Why Businesses Need Creativity to Be Successful

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Recommended: Creativity importance in business

Topic 2: Businesses need to invest in creative thinking if they want to be successful.

The globalization process which is increasing throughout the last decades is a clear example of the exponential improvement in interdependence among nations. By means of this process the number is companies being opened has increased, while some of the existing became international. Due to this wide number and because of some of them are focusing on the same target audience, these companieshas had to invest in different strategies and differential to excel on each other. One of these strategies which is overlooked most of time is creativity. This essay discusses why companies should invest in creative thinking in order to be successful.

As the first reason, creativity is a feature that boosts companies market competitiveness. Among the main objectives of a company, the leadership within the market that it covers is one of the most craved purposes. Related to this, creative thinking can be responsible for propelling the company ahead to the others. Patel (cited in Business News Dialy 2013) aff...

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