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What are the 3 types of research methods
What is research
Types of research methodology
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Research is done everyday. Research is used in the many different situations managers encounter everyday. Research is part of the problem-solving manager do to make decisions. Research is defined as “the process of finding solutions to problem after thorough study and analysis of the situational factor” (Sekaran, p3, 2003). Managers use research for daily operational problem as well as bigger problems that can require hired research consultants. Managers who use research are able to communicate with the hired consultants because they understand the process of inquiry, investigation, examination, and explanation. Managers are also, capable of understanding the difference in good and bad studies, and can apply the research done to solve their problems (Sekaran, 2003).
There are two types of research. Both have many similarities in the scientific process of the research; however the end results differ in their use. Both types of research can be business research. “Business research is described as a systematic and organized effort to investigate a specific problem encountered in the work-setting that needs a solution” (Sekaran, p5, 2003). The first type of research is formal research. Formal research is often referred to as basic research. Basic research is research done on commonly occurring problems that different organizations may face. This research finds a solution to these common problems in order for organizations to use it later. Research development departments and professors are two researchers who use formal research in order to study specific interests focusing on developing solutions for different organizations who might encounter the same problems (Sekaran, 2003). Managers use the second type of resea...
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...cial performance in B2B companies.
Bloemer, J. M., Kasper, H. D. P., (1995). The complex relationship between consumer satisfaction and brand loyalty. Journal of Economic Psychology, 16, 2, 311-329.
Sivadas, E., Baker-Prewitt. (2000). An examaination of the relationship between service quality, customer satisfaction and store loyalty within the retail department store. International Journal of Retail and Distribution Management, 28, 2, 73-82.
Cronin, J. J., Brady, M. K., Thomas, G., Huit, M. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intention in service environments. Journal of Retailing, 76, 2, 193-218.
Mittal, B., Lassar, W.M. (1998). Why do customer’s switch? The dynamics of satisfaction verses loyalty. Journal of Serivce Marketing, 12, 3, 177-194.
Uncles, M. D., Dowling, G. R., Hammond
Mise, J. K., Nair, C., Odera, O., & Ogutu, M. (2013). Determinants of Brand Loyalty and Product Quality of Soft Drink Consumers. Asian Journal of Business and Management , 1 (1), 8-13.
High levels of customer satisfaction will not guarantee future sales, but are more likely to result in repeat future sales than indifferent or poor customer service. Moreover, satisfied customers are more likely to try out other products/services in the firm’s range, or recommend it to friends and family. Build on customer loyalty Customer loyalty is valued highly by most businesses and can be
According to Business Studies ‘’Customer service is one of the most important ingredients of the marketing mix for products and services. High quality customer service helps to create customer loyalty. Customers today are not only interested in the product they are being offered but all the additional elements of service that they receive from the greeting they receive when they enter a retail outlet, to the refund and help that they receive when they have a complaint about a faulty product that they have paid for’’ (Business Studies, n.d).
Therefore, examining company’s capacity and being the leader in the retail industry, it is evident that the company has embraced a quality culture. The quality culture has enabled the company to remain profitable. The high customer relations have allowed the company to constantly provide and improve its product and service quality. This means that the company’s priority is quality for the products and services they offer to its clients. The quality culture has enabled the company to be successful in the retail industry with excellent customer satisfaction ratings (Pahl et al, 2007).
This argument is supported by Solomon (1992) with him discovering that purchase decision that is based on loyalty might become a habit which leads to brand equity. On the other hand, Aaker (1991) described brand loyalty as consumer’s mentality toward a brand that drives them to consistently purchase the same brand. As per Yoo (2000), brand loyalty has the ability to affect consumer choice to buy a same product or brand and cease to switch to other brands. Subsequently, Yoo (2000) reasoned out that brand loyalty is the root for brand’s value. Aaker (1991) additionally contended that brand loyalty is a fundamental component used to assess brand’s value due to the fact that brand loyalty can increase profitability. The consumers who are loyal to a brand will not assess the brand, instead they simply purchase it unquestionably based on their experiences with the brand (Sidek, Yee, and yahyah, 2008). The loyal customers bring advantages to a firm by cutting down costs, encouraging easier strategies implementation, providing time for responding to competitions, creating a barrier to entry, increasing sales volume, protecting firm against detrimental pricing and to retain rather than seek for customers (Aaker 1991; Rundle and Bennet, 2001). Loyal customers are also less incline to change to another brand simply because of pricing factor and they purchase more frequently compared to their non-loyal counterparts (Bowen and Shoemaker,
Zeithaml, Valarie A, Berry, Leonard L, & Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of Marketing, 60(2), 31. Retrieved April 1, 2011, from ABI/INFORM Global. (Document ID: 9401886).
Consumers with brand loyalty are indifferent with too many choices in shopping as they tend to ignore other brands and chooses product from their preferred brand.
Williams, P. & Naumann, E. 2011, "Customer satisfaction and business performance: a firm-level analysis", The Journal of Services Marketing, vol. 25, no. 1, pp. 20-32.
The current infrastructure of Air Force Reserve (AFR) medical unit offers various problems and possible solutions for research and study as we continue into the 21st century. However, research methodologies and the availability of information offers opportunities into understanding and gaining knowledge pertaining to leadership, management and the culture as it pertains to the organization. This paper will delve into the qualitative aspect of research methodology and the methods of literature reviews and surveys as tools for gather information, knowledge, cause and effect of hypotheses as they relate to leadership and organizational culture. A discussion of general limitations and research methodology for the final research paper help to prepare for the presentation of solutions to leadership help to comprehend and support the research.
Research is systematic way to find out facts and knowledge as Kothari (2006) has analyzed that research is the pursuit of truth with the help of study, observation, comparison and experiment; the search for knowledge through objective and systematic method of finding solutions to a problem. However there are two types of researches one is by Purpose and other is by method. The type by purpose falls into three categorize such as Basic, Applied and Action Research.
Saunders, M. and Lewis, P. Thornhill, A. 2003. Research Methods for Business Students. 3rd ed. Harlow. Pearson Education Ltd.
The Importance and Appropriateness of Utilizing Different Methodologies for Research. Introduction The process of research entails the logical as well as systematic search for useful data and information with regard to a specific topic (Jha, 2008). It is also comprised of the investigation of the best, most cost effective and appropriate solutions to both social and scientific issues, following an objective and logical analysis. Jha (2008) defines research as the search for knowledge and the discovery of the truth.
we would be tempted to believe that is a simple, linear relation between satisfaction and loyalty. According the research of (Jones & Sasser Jr., 1995) , relation satisfaction and loyalty is different according to time and circumstances. Unless they are totally satisfied, there is always a chance you will see your customers be lured away (Jones & Sasser Jr., 1995).
Research which is also known as the search for knowledge is an art of scientific search for specific information. According to Clifford Woody, the research includes defining and redefining problems, formulating hypothesis and suggested solutions, collecting, organising and evaluating data, making deductions and reaching conclusion and further testing whether the conclusion will fit into formulating hypothesis. Research Methodology is a scientific and systematic way of finding solution to a problem. In this research, researcher has studied various steps for research like problem along with the logic behind them. For this study, researcher must know various research techniques like mean, mode,
Lawfer, M., R. (2004). Why customer come back: how to create lasting customer loyalty. United State of America: Career Press.