The observation made in this project is to show how social media is a virtual community and it allows people to express themselves however they want, social standing in the community, and how people are always connected through social media. Many outlets for social media exists today. There is Facebook, Twitter, Instagram, and Snapchat just to name a few. The two that are studied in this project are Instagram
3. HO= There is no statistically significant correlation between awareness of the products and services and their availability and consideration for purchase. HA= There is a statistically significant correlation between awareness of the products and services and their availability consideration for purchase. 4. HO = The influence of Facebook ads on the purchase intention does
The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. One of the key components of Social media marketing is social media optimization (SMO). Like search engine optimization, SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: adding social media links to content, such as RSS feeds and sharing buttons -- or promoting activity through social media by updating statuses or tweets, or blog posts.  Thus in today’s digital age social media marketing is the new way of reaching out to the new customers in order to create brand awareness and a brand recall to the existing customers too.
7.2 Research Findings and insights This study presented that success dimension of a WPS from US perspective can be viewed from three focal user’s behaviors. Acquiring information from a personalized Website involves the transfer of required information of interest from Web pages via server to a user. Information of interest may relate to what users expect to find from a personalized Website. For instance, products and prices from commercial personalization, recommendation of friends and potential networking in social networking and dating services, fully control of Web pages including the contents, themes and news in architectural personalization. Giving information refers to the transfer of information from user to the personalized services both explicit and implicit approaches, for providing personalized features.
Social media and social media marketing are often used interchangeably. Social media marketing is a process of gaining online traffic through social media sites and social media networks are vehicles to get your message out. Various different social media management tools/ resources are used to promote brand/services online for the businesses of all sizes. The term “social media” refers to online tools for sharing and discussing information. These tools include blogs, microblogs like Twitter, wikis, and social networks such as Facebook and allow users to create and share content – including text, graphics, podcasting, pictures and video etc.
Full definition: Therefore Social Media stands for communication tools that facilitate people to interact with each other by sharing and also consuming information. Common Social Media Features There are lot of common social media features and this is a list of some of them. If you are not sure whether a particular
Taylor Abramson Social Media Platforms Social media is the technology that connects people—whether it’s to share content or just to chat. Social media marketing is the way organizations use technology to build relationships, drive repeat business, and attract new customers through friends sharing with friends. A company uses social networks to allow the public to make their opinion and ideas heard. This way each participant contributes to the success of the marketing department, as information is spread and readily available for anyone to view. For this interaction to take place, social media use must be considered in any business plan, appropriate online platforms must be chosen, and the functions of these platforms must be utilized efficiently.
According to Richter & Koch(2007) Social media are online applications, platforms and media which aim to facilitate interactions, collaborations and the sharing of content. According to Kim and Ko (2010), social media can have a dramatic impact on a brand's reputation. The different between social media and traditional marketing is Traditional marketing involves creating a one-way message, crafted by the marketer. Social media a shaving a two-way conversation with your constituents. Engagement is the key to social media.
This can have impact on peoples’ behavior in terms of communication and purchasing. Most of the studies revealed that people used social media information as the guideline for their future purchase. Marketers
Using social media as platform and tools to collect data become important in my research allowing to access like pages 24/7. This research interested me to investigate the influence of different social media on decision making. Also, the difference in characteristics according to consumers, the cultural and nationalities that interest to understand the influence of consumer behaviour and the variables behind it.