Models shown in all forms of popular media are often under what is considered healthy body weight, which sends a powerful message that women must sacrifice their health to be considered attractive by societal standards. When we look at women images, we will see they are thin, beautiful, sexy, and fashionable. They are different from average women. The women who see perfect women images every moment are not pleased with their appearance. In addition, they are losing their self-esteems, because they believe that they must look more beautiful, sexier, and more fashionable.
The Medias standard of perfection puts stress and pressure on young girls to become skinner. Eating disorders, excessive exercise, and depression are a result of the Medias influence on their self image. The media have negatively influenced the self image of young girls by forcing their unrealistic perception of what women should look like onto them . Deanne Jade believes that the media does its part to keep us informed on "valuable information on health and well-being," (Jade 8). I agree however I feel that is done in such a manner that girl feel as if they must exhaust the media’s advice on fitness and health and use these methods in order to obtain the picture perfect body image that they see on TV and in magazines.
The reason why this advertisement was chosen is because of its irony. Victoria’s Secret is attempting to promote healthy bodies, and encouraging women to love the skin that they are in, which is contradicting to the image that is portrayed in the campaign. Advertisements intend to have very specific messages (Valenti, 2007). As individuals attempt to decode these messages, women get an idea of what the media believes beauty is, causing multimillion dollar industries due to lack of self esteem (Joey, 2003). Often times, magazines use images of youthful looking models to promote lingerie.
Physical appearance of the body has become a fundamental part of identity. To gain social acceptance in society, women feel pressured to meet the standards of what society recalls as beauty. Women have tried to get a liposuction or reconstruct their face to try and attain their significant other's attention and follow what the media depicts as appealing. By eliminating their own individuality, women try to attain this invalid image to feel more confident and feel more accepted. As society becomes more accepting to plastic/cosmetic surgery, women in society will no longer look unique and will become a master race that will eventually brainwash society as individuality will become extinct.
Patently, the main culprit of this phenomenon is the omnipresent weight loss advertisements. The slimming companies use advertising as a tool to inculcate the concept that being thin is equal to beauty into people’ minds. The repetitive weight loss advertisements seem to be successful in conveying the wrong message to every citizen. Some girls who are of tender age may easily be susceptible to the advertisements and participate in the weight loss treatment without a second thought. The weight loss advertising has definitely caused adverse effects on the youngsters and women.
B... ... middle of paper ... ...o either squeeze ourselves into molds that don't fit, hating ourselves all the while, or we just give up entirely. (42) In closing, the pressure many women in the United States feel to measure up to a certain social and cultural ideal of beauty can lead not only to the development of poor body images but to their having to withstand the unforgiving stereotypes associated with their weight, discrimination, and the impacts of conforming to these societal standards, which lead to eating disorders. Many foundations, nonetheless, are working toward changing the ways both girls and women think and talk about beauty and body image. We can be optimistic that the extensive research studies focused in this area will ultimately be able to help women overcome destructive stereotypes and truly embrace healthy, genuine, and realistic ways of being beautiful.
With that being said, studies have shown that a good number of women are dissatisfied with their body in some way contributing in poor self-image. It’s just like Claudia Barriga, Michael Shapiro and Rayna Jhaveri said, “… our judgments of the realism of media images of women are biased not only by the over-representation of thin women, but by the gender role context in which they are presented (139). The media is one of the highly influential sources that give reasons to this problem. Their unrealistic views of women create a sense of perfectionism that is unfeasible. By making the necessary alterations in advertisement, women would appear beautiful, alluring and desirable.Instead of women feeling uncomfortable in their own bodies, these solutions would create safe, healthyself and body image for women.
Beauty pageants are harmful not only to ordinary women but also to the entire society because they give women the feeling that they are inadequate and ugly, leading to dieting and eating disorders, cosmetic surgery, and has a larger effect on men's attitude towards women. A major effect of beauty pageants on women is that they encourage feelings of inadequacy and present an unrealistic ideal that is often unattainable. The skinny models on such platforms, that are their main focus, come across to millions of female viewers as a set standard that should be maintained in order to look beautiful and achieve success in life. Having idealistic features such as a body size 0, flawless skin, a certain height, and shiny long brown hair becomes the most important objective in the lives of women. If unable to fulfill these desires, it leads to lower self-esteem and self-perception.
Media fuels this unrealistic image and convinces women that in order to be accepted and considered beautiful, you better be fat-less, have silky hair and a flawless complexion. Unrealistic media images of women are so prevalent that it seems that females who fulfill such a standard are more the norm than the exception. The Cultivation theory argues that images that portray women who match the sociocultural ideal of beauty are extremely prevalent in pop... ... middle of paper ... ...ded) to possess society’s sick vision of beauty. Due to the portrayal of specific beauty standards in the media, women have re-imagined true beauty, causing drastic impacts that affect the lives of women both physically and psychologically. In order to reach the societal standard of this “ideal body”, women of all ages go to drastic measures to achieve it (extreme dieting and plastic surgery).
Tiggeman, Marika writes, “This is not surprising when current societal standards for beauty inordinately emphasize the desirability of thinness, an ideal accepted by most women but impossible for many to achieve.” (1) In another study it is noted that unhealthy attitudes are the norm in term of female body image, “Widespread body dissatisfaction among women and girls, particularly with body shape and weight has been well documented in many studies, so much so that weight has been aptly described as ‘a normative discontent’”. (79) Particularly in adolescent and prepubescent girls are the effects of poor self-image jarring, as the increased level of dis... ... middle of paper ... ...ght, eating disorders, and other forms of self-destructive behavior has increased, coinciding with the disturbing notion that such problems are normal. Works Cited Tiggeman, Marika. “Body image across the life span in adult women: The role of self-objectification.” American Psychological Association 37. 2(Mar 2001): 1-253.