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Harmful effects of television on the children
Harmful effects of television on the children
Bad effects children and television
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Our project research was about how big advertiser target teens and why. The first step that we use we just went to the South Texas College library and research some articles that we need and that will answer our question of why do big companies advertiser why and how they target teens. We choose from five different articles but at the same time it answer why and how they target teen. Which also answered how teens help the big advertising companies. Then it explains all the steps . First they take a group of people who are the coolest of their time and study their every move. The coolest people will most likely will control what the rest most of the population will wear, hear, drink, and eat . The teenagers today are distracted
George Parker once said, “The only people who care about advertising are the people who work in advertising." Advertisers use many different techniques that target children and teens. Many people do not realize how harmful this can turn out to be. Advertising plays a harmful role in the lives of youth because it poses health risks, prevents children and teens from saving money, and exposes them to way too many ads.
This survey was born out of concern that there are few statistics on the effects of marketing industry’s impact on our youth. Just as the article on “Consuming Kids” raises awareness about children being lured into believing they can’t live without things and the problems rising out of it. This survey makes us aware of how this market is willing to sacrifice the sanctity of family life by undermining the parents via their television while children watch mega hours of uninterrupted commercials aimed at them. These surveys were compared with a couple of sparsely completed other ones. The respondents felt that problems such as: aggressiveness, materialism, obesity, lack of creativity, overly sexualized behavior and self-esteem, were detrimentally influenced by the youth marketing industry.
(2) “Youth Oriented Advertising.” Issues & Controversies On file: n. pag. Issues & Controversies. Facts On File News Services, 23 Aug. 2004. Web. 7 Apr. 2014. Http://www.2facts.com/article/i0501650
Society today is constantly emphasizing the importance of maintaining a youthful image throughout life. People will go to great lengths in order to fight ageing that is bound to happen regardless. Advertisers take advantage of this desire to fight ageing by making people believe they need to look a certain way, and in order to achieve this, buy a certain product. The need for anti ageing products is seen in advertisements, making women and even men believe they need to fight their age and stay youthful forever. There have also been advertising campaigns that have gone against the norm of making people believe they must look a certain way. By examining ageing ads involving women and men, as well as ads that have gone against this norm one will understand how advertising does determine ones view of ageing to a certain extent. Advertising is constantly driving into peoples minds that in order to be accepted by society, one must go through a constant battle against ageing.
The Representation of Teenagers in the Media Throughout the media we see representation of teenagers. This can show teenagers in positive and negative lights. Teenagers are found in magazines, advertising, television and films, and they are targeted by newspapers and magazines etc. There are two different newspapers reports from the ‘Daily Mail’ and the ‘Dorset Echo’ that are part of this representation. “Perverted tennis club coach jailed for seducing pupil of 15.
Have you ever met someone who acted just as teens are stereotyped? Not many people have because they do not exist. Real teens are poorly portrayed in the media and are the complete opposite of their stereotypes. Books and TV shows make teens out to be wild or crazy, irresponsible and out of control. One hardly ever hears about teen-heroes. Instead, newspapers and magazines are plastered with stories of teens and crime. And while looking at commercial billboards and other related media, the regular teen seems to be sex-crazed and image-obsessed.
It is evident that today’s advertisements for teen clothing are neither healthy, nor ethical, to use as a way to attract teen consumers; however, companies are getting away with this behavior, because their effective and inappropriate advertisements are merely innuendos. The modern label placed on teens is said to be the primary contender for the cause of eating disorders, suicide, bullying, and depression. Fortunately, groups of teens are getting together to put an end to these unethical advertisements and the messages the ads give off to teens; because of their efforts, the amount of effect that advertisements have on teens now, may dramatically plummet sometime in the near future. In my opinion, it is crucial that us teens make a profound alteration to the way teen merchandise is advertised, which in turn will end the knavish behavior of ...
