“Laughter brightest, where food is best.” Food is essential for human to consume the nutrition and keep the body functioning. The lifestyle of the Japanese has been changed since fast food restaurants were introduced to the food industry in Japan. Youth Japanese prefer to eat potato chips instead of Japanese rice crackers, soda drinks replace Japanese tea, and a strawberry jam sweeps away sweat red bean paste. As the result, the average weight of Japanese citizens have increased statistically. Japanese are replacing their low-fat diet to the western style foods. The flavor of western taste is differ from what Japanese have ever tasted. Consuming breads as carbohydrate, red meat as protein, and putting cheese sauce while before white rice as carbohydrate, fresh fish as protein, and adding seaweed. Every year, fast food companies are expanding their business. People could find fast food restaurants everywhere. Fast food has been phenomenal in Japan as fast food restaurants offer cheap yet delicious products, innovative menus which mix with Japanese traditional taste, and it has a big business opportunity.
As a result of consuming fast foods, the average weight and height of Japanese citizens are increasing. Also, at the same time, the number of diseases which caused by fast foods has increased. However, Many Japanese parents still envisage of being a taller and bit fatter children is more vigorous.1 Most of Japanese people when we met on the road, they are all skinny even though maybe they eat vegetables instead of fast foods but they look unhealthy somehow. The data shown that Japanese women, especially young generation, have increased over 6 inches taller and 26.5 pounds heavier compare to 1950s.2 The Japanese men also have inc...
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...us of McDonald’s also seem in other predominant countries. Germany’s beer, France’s croissant, Spain’s gazpacho, and Indonesia’s rice porridge and fried chicken. Proposing creative yet innovative menu is essential for fast food firms in order to survive in the market share war.
In conclusion, even though most of people aware of unhealthiness of consuming fast foods, fast foods have became popular in Japan. There are 3 supportive reason of lining the popularity. The Japanese thought of being a taller and a bit fatter is better makes increasing the height and weight of Japanese citizens. In addition, the environment in Japan encourage to startup a fast food business. Moreover, offering innovative menus won’t make the customer bored of the taste and extend a broad base of support. With incredible popularity, taking over food industry in 21st century is not far beyond.
Japan was first chosen due to initial research showing that it was one of the most health conscious countries in the world, with the lowest obesity rates. Further investigation showed their links with Coca Cola, and a gap in the market for ‘off the shelf smoothies’, despite the existing popularity of health drinks and demand for commuter friendly food.
The typical diet of the average Japanese citizen is much healthier than that of an average American citizen. The Japanese diet is vastly different than the common western diet in terms of ingredients used, portion size, preparation, and relationship between its users and their food. While Americans commonly opt for unhealthy food high in calories, fat, cholesterol, and sodium, many people of Japan benefit from their healthy choice of rice, fish, vegetables, and soy products. The Japanese style of preparing and serving food is also very intricate and deliberate, which encourages diners to truly appreciate their food, instead of rushing through each meal without much thought, as done in the United States. The typical Japanese diet offers its users increased immunity and can help prevent against some cancers, heart and cardiovascular diseases, and diabetes, among other illnessesi. The diet typically followed in the United States is grossly opposite in that many commonly consumed unhealthy foods have been determined to actually cause the same diseases that the Japanese diet works against, including but not limited to heart disease, some cancer, and diabetes.
To confirm their belief, the authors collected data by means of free listing, interviews, or simply practicing naturalistic observations in several Japanese cities including Mizusawa, Morioka, and Tokyo. The authors found that Japan had long had its own fast food culture as long ago as 1899, when a Japanese food chain, Yosh...
From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers. With each generation that passes, brings fast food chains into more homes and continues impacting lives.
A world without the Big Mac, Happy Meals, Chicken McNuggets, and the phrase “I’m lovin’ it,” is almost inconceivable. People around the globe have become accustomed to the high gleaming golden arches that make up the famous emblem for McDonald’s. McDonald’s has grasped the concept that culture flows from power. In this case, the American culture flows through the veins of this fast-food giant and the more that is supplied, the greater the demand. It is no secret that McDonald’s has become one of the world’s largest fast-food retailers. It has become a well known icon that has played a huge part in globalization, with chains located in many different countries… transforming the meaning of fast-food all around the world.
McDonalds chicken nuggets were my favorite meal as a kid. Theres nothing like getting a free toy and some greasy food. However, I 've gotten older and my palette has changed. As a kid I struggled with obesity and fast food was a major contributor. I now live in an area where fast food is really not an option. On the other hand, some Americans only option is fast food.
