YouTube is swiftly adopting Google's informal corporate motto on not doing evil. Google has a lot riding on it$1.65 billion in stock, to be exact. That's how much the Web search giant is forking over to buy You Tube, the popular online video and social networking service that in just a year and a half has become one of the most visited sites on the Web.
Google (GOOG) executives said the deal would help transform their company into a global media powerhouse and provide new audiences for the targeted advertising that's the lifeblood of Google earnings. Executives plan to keep the company as a standalone service, while continuing to nurture Google's existing video service. "Video is a great medium for advertising and from that point of view we are really excited about YouTube," Google co-founder and chief technology officer Sergey Brin said on a conference call announcing the Oct. 9 deal. "It is hard for me to imagine a better fit for a company."
But if YouTube is to remain a good fit, it will have to keep its new parent free of costly copyright infringement lawsuits, filed by media companies and other content providers concerned their material is being used illegally on the site. YouTube has a history of tangling with music labels and television studios over users' uploading copyrighted music and video clips to its service.
NEW RULES. YouTube's policy is to remove copyrighted clips once alerted to their existence. Content providers say the company needs to be even more proactive. YouTube was sued on July 14 by Robert Tur, an independent photographer, for distributing his work without permission (see BusinessWeek, 8/7/06, "Whose Video Is It Anyway?"). Universal Music Group weighed whether to sue YouTube over copyright infringement as well (see BusinessWeek.com, 9/18/06, "Sour Musical Notes on YouTube, MySpace").
Todd Dagres, general partner at Boston's Spark Capital, says that Google's large market cap of $130 billion makes it much more vulnerable to lawsuits than a private company such as YouTube. "Once Google starts to apply its monetization machine, there is going to be more money at stake and people are going to go after it," says Dagres. "You cannot monetize other people's content without their approval."
That's just what YouTube is trying to get. Hours before announcing the sale, YouTube executives said they had struck content deals with CBS (CBS), Universal Music Group, and Sony BMG, the partnership between Sony (SNE) and Bertelsmann.
Even though many companies usually work hard to implement effective search engine optimization (SEO) strategies, they usually consider video marketing and video SEO as a secondary venture. As a result, most businesses either ignore or give very little marketing resources to the internet’s second biggest search engine, YouTube. With the upsurge in video consumption across all devices, however, it is important and prudent that all companies make video content and marketing an integral
YouTube will support anything, as long as someone makes that video and uploads it. These people that make entertainment and posts it on YouTube are called Youtubers. Many people watch many different genres such as: Comedy, Horror, Gaming, Vlogging, DIYs (Do It Yourself), Animations, Pranks, etc. There are also Youtubers that make educational videos! Steve Chen innovated his field by creating many sparks of inspiration for other entrepreneurs.
A factor in Google’s extreme success was the fact that they provided many more services than just a search engine. In fact, Google is used for translation services, email, and blog hosting, among various other things. With the amount of services provided, users input much of their personal information. The company had done an excellent job of storing and protecting their users personal information. This created a trust between the company and their customers, which plays a part in Google’s overall success. When Google.cn was launched, however, this trust between the company and its customers was threatened.
but I want to know why it has become the center of videos online. I only know a few things about YouTube from using the web over the years. Knowing the basics is wanting me to answer my question. I want to learn more about YouTube, how it started by three people who turned it into an empire.
Along with the development of a file format (MP3) to store digital audio recordings, came one of the new millennium’s most continuous debates – peer-to-peer piracy – file sharing. Internet companies such as Napster and Grokster became involved in notable legal cases in regards to copyright laws in cyberspace. These two cases are similar in nature, yet decidedly different. In order to understand the differences and similarities, one should have an understanding of each case as well as the court’s ruling.
Music Copyright is a very important aspect of the music industry. The Copyright law was established to preserve the creativity and rights of authors, composers, performers of expression. Copyright is the law that protects the property rights of the creator of an original work in a fixed tangible medium. (http://dictionary.reference.com/browse/copyright) A fixed tangible medium is something substantial like copying lyrics on paper or putting a song on tape or CD. Copyright can be seen every where in the music industry. Many music artist of our culture today have been involved in copyright issues. Recently, on MTV news it was stated that, "As the music industry becomes increasingly concerned about protecting the integrity of artists copyrights in the age of MP3. Prince has now filed a motion in New York federal court aimed at shutting down several websites offering free downloads of the Artist's songs." (http://www.mtv.com…19990304/prince.jhtml) In addition, in recent music news, "Nine Inch Nails lead man Trent Reznor copyright infringement suit was dismissed. Another artist claimed that the Reznor had stolen material for his last album." (http://www.mtv.com…19991202/nine_inch_nails.jhtml) The copyright law has become an important legal aspect to know our music generation.
According to YouTube (2010), Content ID enables people who have a copyright to choose whether and how their work is shown on YouTube. “Copyright holders give YouTube copies of their audio recording and videos that they want to look for on YouTube.” YouTube refers the file to their database every time, and they will ask the copyright holders to block or earn money from it if they find the video which is matched with the file given by the copyright holders (YouTube, 2010). In fact, $2 billion has been paid to copyright holders through this system (New York Post, 2017). Thus, current YouTube regulation supervise copyrights and offer fair expense to the music
Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating platforms and systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenues from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries. The company assimilates various features in its search service and gives dedicated search services to aid users modify their search. Google also gives product-listing advertisements, which comprise of product information, like price, merchant information and product image without needing ad text or extra keywords.
...s become part of the culture of the internet and influences things going on in the world today. As a viewer, people become of what is accepted and what is deemed not worth watching. In “YouTube: Guide to Critical Analysis”, some of the “videos that YouTube viewers have watched are 1) Soon after YouTube’s launch, clips from the 2006 Winter Olympics were posted, 2) Pop band OK Go won a 2006 Grammy award for a video that had originally achieved notoriety on YouTube and 3) excerpts from “The Daily Show with Jon Stewart” were regularly featured on YouTube.” (YouTube: Guide to Critical Analysis 2) So, as long as YouTube exists, while some of the videos will be done by professionals wanting to promote their product, there will always be the submitter who wants to “broadcast themselves” and upload it, even if it is using their cell phone and the use of their internet.
First of all, where does the word “Google” come from? The name "Google" originated from a misspelling of "googol,” which refers to 10100, the number represented by a 1 followed by one hundred zeros. It found its way to the English language, now the verb "Google", was added to the Oxford English Dictionary in 2006, meaning, "to use the Google search engine to obtain information on the Internet." Their search engine was originally nicknamed "BackRub" because the system checked back links to estimate a site's importance. /// The start of Google was pretty much like the start of every website. It was a research project to these two Ph.D. Students where they hypothesized that a search engine that analyzed the relationships between websites would produce better ranking of results than existing techniques, which ranked results according to the number of times the search term appeared on a page. It was first related to the university’s domain, but then the traffic was so heavy that the university asked them to move their website to a domain outside the university. What made Google this popular was the speed it pulls out information, which is counted in parts of seconds. And also, the size of their data base, according to the instructor of our instructor in MIS class only 60% of data you found on Google are in other web search engines.
Industry (Industry concerns for Google are competitive threats from Yahoo and Microsoft and new unknown competitors that may be international. Agreements with advertisers could potentially become competitive as well, as a result, reducing operating margin)
Youtube is a website designed to share videos online. Its intention was to post and share video content but quickly became a website to share anything through a video. Millions of people have created an account to allow them to share what ever they wanted to the rest of the world. Sending a video file via email could often be very large causing a lot problems but when Youtube came, they made it easy to share videos without having to send large files. Youtube revolutionised video sharing on the internet, making it easy to watch full length feature films, commenting and rating on them without having to download large files that requires a lot of time. Youtube was founded in February 2005 by Chad Hurley, Jawed Karim and Steve Chan. Youtube used Flash Video and HTML5 to allow users to create and post videos as easily as possible. As Youtube got more and more popular the term ‘viral video’ became a well know term, it refers to a clip that’s been liked and shared so much that its been sent and seen by millions and possibly billions of people worldwide. If a Youtube channel is popular enoug...
Political, economic, and technological are three factors of the external environment that Google must identify with doing an external analysis. Political factor can profit Googles growth through different markets. Chinese’s and US government placed an obstacle for any growth that Google had in these markets. According to Google 2009, “They viewed Google as a monopoly and request authority to monitor its activities. The pressure of the government provides additional problems with copyright and privacy issues. As the technology expands, it offers more problems for Google. “New...
Harwood, E. (May 2004). Staying Afloat in the Internet Stream: How to Keep Web Radio from Drowning in Digital Copyright Royalties, Federal Communications Law Journal, 56(3), 673-697.
However, in recent years, it is not uncommon to see copyright in the possession of a third party other than the creator. These companies make use of copyright as an investment and financial tools to gain profit. In this case, the use of copyright loses its original purpose of protecting the creator, but used as a mean for financial gain. This could possibly hinder creativity as innovation becomes a financial tool catered to the tastes of the general public, while the less marketable new ideas goes unnoticed by the general public under the copyright laws. It is crucial to note that online platforms such as blogs, Facebook and Youtube, and people making their music/works available online for free shows the rapid surge in the number of people willing to sacrifice their copyrights to market themselves to the world. In this highly saturated market, copyright laws can become less relevant as marketing and business is placed on higher