A simple Google search reveals a vast array of free-to-use Twitter visualizers. It is tempting to just throw one of these onto a projector and call it a solution for social media. Deeper inspection of these options expose critical challenges for the digital out-of-home (DOOH) implementer.
Twitter makes it possible to build applications and services on top of their user generated content by exposing a rich Application Programming Interface (API). There is a wealth of content available through this interface but reaching it can be problematic.
The most immediately obvious way to get Twitter messages, or “Tweets,” onto a DOOH screen is to build a Flash application using this API. Flash is the de facto standard platform for interactivity in both DOOH and the broader Internet. Unfortunately, we quickly run into the limitations imposed by the Flash security sandbox.1 For their own valid reasons, Twitter’s cross-domain policy prohibits third-party Flash applications from accessing most of their API.
Thus, DOOH implementers are forced to host a proxy server to relay API requests on their behalf.2 This proxy host imposes a single point of congestion on the application: users are limited to 150 requests per hour, per IP address. Even a small DOOH network will quickly hit this limit, filling screens with stale messages—or worse, no messages at all. Any requests passing through this proxy will also experience additional network latency and will be susceptible to outages and congestion at the hosting provider.
With Twitter’s blessing, it is possible to create special, “whitelisted” user accounts. A whitelisted account is able to make up to 20,000 requests per hour. This is not an SLA—you should still expect to see Twitter’s famo...
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...ble solution and would be prohibitively expensive.
Curation. It is already passe to note that attention is the new currency. When a campaign reaches a critical level of traffic, the moderator’s mission shifts from “is this message profane?” to “is this message worth the audience’s attention?” This is a different kind of problem and requires a different user interface.
Multiple Human Agents. Social Media is global, multilingual and subject to explosive growth. Any DOOH platform using it must enable large teams of moderators to be productive with a minimal learning curve.
The problems presented here are not unique to Twitter. Brands and users are beginning to expect seamless interaction across multiple channels and multiple social networks. Facebook, Foursquare, and Flickr all offer their own APIs. Each will add their own unique challenges for digital out-of-home.
By July 2005, there was a situation where Apple announced iTunes and it include the podcasting platform, such as the Odeo program (Carlson, 2011). When Apple came with this invention it killed the Odeo product in the business. So Odeo future was not in podcasting and then they came up with ideas to start twitter. The system would send a text to one number and it would broadcasted out to all friends as Twttr. They all agreed that Noah predominantly came up with the project to be started and Blaine Cook called Noah the “spiritual leader” behind Twitter (Carlson, 2011).
This is because the effects of the medium on a personal and social scale as the extension of us can result from a new scale that is introduced into our lives by the extension of ourselves and by any kind of new technology (McLuhan, 1964, p. 7). In this case, the medium could be twitter. Created in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams, twitter has proven to be the largest source of breaking news and social networking site. Since its beginnings, twitter is the medium
Americans today tend to believe that social media has benefited them to connect with others quickly. Nearly two-thirds of Americans (65%) use social networking sites, up from 7% when Pew Research Center began systematically tracking social media usage in 2005 (Perrin). Technology has contributed many benefits for our society to enjoy and one of this is social media. Social Media refers to an online application such as Facebook, Twitter, Instagram, Snapchat, Tumblr, or Pinterest that people enjoy to share photos or videos. These applications can be accessed through computers, laptops, IPads, tablets, and smartphones. Today nearly two-thirds of Americans own a smartphone, and 19% of Americans rely to some degree on a smartphone for accessing
Smith, Aaron and Joanna Brenner. “Twitter Use 2012.” PewResearch Internet Project. 1-3. Web. 15 Mar. 2014.
When we go on Twitter and interact with people, we are fulfilling our appetite for communication without putting in the effort and going outside and socializing.
Whether walking down the street, at a party, or even looking through the App Store, chances are the name "Twitter ' has stood out. Twitter is a social media site that allows it 's users to post news updates in real time, socialize with other users, or even just to view the most recent events going on in the world. It can be used as a modern-day newspaper, a text-messaging service, or even a blog. In David Carr 's article, "Why Twitter Will Endure", the main topic of discussion is how long this utility would last among us. In his article, Carr clearly and eloquently expressed his views on why Twitter will endure, through the use of his own ethos and logos.
Social media may be used to develop specific characters by using various media platforms on the web. To establish the presence online, transmedia creators should begin by accessing platforms that viewers are using and already exist. These websites may include Ning, Facebook, Twitter, YouTube, and Instagram (Hayes, 2011). Starting a social media campaign, should begin with the two most widely used social media platforms, Twitter and Facebook. According to research conducted by The Atlantic, “More than 20 million U.S. adults access Twitter at least once a month and more than 170 million tweets are sent every day” (Jackson, 2011). To help create hype about these characters The Goddess Within will establish Twitter presences for their characters, particularly for Athena, the Goddess. With her sassy and forward personality, she would not hesitate to speak her mind, thus personifying this character via Twitter would make for an engaging and fun Twitter experience for users. Athena’s Twitter could also be used to hyperlink to other websites and social media pages created to promote this story world. Another character who may also make for an interesting Twitter ...
“Tweets can be viewed by anyone through search.twitter.com, the public timeline, or the sender’s Twitter page” (______________).
The cultural diamond can be best understood and explained through an analysis of its framework and linkages. The diamond consists of four corners: the cultural object, the receiver, the creator and the social world.
President Donald Trump is no stranger to twitter. Trump is able to utilize his platform with over 41 million followers (Twitter Analytics). Former Press Secretary Sean Spicer explained that, “the president is the most effective messenger on his agenda and I think his use of social media gives him an opportunity to speak straight to the American people, which has proved to be a very, very effective tool” (Vitali, NBC News). With Trump’s large following, he also has an audience attentiveness score of 71% (Twitter Analytics).
Social media is utilized by my field agency for announcements, advertisement for upcoming events or medical information’s, such as raising awareness for medical information as well as safety (diseases).
Social media is a revolution, which we are currently experiencing. It has changed the way people communicate and interact with one another, and opens up many more avenues to share news, information, and just general chit chat. Social media is relatively quiet young, but is here to stay for the foreseeable future. We are now at a point where online, we can share, read and react to lots of individual information being posted on microblogging websites, such as Twitter, Facebook, Google+, Tumblr and more. Twitter in particular has been widely embraced, and will centre most of the discussion.
Social media has become a major epidemic in today’s society. According to millions of people have signed up on social media websites, allowing their basic information to be shared with the world wide web. Two of the biggest social media websites today are Facebook and Twitter. The new generation tends to use Twitter over Facebook, the older generation prefer Facebook over Twitter. Though Facebook and Twitter serve the same purpose and have many similarities, they both differ in many ways.
Calloway, Jim, and Catherine S. Reach. Social Media Management Tools 28.4 (2011): 54. ProQuest Research Library. Web. 05 May 2014.
Twitter described as the “SMS of the internet” is another online social network created in 2006 by Evan Williams, Jack Dorsey, Noah Glass and Biz Stone. Twitter is a social network and micro-blogging service that enables users to send and read “tweets”, limited to the use of 140 characters. It is mainly used to communicate with other members of similar interests whether they know each other and to follow updates from celebrities. Mark D. Bowles comments: