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The walt disney company: the entertainment king
Walt disney company history essay
The walt disney company: the entertainment king
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On October 16, 1923 the world was forever changed when Walt Disney founded the entertainment company known today as the Walt Disney Company. At the time known as Walt Disney Studio because Walt along with his brother Roy Disney produced several short cartoon’s titled “Alices Wonderland.” In 1927, Walt teamed up with Universal Pictures creating his first original character Oswald the Lucky Rabbit. Oswald became an instant success for Disney as Walt and Roy earned a respectable weekly salary of $100 for Walt and $65 for Roy. Towards the end of 1927, Disney Studios had ongoing problems with the rights to produce more cartoon with Oswald. This led to the demise of Walt Disney completely leaving his character and Universal Pictures. But, on his …show more content…
Mickey surpassing the success of Oswald, completely took his former character off the map and forever changed the film and TV industry. The Walt Disney Company has continued to grow since its humble beginnings, with its imaginative movies and magical theme parks. The Walt Disney Company’s missions statement is “The mission of The Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world” (2015 Disney) .Their missions statement has and continued to be followed today. Disney excels in giving the best customer experience in movies, theme parks, and television …show more content…
Disney will continue to excels with their quality movies, and wonderful theme parks. Their customer service is top of the line, and Walt’s vision is the reason why Disney is the most successful entertainment company. Like Disney said when Disneyland opened in California “ To all who come to this happy place welcome, Disneyland is your land” (Walt Disney 1955). This statement reflects the visions he has casted in his Company, it is not his land its ours to create memories. That is exactly what the Walt Disney Company has done created ever lasting memories to many that will last forever
Back in the roaring twenties America was seeing such world-changing phenomenons such as The Great Gatsby, and penicillin, but what took the world by surprise was none other than Walt Disney and his lovable creation, Mickey Mouse. Walt Disney, throughout his entire lifetime and career, always had an idea, a spark, and a way to make things better. Even in the face of tough times, he never failed to keep his optimistic attitude and kind faith in humanity from infecting those around him. A major part of his success was due to the technological innovations that revolutionized the film industry.
One of these ways is having a website with an e-commerce enabled online booking system which enables their consumers to book their time and stay with Disneyworld however and whenever they want to, therefore allowing Disney to get their revenue in more ways and in turn allowing them to grow and develop. Another way that Walt Disney World has embraced technology is with their recent addition of what they call 'Magic Bands '. Guests are able to use these magic bands for many things these include; Unlocking the door of their Disney Resort hotel room, enter theme and water parks, check in at Fastpass+ entrances and much more. The Magic Bands have allowed the guests stay with Disneyworld to become much more effortless, which will make it more likely for them to come back.
The Walt Disney Company is a highly diversified media and entertainment company that has been growing by leaps and bounds since its inception in the late 1920’s. In the past few decades, The Walt Disney Company has expanded into numerous markets and diversified its business greatly. The company states that their corporate strategy is targeted at creating high-quality family content, exploiting technological innovations to make entertainment experiences more memorable, and expanding internationally. Upon studying the happenings of the company throughout the years, it is easy to see that the company is executing this strategy well through numerous strategic moves in the industry.
The Walt Disney Company is a multi-billion dollar enterprise that controls and maintains vast interests in various multimedia companies in the United States and around the world. What started as a simple love for children’s entertainment of a sample cartoonist soon became a revolutionary icon in the world of entertainment and business.
Ever since Mickey Mouse was created in 1928, Disney has been at the forefront of the cartoon world. Every youngster has a favorite Disney character or movie. Over the years they have created some of the best movies of all time. However, Walt Disney hasn’t always been successful. He survived bankruptcy in 1922 and had to rethink how he was going to approach his life. I think it is safe to say the approach he took was the right one. One of his first productions was an animated short film Alice’s Wonderland, which turned into what we know as Alice in Wonderland. Mr. Disney’s first attempt at a feature-length animated film debuted in 1937 after three years of production. His masterpiece of Snow White and the Seven Dwarfs is one of his most awarded movies. Following World War II Disney Production was in a substantial amount of debt. They needed to come out with a new movie that would win over the public of America. They came out with just the right movie, Cinderella, in 1950. This was their biggest hit since Snow White and the Seven Dwarfs some 15 years ago. Because of Cinderella Disney Productions stayed in business and could go on to produce many more heartwarming movies.
Together with his brother Roy, and Iwerks, he opened Walter Elias Disney Comrade ’s Studio apartment .They entered into a distribution muckle with New York distributor Margaret Winkler for Walt's 'Alice Clowning ', an animated shorts based upon ‘Alice's Wonderland’. They invented a part , Oswald the Lucky Rabbit for which they contracted the shorts at $1,500 each. In 1925, he recruited ink and-rouge artist Lillian Bound, little knowing then that the two would become lifelong collaborator . He even created his own amusement park called Disneyland which opened on June 17th 1955. This amusement park has been running strong ever since and shows no sign of it's going
In reviewing the vast corporation of the Walt Disney Company and all that it has to offer, one profound statement made by Walt Disney himself comes to the forefront, “I only hope that we don’t lose sight of one thing – that it was all started by a mouse” (Walt, n.d.). This statement suggests that the company has a strong focus to continually guide them in the way of the original idea of the company. Even as it watches the changes taking place in society and adapts to the new technologies and innovations, the Walt Disney Company has been able to implement diverse strategies for its growth and prosperity.
...cartoons. Roy, Walt’s older brother and Walt moved to Los Angeles to set up the Disney Brothers Cartoon Studio. Here they made the "Alice Comedies" and "Oswald the Lucky Rabbit." In 1926 Walt changed his cartoon studio name from Disney Bros. to what we now know it as today, Walt Disney Studios. ( www. JustDisney.com NP) Things took off in November of 1928 when Mickey and Minnie Mouse made their debut in "Steamboat Willie." This movie is what made Mickey, Minnie and Walt Disney famous. Early on, Walt Disney was working so hard he was having some trouble sleeping, so he took some sleeping pills to help him sleep. His wife, Lilly was unable to wake him up one morning and she called the doctor who prescribed a long trip for rest and relaxation. (Ford NP) After Walt came back home well rested, he went right back to work. He began to work on the first Disney movie! Walt wanted each of the dwarfs in “Snow White and the Seven Dwarfs” to be a distinct individual. The solution was to create names for them that would reflect their personalities. (Miller NP) "Snow White," which took three years to make, was released in 1937. This was the beginning to what we all know today as Disney movies.
One of the key factors of the successful diversification is the very strong branding of the name Disney. That the name was famous after the success in the early years made it among other things possible to go into the theme park industry. Evaluated isolated, the theme parks was a success. But when also accounting for the synergies created, the decision to go into this industry was a huge success. It has created a spiral of synergies, where the characters in the movies get more popular due to the parks, as well as the fact that when people are visiting the parks they get stimulated to buy the merchandise. This is just one example of the synergies that exist in Disney. When Michael Eisner took over control in Disney, he kept focusing on same corporate values as earlier, which are quality, creativity, entrepreneurialism and teamwork. These values have been preserved despite of the size of Disney, and are an important factor in sustaining and building the Disney brand.
The Walt Disney Company started as a small entertainment company in 1923 (Disney.com, 2011). Since that time the company has used various strategies enabling them to grow into a global entertainment company.
The entertainment industry holds the immense potential for growth and development. The industry is constantly evolving and Walt Disney emerge as a global leader and recognized as the world’s second largest media conglomerate in the terms of revenue after Comcast. The Walt Disney Company is a multinational entertainment conglomerate headquartered at California, United States. The company integrated its products into five target segments are as follows: (1) Media Networks (2) Parks and Resorts (3) Walt Disney Studios (4) Disney Consumer Products (5) Disney Interactive. The company has strong diversified product portfolios and generate high returns and revenues from all the target segments but the media networks contributes
The Walt Disney Company is the largest entertainment company in the world in terms of revenue. It was founded on October 16, 1923 by Walt Disney and his brother, Roy O. Disney. They started the company, The Disney Brothers Cartoon Studio, where they became the leader in the American animation industry and later working in live action film production, television and their world famous theme parks. Through different acquisitions, they have diversified and now do business in theater, radio, publishing, online media, music and own several television channels (Disney History Institute).
The Walt Disney Company, or more commonly known as Disney, is an American corporation headquartered in the Walt Disney Studios, Burbank, California. Disney (DIS) is the largest operator of theme parks and resorts and largest media conglomerate, reported total revenue of $11.58 billion, a 4% raise from the previous year in its third-quarter results. Most of its revenue is generated from the media network segment and the park and resort segment. Disney's strategies mainly focus on generating the best creative content possible along with innovation and utilizing the latest technology. (Seekingalpha.com, 2014)
The company that I choose to explore is The Walt Disney Company. Walt Disney started the Disney Brothers studio in 1926, after years of working as a cartoonist. I selected this company due to the fact I am a fan of their products and services. Disney produced some of my favorite films like Aladdin, Hook and The Lion King. After I visited their website, I discovered that Disney owns multiple media outlets, in such areas as film, Internet, music, broadcasting, publishing and recreation. According to Disney’s “The mission of The Walt Disney Company is to be the one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, service and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world”. The Disney brand is doing exactly what their mission states.
His early struggles and determination created the path for him to build the Disney empire and legacy to live on long after his death. Disney’s dreams, visions, and aspirations went well beyond the animation on a roll of film. Those dreams would one day become a reality that lives beyond his death for millions of people every day that enjoy his movies, books, characters, soundtracks and theme parks. Disney made a place that people could escape to from their everyday realities by bringing his dreams to life as well as