Walt Disney Mission Statement Essay

explanatory Essay
1044 words
1044 words

On October 16, 1923 the world was forever changed when Walt Disney founded the entertainment company known today as the Walt Disney Company. At the time known as Walt Disney Studio because Walt along with his brother Roy Disney produced several short cartoon’s titled “Alices Wonderland.” In 1927, Walt teamed up with Universal Pictures creating his first original character Oswald the Lucky Rabbit. Oswald became an instant success for Disney as Walt and Roy earned a respectable weekly salary of $100 for Walt and $65 for Roy. Towards the end of 1927, Disney Studios had ongoing problems with the rights to produce more cartoon with Oswald. This led to the demise of Walt Disney completely leaving his character and Universal Pictures. But, on his …show more content…

In this essay, the author

  • Explains the walt disney company's mission, which is to be one of the world’s leading producers and providers of entertainment and information.
  • Explains that disney has produced some of the most heartfelt and memorable movies that bring such happiness to everyone. disney acquired the rights to lucasfilm (star wars) and marvel.
  • Explains that walt disney opened disneyland "the happiest place on earth" in anaheim, california in 1955. since then, disney has made 6 more resorts across the world.
  • Explains that disney has different competitors depending on whether it is the theme park industry or tv/movies. six flags entertainment, cedar fair, and universal studios are equivalent to disney.
  • Explains that walt disney is a premier company that excels with their quality movies, and wonderful theme parks. their customer service is top-notch.

Mickey surpassing the success of Oswald, completely took his former character off the map and forever changed the film and TV industry. The Walt Disney Company has continued to grow since its humble beginnings, with its imaginative movies and magical theme parks. The Walt Disney Company’s missions statement is “The mission of The Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world” (2015 Disney) .Their missions statement has and continued to be followed today. Disney excels in giving the best customer experience in movies, theme parks, and television …show more content…

Disney will continue to excels with their quality movies, and wonderful theme parks. Their customer service is top of the line, and Walt’s vision is the reason why Disney is the most successful entertainment company. Like Disney said when Disneyland opened in California “ To all who come to this happy place welcome, Disneyland is your land” (Walt Disney 1955). This statement reflects the visions he has casted in his Company, it is not his land its ours to create memories. That is exactly what the Walt Disney Company has done created ever lasting memories to many that will last forever

Get Access