Women Wear Makeup Sociology

Since the beginning of the 21st century, technologies have modernised and social media sites such as Facebook, Instagram and Twitter now serve as an environment of interactions between family and friends. Over time, the idea of a more fit or specific body type for each gender has become common, and younger demographics feel the need to conform by aiming to achieve the body type or discriminating against those who do not.

Social media gives a person the power to build their own image and how they are represented to the world through pictures and posts. Users of social media are able to upload posts that highlight their appearance in a positive manner through the option of filters and tools that can make a person’s face look flawless, perpetuating

Statistics from the Renfrew Center Foundation show that 44% of females had negative feelings when not wearing makeup, 14% feeling self-conscious without it and 16% feeling unattractive without makeup. This suggests that makeup has become a necessity for females and can dangerously affect emotions. Consequently, the questionnaire I had distributed supports this by revealing that 22% of females have felt pressured to wear makeup as a result of peer pressure. In the focus group I had conducted, female participants also mentioned feeling insecure about their flaws after encountering friends or classmates who wear makeup, showing that peer pressure plays a large role in perpetuating body image stereotypes as well as significantly impacting a person’s personal and social identity, making them feel insecure in terms of appearance and impacting the type of activities they decide to participate

This further impacts males into labelling makeup as a feminine product and shunning other males who decide to use it, creating social differentiation through discrimination. Due to the perpetuation of the stereotype that makeup is a feminine product, males are often bullied, criticised and judged as being homosexual or transgender even if they are heterosexual. 27% of males in my questionnaire data believe that makeup is not acceptable for males to wear and view makeup as a product that they should not use as it will inhibit their