AllTogetherNow destroy televisions for Virgin Iv'e been a semi-professional musician for over a decade now, but have yet to trash a hotel room, snort drugs from a strippers behind or destroy a television in a fit of adrenaline fuelled madness. So basically, the movies lied to me. Of course, even those amongst us who've never dreamed of picking up a musical instrument have probably wondered what it would be like to go all rock and roll on an old CRT television because not only does it seem like an incredibly cathartic exercise, it just looks so damn cool! And there's nothing worth watching these days that you can't get online anyway. So the new “Rebellion in your Pocket” campaign by AllTogetherNow for Virgin Money really hit a nerve with me, because it largely consists of TV's being destroyed in spectacular fashion. AllTogetherNow's campaign shows TVs being flung 100m distance from an 8m catapult The digital and social campaign promotes Virgin Money’s “Sex Pistols” credit card, which seeks to stir nostalgia and awaken the inner rebel in punk rock fans of all ages across the UK. The campaign is based around a thrilling online video (below), which shows real footage of vintage TVs being flung across a 100m distance from an 8m …show more content…
We wanted to give people the opportunity to create a rare moment of retro excess, and then share it with as many people as possible.” Conor McNicholas added: “The campaign embodies what the Sex Pistols credit card stands for – fun, pocket rebellion and that banks don’t have to be boring. It’s a powerful, inclusive way of bringing to life the ‘There’s money, and there’s Virgin Money’ brand strategy, and a great example of AllTogetherNow’s ‘smarter content’ approach in action: bringing together elements of digital, social, experiential and video production, shrewdly distributed to the right
The Penny is a wonderful coin. It might only be worth one cent but that one cent can help people in all sought's of situations. The penny should kept in circulation. There are many people that use the penny still in today’s society.
The Dollar Shave Club used modern technology and humor in the shape of a video commercial to reach their target audience. It is effective because Michael Dubin, the CEO of the company, and the commercial star, implemented just enough humor in the message that you are most likely to remember what it was about, therefore creating sales for the company.
Thomas Frank’s book entitled The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism takes a poignant look at the advertising world of the 1950’s and 1960’s, exploring how advertising played a role in shaping the next generation of consumers. Frank points out that he believes many misunderstand how important the key industries of fashion and advertising were to the shaping of our consumer culture, especially in getting Americans to rethink who they were. The industry of advertising was not conforming to the upcoming generation, instead the new consumer generation was conforming to the ideals of the advertising industry. Frank believes that the advertising and fashion industries were changing, but not to conform to the new generation, instead to shape a new generation of consumers.
Today’s commercials cloud the viewers’ brains with meaningless ritzy camera angles and beautiful models to divert viewers from the true meaning of the commercials. The advertisers just want consumers to spend all of their hard-earned money on their brand of products. The “Pepsi” and “Heineken” commercials are perfect examples of what Dave Barry is trying to point out in his essay, “Red, White and Beer.” He emphasizes that commercial advertisements need to make viewers think that by choosing their brands of products, viewers are helping out American society. As Rita Dove’s essay “Loose Ends” argues, people prefer this fantasy of television to the reality of their own lives. Because viewers prefer fantasy to reality, they become fixated on the fantasy, and according to Marie Winn in “Television Addiction,” this can ultimately lead to a serious addiction to television. But, one must admit that the clever tactics of the commercial advertisers are beyond compare. Who would have thought the half naked-blondes holding soda cans and American men refusing commitment would have caught viewers’ attention?
Millions of Americans work full-time, day in and day out, making near and sometimes just minimum wage. In 1998, Barbara Ehrenreich decided to join them in part by the welfare claim, which promises that any job equals a better life. Barbara wondered how anyone can survive, let alone prosper, on $6-$7 an hour. Barbara moved from Florida to Maine to Minnesota, working in the cheapest lodgings available and accepting work as a waitress, hotel maid, house cleaner, nursing home aide, and Wal-Mart salesperson. She soon realizes that even the lowliest occupations require exhausting mental and physical efforts and in most cases more than one job was needed to make ends meet. Nickel and Dimed reveals low-wage America in all of its glory, consisting of
Advertising (marketing) in America is long past its zenith. There may have been a time when people actually paid attention to all of the flash, the glitz, and the hype, but most consumers (especially those in Generation X) are savvy and somewhat skeptical. The public is less impressed and views these types of marketing attempts as desperate, and even pathetic. Marlboro Friday (977) may stand out as a monumental day in the minds of advertisers, but there is another moment that stands out in the minds of consumers; the night a woman disrobed during half-time show at the Super Bowl. It was as if time stood still as a nation witnessed advertising shorn of its pretense. This one event exposed the true state of marketing in America. It seems every attempt to hoodwink and capture the attention of the population has already been tried; there is nowhere new to go. Stooping to nudity to try and capture the attention of the public confirms what the consumer already knows; it doesn’t matter how firms try and “clothe” their products; underneath they are all the same.
