Situational Analysis
About Blendtec
• Blendtec sells professional and home blenders. It is a division of K-TEC, INC.
• The founder of Blendtec is Tom Dickson who founded the company in 1975.
• In 1975, the First blender was created to make bread in minutes.
• Developed an auto knead feature on the blender.
• Improvements include: square jar shape, which enhances the blender.
• They design, manufacture, and assemble their blenders in the USA with over 80% domestic content.
• Blendtec is notable for its Will It Blend? Viral marketing campaign where Dickson blends different products, including iPods, iPhones, marbles, golf balls, remote controls and much more.
• Long before the Will It Blend? Series exploded on YouTube, Tom Dickson was blending 2x2s with his blenders to determine their capability.
• In July 2013, Blendtec won 2013 Gold Innovation Award for innovations delivered by Blendtec’s Signature Series™ and Stealth® lines of blenders.
The problem/opportunity (including the competitors and industry)
• Blendtec is falling behind its competitor in the small kitchen appliance category.
• After CEO stepped down, there is a need to fill a major communication gap between the company and the audience.
• Needs to find new ways to market to its audience to keep the audience engaged and committed to the brand as well as being to invest in future generations.
• Vitamix is Blendtec’s biggest competitor, but there are other companies that are making other small kitchen appliance blenders. o Other competitors include: Hamilton, Kitchen Aid, and Breville.
• Opportunities include: Vitamix and Blendtec are the biggest two companies that provide a blender that can break down food and gather all of its nutrients.
Media coverage
Blendte...
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... ingredients into dishes
• Blendtec offers an 8 year warranty on products, meaning it is cost effective
• Blendtec offers the latest technology in the latest fashion trends
• Blendtec offers a easier way to stay healthy while being cost effective
Families/Parents:
• Parents can use Blendtec blenders to show kids how to have a healthier life style
• Eating less processed foods reduces the amount of obesity in America.
• Families can reduce high risk factors, such as cardio vascular and metabolic diseases, by eating better foods and living a better life style.
Health Conscious Adults:
• Blendtec makes it easier to stay in touch with the latest healthy life style trends (paleo, vegetarian, vegan)
• Good nutrition will keep you in good health, which leads to less missed work days.
• Non-process fresh foods will lower your chances at get diabetes and becoming obese.
When horrific crimes occur in large cities, many of them can be chalked up to gang violence or to the larger population of that specific city. But when horrific crimes happen in small cities like Lincoln, Nebraska, people begin to ask questions like who did this and why. In 1958, a nineteen year old man named Charles Starkweather put the entire state of Nebraska and possibly the entire nation in a state of terror. With his murder spree taking only three days, Starkweather had collected a body count of ten bodies, including two teenagers and a young child. Understanding Starkweather’s past and state of mind begins to answer the second question of why.
This paper will discuss a case study of Pritesh, a 26 years old man who is transferred from the emergency department (ED) to the high dependency unit (HDU) with the developing of a tension pneumothorax. Initially, a general description of the patient’s chief complaint which is tension pneumothorax will be introduced, following by assessments of the patient’s need. The paper will focus on the discussion of nursing care and management for the patient, and a brief summary and evaluation of the care will be given. Lastly, a conclusion of what author has learned from this case study will be present.
Case introduction: A 19 year-old gentlemen, SS, presented to station 20N through the emergency department, following what was described by friends and family as “bizarre behavior.” SS had recently begun college at a local liberal arts school. He had done well during the first semester, but began to struggle academically during the second semester. Family attributed the decline in academic success to an increase in class size, which made SS uncomfortable. Several weeks prior to hospital admission, SS became increasingly isolated, spending the majority of his time in the dorm room and less time in class. Friends and roommates reported that SS was exhibiting bizarre behavior, often confiding in friends that he was being “spied on” by others and that people around him could “read his thoughts.” SS also endorsed a strange delusion in which those around him would blink simultaneously as a form of communication. All of the aforementioned events became overly distressing to SS and his family, so they sought medical help. SS had a limited psychiatric history for which he had seen a psychiatrist. The psychiatrist had put him on an anti-psychotic medication some months prior, but SS self-discontinued the medication after just a several week trial. As a result of the above, and a lack of explanation regarding the past psychiatric referral, the events were described as “first-episode psychosis.” Discussion regarding the diagnostic work-up followed.
This case study is based on Piaget’s theory of Cognitive development. Piaget's theory of cognitive development is a comprehensive theory about the nature and development of human intelligence that is based mainly off of age, and was first developed by Jean Piaget. I will be testing this theory out on a six year old boy who I will call “Jordan.” I will be checking to see if Jordan falls in to the Preoperational stage of Cognitive development which ranges from age 2 until approximately age 7 and if he is in transition to Concrete Operational stage which ranges from age 7 until about 11 years. The following questions will be answered: Does he interpret language literally? Does he understand conservation? Does he think of things in terms of his own activities? Does he solve problems by pretending or imitating? Does Jordan have approximately 2000 words in his vocabulary?
