Social Media And Political Culture In The United States

1267 Words3 Pages

There has never been a time in the history of the United States where people were actively connected. Social media has shaped the social and political culture in a way that could not have been expected. The media of information is no longer narrowed down to the viewer and the reporter. Modern technology has taken this process a step further, encompassing the idea of participatory media. Participatory media essentially centers around “news reporting and the political power involved with destabilizing the one-directional broadcast from a reporter to an audience into a multi-voiced conversation among participants” (Mandiberg, 3). This approach is evident in the United States with the use of social media platforms like Facebook and Twitter. Donald …show more content…

This is something that social media advocates proclaim to be one of the most important aspects of the increasing technology. The very foundation of a participatory media prides itself on having an informative audience. Instead of receiving news and information, a person becomes part of the discussion throughout their own thoughts and ideas. Social media is here to stay. Moving forward, it is easily apparent that “social media has officially embedded itself in our culture” (Landry, B2C). Social media has helped a younger generation get more involved in the political landscape. In some cases, social media has benefited minorities in finding a voice in politics. The internet has helped them find easy and informative ways to stay engaged. This is a staple of participatory media. A Washington Post study found that “historically marginalized groups, such as African American and Latino/a young people, can now discuss and get information about issues that affect their lives” (Luttig, Washington Post). The engagement in participatory media does not stop with its citizens, it also is directed at politicians. They are able to, in some cases, cut out the media entirely and speak directly to their constituents via social …show more content…

President Donald Trump is no stranger to twitter. Trump is able to utilize his platform with over 41 million followers (Twitter Analytics). Former Press Secretary Sean Spicer explained that, “the president is the most effective messenger on his agenda and I think his use of social media gives him an opportunity to speak straight to the American people, which has proved to be a very, very effective tool” (Vitali, NBC News). With Trump’s large following, he also has an audience attentiveness score of 71% (Twitter Analytics). The 2016 presidential election showed how effective his use of communication was. Trump was able to stir up several controversies and create a ton of discussion on social media platforms. Although Trump’s twitter use may help start conversations, this new information may not always be accurate. In a PEW Research study of social media discussions around politics, “roughly one-in-five social media users have changed their minds about a political issue or about a candidate for office, because of something they saw on social media” (Duggan, PEW Research Center). The discussion that surrounds the politics of the president creates a network for people to discuss issues. Often, this network is formulated to promote information that is personalized to that user. This “bubble” of information is out of the user’s

Open Document