Obama’s use of interaction via social media showed the importance of using the audience to your advantage. He gained supporters in a new way that his competitors had yet to tap into and shown how powerful online campaigning can be. Obama positioned himself to personable and down to earth by making his fans feel that they were on a “first name basis” with him. He met his audience on their level and made them committed fans of his campaign and his message. The online interaction by answering fan mail, online questions, and letters made people want to support his campaign because he built a relationship with them unlike his competitors. Fans felt like they knew Obama on a personal level because he reached out to them in way his competitors hadn’t. His campaign was successful because people wanted to feel connected to him in some way and feel apart of his successful. This is what made his online campaign successful.
advertising is becoming a bigger role in the lives of youth. Since deregulation in 1984, the money advertisers make off of kids has been increasing by millions each year. kids who don't even have the brain function to make a good choice on what they buy are being targeted as young as 5. As young kids become more accustomed to certain products young, they continue buying them over their whole life. This is what advertisers are causing by targeting the youth. Advertisers are finding that marketing to kids makes a lot of money, the youth believe everything they hear, and the advertising techniques they do today are almost sure to work.
The media plays an increasing role in any young person’s life, but it is especially important to teens in their high school years. Research has demonstrated that teenagers “voice concerns and attitudes that echo themes common in media messages, and that they behave in ways that reflect media content” (Feldman 245). The concern is that the sexually suggestive media is the reason for the increase of sexual activity among high school teens. The media messages that are known to increase a teenagers’ sexual behavior come from all different angles, such as sexually explicit music lyrics to the “sex sells” philosophy of countless main stream commercials.
Everyone loves a soda now and then, and some take it a bit further with the decades-long feud of Pepsi vs. Coke. One brand that stands out marketing wise is Sprite. In recent years the company has crafted itself more of an urban persona, marketing almost exclusively to urban youth, especially black youth. Even more recently their ads have been self-aware, sarcastic, and borderline nonsensical in an attempt to appeal to the media savvy youth of today. However, whether they like it or not, Sprite’s unique marketing strategy has and will continue to work.
It is hard for adolescents to look at their own lives and not feel as accepted as they would like to feel. As the saying goes, “Growing up isn’t easy.” By their teen years, they often feel like they are not cool or popular enough. Many of them look up to celebrities and the media on how to be in the popular crowd. There is so much influence on young minds through television, internet or even magazine advertisements. This definitely makes a great target for advertising agencies. Many companies target young people because they freely spend their money and do not have expenses like adults. One company which takes part in this big campaign is Winterfresh. Winterfresh is successful in convincing teenagers that their gum is perfect for them, because of their comment about peer pressure, making breath icy fresh, and displaying an exciting atmosphere with friends.
Teens are an easy reach for advertisers. “Teens are jaded, bombarded by tons of advertising messages”(Winsor 1). There are advertisements at movie theaters, on television, and in teen magazines. Advertisers also reach teens through social media such as the internet and websites. Teens are constantly on Facebook and YouTube, whi...
Across America in homes, schools, and businesses, sits advertisers' mass marketing tool, the television, usurping freedoms from children and their parents and changing American culture. Virtually an entire nation has surrendered itself wholesale to a medium for selling. Advertisers, within the constraints of the law, use their thirty-second commercials to target America's youth to be the decision-makers, convincing their parents to buy the advertised toys, foods, drinks, clothes, and other products. Inherent in this targeting, especially of the very young, are the advertisers; fostering the youth's loyalty to brands, creating among the children a loss of individuality and self-sufficiency, denying them the ability to explore and create but instead often encouraging poor health habits. The children demanding advertiser's products are influencing economic hardships in many families today. These children, targeted by advertisers, are so vulnerable to trickery, are so mentally and emotionally unable to understand reality because they lack the cognitive reasoning skills needed to be skeptical of advertisements. Children spend thousands of hours captivated by various advertising tactics and do not understand their subtleties.
The Shape of America As marketing strategies have evolved, they have enhanced the ability of advertisers to communicate to the "masses" more effectively than ever before. This ability has allowed advertisers to not only reach more markets, but to be more influential in the decision making process of the audience. American society, especially young women, is being influenced more by advertisers now than in previous generations. It is not by accident that teenagers and young adults are targeted by advertisers, especially since their purchasing power as a group exceeds that of any other consumer group. Not only have advertisers learned to identify specific products that appeal to men and women, but they have also found that the "want" of the consumer can be turned into a "need" for the advertised product.