Fast food is widely considered a hallmark of American culture, but has spread worldwide. In a society where everyone is always on the go, the fast food industry has persuaded people to give up quality in favor of artificially-enhanced taste and drive thru convenience. Experts often blame fast food for obesity and related health problems. By using advancing kitchen technology to move towards efficient large-scale production rather than increased quality, the fast food industry has created lower quality food, forced lower standards of taste, and has caused adverse health effects in it’s consumers.
Nevertheless, some people insist that fast foods, such as chips, hamburgers and fizzy drinks, that are so cheap and tasty, are not a consequence of the health problems. However, I strongly disagree that fast food has no bad impact on people’s health. I believe that fast food has a negative impact on society and, therefore, people must take care of themselves and lead a healthy lifestyle if they do not want to face serious problems with their
Fast food outlets actually have been existed from millennia in China, India and ancient Europe. In the past, many people cannot afford to have a kitchen and this becomes the main reason they buy their food in fast food outlets (Reverse Your Age, 2013). The perception of fast food started to change in twentieth century. The first company that change the culture and perception of fast food was McDonald’s, followed by their future competitors such as KFC, Burger King, Wendy’s, Taco Bell, Pizza Hut and Subway. As they get a good appreciation from the customers followed by the impact of the globalisation, almost all of the fast food companies have been expanded their restaurant chain in many nations (Wojtek, 2013). Nowadays, with our busy life schedule and the increasing trend where women entering workforce promote an opportunity for the fast food industry to grow bigger. We can see the significant growth from the fast food industry as the industry itself has been generated over $160 billion in 2012 compared to their revenue in 1970 which only around $6 billion (Franchise Help, n.d.). With this significant growth, it does not mean that every company in this industry are successful. Some company has to closed some of their stores due to the lack of environmental research and preparation in entering a new country which commonly lead to the poor selling rate. The deeper explanation and points that is mention below will be also represent as the industry current state.
The purpose of this paper is to introduce you to the fast food industry, how it is everywhere in the United States and increasingly spreading globally. The majority of the fast food restaurants in the United States are dominated by hamburger fast food restaurants. Amongst the burger segment, McDonald’s is the number one leader in the burger industry, followed by Burger King, and Wendy’s respectively (Oches, 2011).
The first innovative strategy of KFC China is localizing the menu. Trying to sell the same products or services is a typical approach to most foreign expansion for franchise businesses (Bell, 2011). However, one-size fits all approach is not what KFC chooses to implement for their company. According to Shelman, the writer of the case study regarding KFC’s Explosive Growth in China, key success for KFC China is to change the menu to suit Chinese tastes and style of eating. “One of the lessons I take away from this case is that to do China, you have to do China”, says Shelman. KFC localizes their offerings and adapts their existing products to appeal to the Chinese customers’ needs. The menu features Chinese local food like egg and vegetables soup. Examples of innovative products are the Dragon Twister (chicken roll of old Beijing) and the glass jelly milk tea (Zhou...
According to the research paper by Anita Goyal & N.P Singh, “Consumer perception about fast food in India: an exploratory study”, average young Indian consumer always bears a passion to visit fast food outlets for fun and change although home food is his first choice. India is a diversified country with different regions and states following different food practices rendering food diversity as an implicit characteristic of the nation. As per worldwatch.org, India’s fast food industry is growing enormously at a CAGR of 40%. The entry of multinational fast food outlets like McDonalds, Subway, etc has revolutionized the industry in its own way. According to the survey carried out in the study among the population of age group 20-27 years, it was found that the emergence of traits of independence in their eating habits, nutritional education, divergence of food preferences at home and at fast food outlets and ambience of...
Consumption habits are very important factors for international marketing strategy for fast food chains. Culture is also involved in here again, though these days’ customers are always looking forward to something new in the service and products. Then again, taste of customers is changing as they are transforming towards dining in if the image of fast food is not healthy. Health conscious customer are quick to abandon fast food, they find the fast food very harmful for lungs, heart and blood conditions.
McDonalds also uses diversification in its global marketing. McDonalds recognizes that different countries have different values, customs, and tastes. Therefore, McDonalds satisfies these diverse global tastes by diversifying the menu according to each country’s unique preferences. This added diversification tactic, allows McDonalds to stay competitive in a global market. Examples of McDonalds globally diversified menu would be that McDonalds offers an exclusive beefless menu to its customers who live in India. This is because eating beef in India is sacrilegious. To meet the tastes of customers in India, McDonalds created new offerings such as the “Pizza McPuff” and the “McVeggie.” McDonalds considers the cultural tastes in every country it opens its doors
Japan is presented to the public, specially the American public, as a nation that benefits greatly from all the right dietary habits. In Japan over 95% of the population eats at least three meals a day, in which they consider dinner to be the most important. The Japanese population has dinner at home with their families and loved ones, regardless over 60% of them eat home-replacement mea...