To focus our paper. Any input is fine, I just tried to address a few broad topics and thought we could narrow them after the paper is closer to complete. Weakness Focus on carbonated drinks: Coca-Cola has expanded its soft drink lines, it is still very much dependent on their carbonated beverages. The business is still focused on selling coke, Fanta, sprite and other carbonated drinks. This strategy works short term as consumption of carbonated drinks will grow in emerging economies, but it will prove weak *****as the world if fighting obesity and moving towards consuming healthier food and drinks.
(Ancona, M11-13) Therefore, Tokyo Disneyland did not face all the issues that generally arise with other forms of international activities and entering the Japanese market was overall a smooth process. Japan was a potential market for Disneyland as the Japanese were aware about Disney characters and loved them. (Ancona, M1-16) Disneyland in Japan provided the experience of foreign travel without the usual time and cost (8/29 Slide-9). They had good division of labor as Oriental Land Company selected the site and made sure that the designs proposed by Disney adhered to the Japanese culture at the same time keeping it original. (8/29 Slide-10...
Is it possible for Colgate and Hawley and Hazel to change the toothpaste’s advertising without sacrificing consumer brand loyalty? Is that a possible reason for Colgate’s not responding quickly to domestic complaints? Unfortunately, the company was reactive to the situation instead of proactive. If Colgate had done a proper evaluation at the onset of the merger, they would have possibly initiated a campaign that utilized public relations, various advertising mediums, and sales to promote the product in the home and foreign markets.
However, with time Samsung discovered the value of the China not only as a manufacturing hub but ... ... middle of paper ... ... networking and the Italian eloquence and persuasion would be a perfect recipe for a continuous successful profit generation. Thus Samsung should begin to value the advantageous characteristic of cultural integration because it offers more than what a single family can offer. In conclusion, while Samsung’s organizational structure currently works perfectly with the top management positions being held by South Koreans affiliated to the founding families it would be a great move if some of the positions were given to members of other cultural anchorages. References Lewis, R.D. (2012).
The company needs to establish a good business relationship with potential clients before they will consider purchasing a pro... ... middle of paper ... ...’s not needed, just on fear of losing the sale. Marketing strategies common in the United States would need to be restructured in order to win customer’s support in the Japanese market. Due to the complexity of the Japanese culture, one of the best possible solutions to minimize obstacles would be to hire a mediation expert to the staff or hire a mediation firm that speaks and reads the language fluently, knows intimately the culture and formal procedures, understands contracts and currency, and knows the proper entrance and exit strategies for doing business in Japan. All individuals interacting with the Japanese clients or prospects would need to be properly trained in order to avoid cross-cultural issues that may arise. Doing this should greatly improve the company’s marketing strategies and help the expansion team to secure another international market.
The company's competitive advantage has shown resilience and sustainability over the years. This proven track record for the company can be attributed to a number of factors, the first which is relatively crucial is the company's secret formula for Coca-Cola, which comparably tastes better than what competition has to offer in the market. The company's ability to come up with new products while at the same time reinventing the old products has offered them a competitive edge over their peers. The company boasts of having the world's most diverse and comprehensive distribution networks, this offers them accessibility to billions of people in areas that would prove rather difficult for their peers to distribute their products. The African continent has been cited as an excellent example, it is more often than not to see a distribution outlet for coke on a remote location on the continent
For instance, in Pakistan or Indi, Coca-Cola is concentrating on lowering prices of their 200ml cans. Additionally, Coca-Cola uses a lower price point to get through to new markets that are sensitive to price because they want to face competition and to raise brand awareness. Once it is achieved, it switches itself as premium compared to many competitors for example Pepsi, the brand has an image of bringing unreal benefits in lifestyle, moments of joy and happiness, and group affiliation, but the marketing strategy still focuses on an affordable enjoyment of life (Dimanche,
With our successful past performances, we believe that our company has enough resources, in terms of capital and managerial expertise, to form a wholly owned subsidiary company in UK. This subsidiary company would mainly produce Funky-Cola for the UK market. COUNTRY ATTRACTIVENESS Our company chose to enter the UK market because of its potentials and opportunities. According to a research, the market for the drinks bought by Britons is worth an estimated £51.85 billion in the year 2004, which makes UK the world’s tenth biggest cola market. The research also revealed that 7.2% of all consumers spending are spent on purchasing drinks and Britons drink 130 cans of soft drinks or 43litres per year.
The company must also ask themselves if everyone will succumb to the health craze, or if they will be directed toward coffee shops. They also have to look at coke, pepsi, milk, beer, liquor, etc., because those are all indirect competition for Jamba Juice. Not everybody likes Juice, so if Jamba Juice provided other beverage options and snack foods like power bars or muffins, they would probably make a much higher profit. To establish itself from other juice bars in the area or the bars that might follow, Jamba Juice needs to differentiate themselves using many promotional strategies, such as, store atmosphere, coupons or giveaways, good quality, good products and flavors, etc. By incorporating all of these strategies, Jamba Juices has a much higher chance of becoming a success.