What Are The Strengths And Weaknesses Of The WWP

SWOT analysis

Strengths – In terms of its strengths, WWP is a fast-growing nonprofit that is able to reach its financial objectives to fund its many programs. This is evidenced by the fact that the WWP reported that it has a “total revenue of $342 million, which is more than the revenue WWP generated 5 years ago at $74 million” (Clolery & Hrywna, 2016, para.13). WWP’S membership numbers continue to increase, and as of July 2016 WWP has 91,218 alumni and 19,766 family members (Who We Serve, n.d.). The numbers have increased steadily over the past few years and are projected to increase in the years to come. Currently, the WWP has many corporate sponsors, which include the NFL, Amazon, and Bank of America. (Current Corporate Sponsors, n.d.). This shows that the WWP is an organization that helps veterans and is supported by reputable and widely known companies, which demonstrates that the WWP is good at fundraising.

Weaknesses – Currently

This campaign mission must convey the importance of the programs the WWP provides and stress the need for the financial support of the public. WWP over the years has demonstrated that it is successful at raising funds for its organization and programs with an extensive list of corporate sponsors (Current Corporate Sponsors, n.d.). An area that the WWP has not developed is a marketing campaign that targets Americans age 25-40 years old who are the exact same age as veterans the WWP is dedicated to serving. Focusing on this age group similarity in our campaign would allow our target audience to identify with the WWP alumni while at the same time increasing awareness about the WWP. While the monetary donations may not add up to the big donations from corporations, brining public awareness to the organization will allow the organization to expand nationally and have locations in all 50