential for me, as I will eventually want to expand my horizons beyond the borders of the arts and sciences subjects.... [tags: academic, flexibility, confidence, arts]
616 words (1.8 pages)
- I was lucky enough to serve my practicum and be hired by a privately owned company here in Calgary called Families First Support Services (FFSS). What really interested me in this organization was that it would allow me to work with youth and families in various different settings; and allows me to take on multiple roles. What also peaked my interest is the fact that I wanted to work in an environment that works towards a mission, vision, and purpose that felt right to me. In working with this organization I have gotten to know my colleges and our company’s structure, the theory behind our work, why this perspective is used, what population I serve, their needs, my roles to support these nee... [tags: Parenting, Parenting styles, Concerted cultivation]
1184 words (3.4 pages)
- Nutsedge: Weedy Pest or Crop of the Future. Yellow nutsedge (Cyperus esculentus L.) is an invasive weed in the United States. It is often regarded as a useless pest to home gardeners as well as commercial growers. Along with being a useless weed it is difficult to control. Several commercial herbicides have been labeled for use exclusively on yellow nutsedge and are available at local retailers. This, of course, indicates much research has gone into the development of chemicals to eradicate it. In a country that spends much of it's time and money on programs focusing on the advancement of crop production has the yellow nutsedge been labeled unfairly.... [tags: Botany]
1326 words (3.8 pages)
- ... With the passage of the Marijuana Tax Act hemp production was made illegal and was no longer allowed to be cultivated in America. (Herer Chap. 4) In September of 1937, hemp became illegal and prohibition began with the Marijuana Tax Act. Arguably the most useful plant known to man became illegal to grow and use both in its non THC strain and THC strain called marijuana. Hemp was declared dangerous and a threat to enterprise. To this day, the plant is still illegal to grow in the United States; however, the 2014 Farm Bill [signed into law February 7th, 2014] makes growing hemp, in states where it is legalized, legal for Universities and Colleges to perform research.... [tags: ancient crops, cannabis sativa]
1633 words (4.7 pages)
- Advances in Research on Plant Genetic Resources of Mexico We read in this book that in Mexico can be found 30,000 of the 250,000 species of higher plants so far described. Between 5,000 to 7,000 of Mexican species are deemed to be of economic use, and of these, 1,000 to 1,500 are edible. According to a conservative estimate cited here, 10% of genera and 52% of species found in Mexico are endemic. This makes Mexico, a country that ranks 14th globally in terms of territorial extension, the fourth country in terms of biodiversity.... [tags: Ecology Ecological Nature Mexico Essays]
2068 words (5.9 pages)
- What is Cultivation Effects; it is a theory that looks at how something from your culture affects the way you act. George Gerbner and Larry Gross did a study and followed the “cultivated” effects of violent television on viewers. They were "concerned with the effects of television programming (particularly violent programming) on the attitudes and behaviors of the American public" (Miller, 2005, p. 281). Besides violent television what other cultivation effects can arise from violent programming.... [tags: Violence]
426 words (1.2 pages)