Adventure Tourism Essay

This essay is the respond to the Local Council Member who has wrong idea about a common archetype of adventure tourist. This misconception based on ignorance of current tourism industry, could potentially be a dangerous for local economy and development. The local authority must be well informed about present conditions with the tourism market, before they will make a far reaching decisions about the development direction in this industry. Currently, there are many organisations whose monitoring an international tourism business and this knowledge supposed to be good use for our common good.

Adventure Tourism is a part of the tourism industry. It is a kind of leisure activity for a specific group of customers with clarified expectations.

He write “Adventure Tourists – that’s those young people who come with back packs, take selfies all over the place, and talk loudly about how ‘awesome’ they are in the bar, isn’t it? “. (Local Council Member: 1). Author of this reasoning show unknowingness of a basic idea of who is the Adventure Tourist. Research conducted in 2014 by The Adventure Tourism Trade Association, demonstrate that global average age of Adventure Tourism customer is 48. (ATTA, Industry Snapshot) This information prove that not only young people are adventure tourist, furthermore they are the minority. Next words of Local Council Member who suggest that this kind of tourist don’t have a jobs, are again the falsehood. According to ATTA, the average global trip price per day is 477 US Dollars, this statistic indicates that customers of this niche of tourism definitely have a financial resources to pay for their active holidays. There is no research about employment of average adventure tourist, but it can be assumed that most of them earn their money at some kind of work. Local Council Member said that in his opinion this part of industry not bringing much money in. As stated in UNWTOs “Global Report on Adventure Tourism” in comparison, on a global level, non-adventure tourists spend about 500 US Dollars per person per holiday, this is about 40% less than the amount spent by adventure tourists. What is more in mass tourism, approximately four-fifths of the revenue from a trip goes to airlines, hotels and other international companies. In contrast, in adventure tourism, quarter of the revenue goes to local communities. This means that this niche brings more money than ordinary kind of tourism and is more beneficial to local