Zillow Case

740 Words2 Pages

There is plenty of software to estimate the current value of real estate property, but there is almost none for future projections. I had realized this was a gap in the market when a friend told me that he had recently bought a new house. The process, however, was incredibly intensive because he had looked through many communities to find the one that best suited him and his family, regarding the crime rates, average income, and schools in the area. But in the end, it was worth it. His house, at the present moment, increased $15,000 in value since he bought it earlier this year.
Most typical homeowners wouldn’t usually buy any software to do this research, nor would they invest as much time into this, so I looked for another group that could …show more content…

The Zestimates (future home valuations on Zillow) for houses are horribly inaccurate, and realtors have a hard time convincing people not to believe those highly optimistic estimations. They need something with cold, hard definite proof of how much the house will be valued at, and the data to back that up.
This projection method is based off an algorithm that crawls websites to find up-to-date public records in communities and tracks 7 key metrics: Demographics, Schools, Employment, Local Businesses (and land acquisition), Income, Previous Valuations, and Crime Rates. The algorithm would then produce a projection of what the land would be valued at in 5, 10, or 15 years. As for where the algorithm would search for information, it would scrape it from sites like the Houston Planning and Development Department for business land acquisition, CityData for crime rates, HAR for previous valuations, …show more content…

My total addressable market are the 86,000 firms across the nation. My serviceable addressable market are the 15,000 firms in Texas. My total market are the 2000 firms in Houston. I want to start in Houston because the city digitizes its’ data, thereby making it easy to scrape information for the algorithm.
There are no direct competitors in this market. There are many “FV of real estate calculators”, but they only use 1 or 2 metrics and are generally unreliable. As mentioned above, Zillow does have a future valuation calculator, but its estimates are varies widely with the other calculators and looked down upon by the professionals of the industry.
Assuming we attain success with the real estate investment firms across the nation, we would then reach out to realtors so that they would have this information when selling property to clients. Lastly, the homeowners themselves. This last market would have a “dumbed-down” software that wouldn’t contain the technical info that would come with the previous 2

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