The importance of consuming entertainment with value, and knowing the dangers of consuming entertainment without, is important in a society where passive entertainment is in such abundance. For, as today’s society moves forward, we must steer clear of Ray Bradbury’s dystopian future. Though it may be tempting to fill many of your hours with passive entertainment, you’ll it to be more rewarding to take up something of value, something that challenges you, something that makes you
When it comes to the topic of legalizing prostitution, some of us will readily agree that it is the oldest profession that involves money rather than the historic hunter and gather. Where this agreement usually ends, however, is on the question of the safety of the man or woman selling their body for financial gain. Though I concede that prostitution can be dangerous, I still insist that legalizing prostitution would not only benefit the men and women involved, it would also be a financial gain to the government.
Before analyzing the history of Rock n’ Roll television, the history of how watching television came to become a popular must come into question. To summarize briefly, the invention of television was in development since the 1870s, however the first demonstration of live transmitted images in motion was in 1925 lead by Scottish inventor John Logie Baird (Radio Shows Far Away Objects in Motion). The image was of Baird’s business partner Oliver Hutchinson (Television), showing a mere five frames per second, it was an impressive sight for the time. With perfection of the invention, electronic televisions had been developed by Vladimir Kosma Zworykin with the help of the RCA radio...
Gambling involves taking a risk. It’s something that gets our adrenaline pumping. Believe it or not, money is one of the major things that makes the world go round and some of those believe that money does indeed buy happiness in our lives. We all have heard the stories of those who have won thousands to even millions of dollars just by gambling and we instantly think that could be us. If some random person can be that one in a million, surely I can be too, right? Even though gambling is a fun thing to do, it is important to be aware of the kinds of gamblers that exist in today’s society and realize that gambling should be played in moderation. For instance, some variations of players include: The Social Gambler, The Professional Gambler, and
As money can be really important, alongside to food to eat, a house to live in, and places to go from here to there, but for all of those things, you need money. So that’s when “money can buy happiness” expression comes in because many people think that since money can buy everything they want in life, then it can easily buy happiness. My parents lived a decent life style, they had the amount of an average person in Amman Jordan. Meaning that we weren 't filthy rich, but we also weren 't poor either. The amount of money we had was enough to make us happy. We didn’t struggle with anything like food or other necessities we needed. My parents always say that "it’s better than nothing" because looking at others who don’t have much money makes me
Poverty is in our own backyard. Poverty isn’t turning around a globe and looking toward third world countries for an example. Poverty is everywhere. Poverty is the children down the street who go to bed hungry each night filled only with emptiness. Poverty is my neighbor who had her heat shut off this past winter. However I believe that poverty is preventable.
Legalized Prostitution: A Compromise Between Amnesty International and Task Force on Human Trafficking and Prostitution
Saving money brings security for any future expenses. The earlier in life an individual begins to save, the better they will be set financially in the years to come. There are several reasons why it is important to save money. A few of these reasons are for emergencies, retirement, and simply for luxury spending. Having money will benefit each of these examples.
A cashless society will further improve the globalisation that characterise our present time. The computerised systems can be used to decrease the quantity of paper trail therefore substituting paper cash with cashless credits or electronic money transfers. However, in a cashless economy, this will change with certain crimes almost eradicated. It will also be faster to generate electronic payments than cash as Near Field Communications (NFC) chips make their way into more payments cards and mobile handsets as well providing protection not applicable to purchases made using cash. This technology is simple with low power wireless link evolved from radio-frequency identification (RFID) tech that can transfer small amounts of data between two devices identifying us and our bank account to a computer. Another benefit of drawing nearer to a cashless society is that other companies are providing pioneering cash-free solutions to the payment related problems we come across. For example, WisePay, a provider of e-payments services, is deploying technologies that ensure parents no longer have to worry about sending their children to school with cash to pay for meals, excursions and other fees that will eliminate the likelihood of being caught short for cash or children misplacing money. The Government also has valuable explanations why they may deem to turn away from cash. Due the main factor of printing and distributing cash, not to mention ensuring the economy is free from forgeries which are all costly endeavours estimating that the cost to society of using cash is between 0.5 and 1.5% of GDP annually. In addition, there are many technological innovations that propose there is a real enthusiasm for an alternative to cash with the upsurge...