Obama’s use of interaction via social media showed the importance of using the audience to your advantage. He gained supporters in a new way that his competitors had yet to tap into and shown how powerful online campaigning can be. Obama positioned himself to personable and down to earth by making his fans feel that they were on a “first name basis” with him. He met his audience on their level and made them committed fans of his campaign and his message. The online interaction by answering fan mail, online questions, and letters made people want to support his campaign because he built a relationship with them unlike his competitors. Fans felt like they knew Obama on a personal level because he reached out to them in way his competitors hadn’t. His campaign was successful because people wanted to feel connected to him in some way and feel apart of his successful. This is what made his online campaign successful. Online campaigns do not just occur and stop online, it requires building an offline relationship with the audience as well in order to be successful. Offline interaction can include meeting fans, writing them letters, or talking to them one on one. Online campaigns have to become apart of the campaigners and fans offline life as well if it’s going to be successful. Campaigners must use the median to their advantage by building a relationship with their fans, but also continue that relationship offline as well. It requires much more than just communicating in a public forum online, but it must be nurtured offline as well where fans can attribute to as well. Mychal Connolly, CEO of Stinky Cakes, started his business from right at home. It started when his wife and him had a baby shower celebrating the... ... middle of paper ... ... that way. Connecting fans to the messages these campaigns have will show how important it is to appeal to fans on a personal level and the power of dealing with fans online versus face-to-face interacting. The best way to demonstrate my presentation would be to use a PowerPoint with different testimonial items I have gather from my research. I will show pictures and videos that I’ve gathered on the behalf the Obama campaign to show how he turned his fans into his personal marketing team. I will show pictures and videos of how Mychal’s fans were inspired by him and his online campaign. I will also show some small video clips of the Kony 2012 campaign and the Occupy Wall Street campaign. As well as screenshots of the Kony 2012 campaign and the Occupy Wall Street Movement online campaigns actual social media posts and comments that the fans and the leaders posted.
The purpose of this article is to persuade the reader that social media is the new alternative to mainstream big money ads for politicians. Cary’s intended audience is politicians, political campaign managers and politically engaged citizens. The tone of this article is informative but slightly opinionated. While Cary does back up her claims with notable quotes and statistics the main support for her argument is her professional opinion. Cary was formerly the
While completing her role as a First Lady from 2001 to 2009, Laura Bush conducted herself in a very modest and almost silent style. Reluctant to be involved in politics, tragic events forced her to be more active in her role as a First lady. On the contrary to the former First Lady, Michelle Obama’s popularity due primarily to the fact of being the First African American First Lady propel her to a more open view of her style as a First Lady. Technology was also a contributing factor to her popularity across the world. She was very relatable, and people from different set of life grew fond of her. Consequently, she became a celebrity and one of the most famous faces in the world since she participated in the most popular TV shows in America. Advances in technology and Michelle Obama as the First Lady of the United States happened at the right time since, Facebook, Instagram and other social websites easily helped her connect with the
A great example of social media being used for politics is with the recent presidential campaigns. Social media began being used in presidential campaigns by President Barack Obama. Obama’s campaign in 2008 was considered the “Facebook election” since he used the social media platform Facebook to connect with the public. Now, mostly all presidential candidates use at least one social media
When he would speak, his speech was a problem solution where he pointed out the problem and the solution to fixing them. It was very impressive because he was able to give the speech completely from memory. When he spoke, the volume was consistent throughout the speech. He had great intonation and was able to adjust when he needed to and when he did not. Pauses where use throughout his pitch to give a time to process his message. He articulated his words, which made it very easy to understand and follow along when he gave the speech. He would smile throughout his speech, keeping eye contacts with his audience. He would turn left to right and right to left to make his audience feel that he is talking to all of them. Also, he uses gestures throughout his speech which emphasizes his points. Obama does not give any false information but research and use his personal encounter as
Obama is able to gain his listeners’ ears because of his clear and effective writing. In Obama’s writing various elements of rhetorical framework create a strong and persuasive argument that Obama is able to present in grabbing his audience’s attention and consideration. Seen through his writing, Obama’s use of rhetorical appeals, devices, and context create an in-depth look into the problem of the racial divide which still exist today. In writing an effective argument, Obama employ’s through rhetoric’s personal experience, historical events, religion, and the current state of things, which he asks his audience think more about. By noting that the problems of America as a whole is a problem that every citizen shares and not a problem that exist individually for different races. Obama is able to have his audience focus on the real issues Americans face moving forward. Ultimately, as it is seen prior before the speech was published and given, Obama’s intent on the direction and how his speech would be formed, along with writing techniques that were used to craft the speech, all reveal his personal knowledge of rhetoric’s and ability to write a persuasive argument. Through his speech Obama is easily able to dismisses his critics and do what he intended to do, being that he wants his audience to focus their attention on to the more serious problems that remain unsolved for American
Any agency that uses children for marketing schemes spend hundreds of billions dollars each year world wide persuading and manipulating consumer’s lifestyles that lead to overindulgence and squandering. Three articles uncover a social problem that advertising companies need to report about. In his research piece “Kid Kustomers” Eric Schlosser considers the reasons for the number of parents that allow their children to consume such harmful foods such as ‘McDonalds’. McDonalds is food that is meant to be fast and not meant to be a regular diet. Advertising exploits children’s needs for the wealth of their enterprise, creating false solutions, covering facts about their food and deceiving children’s insecurities. It contains dissatisfaction that leads to over consumption. Children are particularly vulnerable to this sort of manipulation, American Psychological Association article, “Youth Oriented Advertising” reveals the facts upon the statics on consumers in the food industries. The relationship that encourages young children to adapt towards food marketing schemes, make them more vulnerable to other schemes, such as, advertising towards clothing, toys and cars. Article writer of “The relationship between cartoon trade character recognition and attitude toward product category in young children”, Richard Mizerski, discusses a sample that was given to children ages three to six years old, about how advertising incurs young children that are attracted too certain objects or products on the market.
In the article, Kaid spends a considerable amount of time noting the increased use of web-based advertising in American politics. She notes many advantages regarding this method including: low cost, infinite space, absence of media filters, allowance of direct communication, ability to target messages, and interactivity (35). In addition, Kaid also claims other countries are adopting American political marketing practices. For example, she states Greece has adopted new technologies leveraging SMS formats (40). In addition, other countries have also adopted other advertising methods such as using personal qualities over policy issues, reliance on pathos, adoption of professionalism, and reliance on opinion polls (41). At the end of Kaid's article, she notes where she believes priorities for political marketing lays. She claims television remains crucial because of visual imagery; yet, radio and
...lic relations disaster that is the net, in some ways is the fundamental are really good?” The fundamental of what we need is what can be achieved. Public Relations cannot only be accomplished by higher individuals. It can be best achieved through someone who has experience with it first-hand. It should be accomplished. From my past to my present I can identify with those just want more for themselves and their families.
4) Viral-Quotient per Content (Any Media) - Most popular YouTube video was viewed 200,000 times. On an average, a video was viewed 1600 times. This builds upon the idea of Customer engagement, and Content distribution in the social space, that relates heavily to the very purpose of such a campaign. Also, this entire communication was user-generated, so the message didn’t look, at least to say, to be coming out in the form of ‘Company Promotion’.
As of 2008 president Obama was really the pioneer in getting voters through social media. He was heavily influential on Facebook and Twitter and still is till this day. Obamas social media ad campaigning was one huge key in his race to the white house
In order to use social media to promote your advocacy, online activist need to know the effects social media has on activism. The first effect of communication is audience engagement is needed. Many of the issues that went viral like the ALS ice bucket challenge had some sort of audience appeal. The supporters were doing an action and challenging their friends to do it also. By doing that, it was raising awareness and gaining donations. On the word of an article about the ice bucket challenge stated, its playing on what you know young people do, and you are using that to create this awareness and raise money (Madison). This generation is always trying to outdo themselves, who is going to be the next big youtube sensation. The winners of this knowledge monopoly is all the groups whose activism worked and got recognition. The losers are the advocates whose issues got "liked" by slacktivist, maybe someone shared a post but it did not go viral. Secondly, putting activism on social media is a given, it is a place where the supporters are already at. In an article in Psychology Today, Pamela Rutledge, PH.D. says social media is changing public awareness by the word of mouth persuasion (Rutledge). Social media users often connect to those who have their same views, finding supporters of an issue or cause on social media should amplify the advocacy. For example, according to the article in the Sentinel, since the ice bucket challenge went viral, the ALS Association has seen more than one million new donors and received more than 80 million dollars in donations as of August 2014 (Madison). Even though the ALS ice bucket challenge was a success and proves activism on social media can work it can set up some advocates for failure. The unexpected consequences of the effects on social media activism is that people are thinking that they can do the next ice
In an article in the The Annals of the American Academy of Political and Social Science, it was noted that “the more diverse the mobilization, the more personalized the expressions often become, typically involving communication technologies that allow individuals to activate their loosely tied social networks” (Bennet). Meaning that through the use of communication technologies, such as Twitter, individuals are bale to create movements that have a much more personalized expression than ever before. Furthermore, In a study published in the Journal of Information Policy, it was stated that the weak ties created through social media mare, in fact, able to “affect relationships and contribute to change” (Jonathan). Meaning that while Donald Trump obviously does not have personal relationships with his many followers on Twitter, he is still able to connect to them and through that connection affect real world change. The obvious example of his success in that regard would be the recent election. Throughout his campaign Trump used Twitter as a way of connecting to the public and come election day his hard-work paid off with him winning enough states to gain a majority in the electoral
The changes in social media implied that many people got in touch with the political candidates either directly or indirectly. The people watched their potential leaders of the nation and were able to question them (Mutz 2001).
Social media including Facebook, Twitter, Instagram, Youtube, Flicker, internet websites, and blogs are becoming mainstream attracting a younger more technology savvy voter. Many candidates in the last elections learned to use these mediums so not to overlook tech savvy voters and learned how to use these to their advantage. Candidates took to the internet to raise awareness, state views, and even successfully raised donations. Social media was able to provide instant feedback on the standing of a candidate often days or weeks sooner than a more traditional poll.
In today’s world, advertising reaches and influences teens in both negative and positive ways. Teens are bombarded with ads through television, teen magazines, radio, and the internet. Advertisers know teen’s buying power and their willingness to spend their money. Many companies even hire teens to be “consultants” and trendspotters. They want to know what teens are thinking and their likes and dislikes. Some feel this is a good thing and that teens are letting companies know what they want. On the other hand, many believe all this advertising to teens has a negative impact on them. Ads show models with “perfect” bodies. “Every year, the average adolescent sees over 5,000 advertisements mentioning attractiveness” (Haugen). Some feel this leads to teens having low self-esteem, while others argue that it does not have an effect. These people believe teens have the power and control in the advertising world.