The Disney Company: Walt Disney And Roy Disney

Walt Disney and Roy Disney started the Disney Brothers Cartoon Studio in 1923, the name of the company evolved over time and is currently referred to as the Walt Disney Company. The company diversified its portfolio from family entertainment to media genres such as radio, music, theatre and online content. Disney prides itself as being the second largest media empire after Comcast, this is based on revenue analysis. It has evolved over the years to diversify into more mature content as compared to its initial focus on family based entertainment such as Mickey Mouse, Donald duck among others. The company’s headquarters are at Burbank, California.
For a Disney film to be popular and successful, some facts must come together to create the blockbuster.

In the animation series Lilo and Stitch we are exposed to various scientific suggestions and ideas that touch on both facts and fiction. Other works that Disney engages in or engaged in like Aladdin, Beauty and the Beast and The Little Mermaid have numerous musical scenes. These scenes are appealing to the audience but throw the rules of physics out of the window. It has been a trend by Disney to create films and sequels that do not adhere to basic rules of physics and nature. Maybe this is what makes it unique and appealing. Other works by Disney may dispute this argument but it would be a toll order to come by

Launching a creation in the opportune moment can make or break the movie. This argument has been discussed and analyzed by numerous authors. Getting the moment right is every production firm’s aim to maximize on revenues. Disney has produced many films, some major successes and others a total failure. A film that suffered from poor moments of release albeit being a good production was The Lone Ranger. The film featuring Jonny Depp and Gore Verbinski was supposed to be a hit. It relied on the premise that the similarities in characters portrayed by Johnny Depp in the Pirates and The Lone Ranger would appeal to the audience. This was not the case. The Pirates moment was over and forgotten therefore leaning on that success was fallacious. Disney knows all too well that the right moment count, but this is a business out there to make money and be successful. This is why some of their major movie flops in the box office may seem influenced by timing among other factors but they still manage to plough in profits. This is discussed in detail by (Sahagian para 1-4)
Conclusion
Walt Disney Company prides itself in producing quality products that are viewed worldwide. Successful Disney films are influenced by many aspects. A good film from the company lures the emotions of its viewers, should be well rated such that it can be enjoyed by a variety of people and should be properly timed. These are the basic characteristics of all the major