The company has established good relationships with most of its customers which has assisted it to create high level of brand and customer loyalty
The articles, the right to effective education and the right to effective behavioral treatment, are two articles that educators, behavior analyst, and other professionals who are responsible for the education of children with disabilities should be familiar with. These articles can be used as a guideline to make sure learners rights are being met, and if relevant, are acting in accordance with BACB guidelines. The purpose of this assignment is to analyze the aforementioned articles, and draw connections to a present learner and their educational experience.
Many children in todays society could careless about the unhealthy things their putting into their bodies, but studies show that the more unhealthy things they eat and parents provide the more their at risk for diseases some can even be deadly.
The food tracker benefited me in so many ways. I total three days out and all calculated 4800 calories. The food tracker allowed me only 2000 calories a day and wanted me to target at least 150 min/week in physical activity. The recommendations for my calories were very direct and limited to only a certain amount that I could manage. It help me manage my daily food intake, inform me of the calories and fats I was placing into my body, and educated me on the need foods needed from the food pyramid. My son even loved placing the items we ate into the system to look at “our numbers” (he it calls that).
Philips’ major rival, Matsushita, started as a small electrical house-ware manufacturer in 1918. The company expanded rapidly and soon introduced a flood of new products. By the end of the century, Matsushita grew into a global player with powerful brand names such as Panasonic, Quasar Technics, and JVC.
All the fruits and vegetables are handpicked from farms across the country, and will be delivered to the production line after undergoing through relevant laboratory test and approvals by the research and development department of the company. Dominant production line of the organization will consists of wholly crushed fruits and vegetable extracts with no added artificial flavors that will also be full of nutrients for health benefits. Furthermore, the company would sell fruit smoothies and vegetable smoothies for consumer preferences. All juices and smoothies packages are designed to be recyclable cartons as our main concern is on developing environmental friendly practices. Size choices for the product will be available in three different capacities which are 1L carton,500ML carton and 250ML carton all designed in very unique way where the out core of the package describe the flavor included in. target market for this commodity will be mostly teenagers when demographic segmentation was taken in to account. In addition to this company is also focusing on developing a newly product range specially designed for kids where they have an opportunity to create smoothies by themselves and to have their own fun size
...thy eating habits and the importunacy of exercising may make a difference in their lives and maybe they will teach their parents the same things. Children do influence their parents, so it could make a difference in the home of making better choices for snacks that they choose to eat. We as parents need to encourage our children to get exercise by riding their bikes, going for walks, or playing some type of sport activity. So many children now days stay inside and eat unhealthy foods and play video games. That is why obesity is getting out of control and where the risk factors start to come in to play. Take the time to make good choices in our food selections and getting the right amount of exercise that we need, because it can help decrease the chances we may have of getting any of these diseases.
In conclusion, having a healthy lifestyle helps reduce the risk of health problems, whether you have a family history of diseases or not. Physical activity, and making smart choices with how much you consume and what you consume can expand your lifespan. Being aware of your body composition can help identify your risk classification, and it can help plan a way to avoid diseases. Just like too much body fat can be harmful to health, having too little fat can also be crucial to a person’s health. The goal should be to have a balanced calorie intake and physical activity (calorie in = calorie out) for a healthy lifestyle.
The marketing plan relies heavily on product innovation and using the marketing mix to target different groups of target customers in the market since there are a number of competitors selling similar products and the customers have been receiving the same type of advertising campaign message for more many years. To date the company has relied upon word-of-mouth to reach it customers.
Cardiovascular disease, cancer, and diabetes is said to account for nearly two of every three deaths in the U.S. Though there is a possibility of these diseases being prevented with a healthy lifestyle, there is no way to actually prevent the onset and progression of these conditions. Sadly, young children are being introduced to these unhealthy lifestyles and taking them right into adulthood; thus becoming walking billboards for the diseases. These diseases compromise health, shorten life expectancy, and cause enormous suffering, disability, and economic ...
Today, Kerry has emerged into a leader in the food processing and ingredients business, reaching its goal set in the early 1980’s. The group has five basic areas of business; which include Kerry Ingredients, Kerry Bio-Science, Kerry Foods, Kerry Agribusiness, and Mastertaste. If Kerry group continues to build from their corporate and business level strategies and continues to evaluate their SWOT analysis they will stay ahead of the competition and continue to remain a leader in the food ingredients and processing sector.