VFR Travel Case Study

897 Words2 Pages

Visiting Friends and Relatives tourism is mainly discussed and linked to one of the major motivations of travel- pleasure and business. Tourists who are usually involved this form of tourism regard themselves as ‘pleasure’ or ‘vacation tourists’ (Griffin, 2014). The concept of VFR travel is sometimes referred to as ‘ethnic tourism (Jackson, 1990; Morrison et al., 2000; Feng and Page, 2002; Hu and Morrison, 2002; Butler, 2003, Poet et al., 2004; Barnett et al., 2010). Since VFR travellers involved in different activities when they visit their original place of stay, a feeling of nostalgia can lead them to travel and connect with the part and for this reason why VFR travel is linked to ethnic tourism. It is crucial to understand the VFR travel …show more content…

VFR travel is segmented into distinct subgroups based on activities the participants engage in while on vacation (Moscardo et al., 2000). Moscardo et al., (2000) proposed an initial typology of VFR travel in studying the relationship between the differentiating factors and VFR travel behavior patterns. The model identified five factors for differentiating the VFR market: (a) sector (the distinction between VFR as a travel activity and as a trip type or motive), (b) scope (the distinction between domestic and international VFR travel), (c) effort (short-haul versus long-haul VFR trips), (d) accommodation used (staying with friends and relatives versus staying in commercial accommodation), and (e) focus of visit (VFs, VRs, or VFVRs). In the current study, the researcher hopes to prove the relationship between activity and motive (Moscardo et al., 2000; Pennington-Gray, …show more content…

They argue that when one is visiting relatives is based on younger children grandparents or between older people and on the other hand, visiting friends is linked to people under the age of 25 even though they participate in similar activities (Lockyer and Ryan, 2007). However, this distinction is problematic since it does not mention if middle aged people do not participate in VFR travel. Therefore, this research report will cover this gap by evaluating the age of Zimbabweans travelling between South Africa and Zimbabwe for visiting friends and relatives’ purposes. It is significant to note that international students have a huge influence in attracting VFR travel thus contributing to the development of regional tourism (Bischoff and Koenig-Lewis, 2007; Lui and Ryan, 2011). The concept of VFR travel is divided into two groups namely primary and secondary (Poel et al., 2004).Primary activities of VFR travellers include socializing, dining at home and entertainment; secondary activities include dining out, recreation, shopping, sightseeing, and urban entertainment (Poel et al., 2004). This study will try to differentiate between primary and secondary activities of Zimbabweans travelling between Zimbabwe and South Africa for visiting friends and relatives’ purposes and this will improve the recognition of VFR travel in the Sub Saharan

Open Document