Understanding Survey Research

576 Words2 Pages

Perhaps the way to define what survey research is, is best done by understanding what is it not. Survey research is not design although some have argued that it contains aspects very similar to design. Some scholars have even called it art rather than a science. I tend to agree with them because the management of the various component of survey research is crucial to it yielding valid data. To this end, Trochim and Donnelly (2008) note that one of the means researchers utilize to collect data is via survey research. Considered to be premier in applied social research, survey research is critical in this field of psychology because it information regarding research questions are collected from the first hand source. Thus, social scientists tend to embrace survey research because it enables them to gather and analyze data concerning relevant topics/issues as it relates to applied science (Meltzoff, 1998; Trochim and Donnelly, 2008). Additionally, the flexibility of survey research coupled with it broad methods for collecting data make it both researcher and participant friendly....

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