In this chapter, discussion on what is research, research design, population, sampling strategy, sampling methods, sample size will be made. Moreover, great of emphasis will be given to data collection instruments, pilot study and data analysis. At the end a small conclusion will be stated.
3.1.1 Research
Research is a systematic inquiry that investigates hypotheses, propose new interpretations of data or texts, and poses new queries for future research to explore. It is also a systematic inquiry to define, analyse, forecast and manage the observed phenomenon. Research contains inductive and reasonable methods Babbie (1998). Inductive methods analyze the observed phenomenon and identify the overall principles, format, or processes underlying the phenomenon observed; deductive methods verify the hypothesized principles through observations. The purposes are different: one is to expand explanations, and the other is to experiment the validity of the explanations.
Marketing research can be in terms of primary and secondary research .So, primary research is also known as fields research that is it is the collection of new fresh information and data and it can be carried out through the help of questionnaires, interviews, surveys with individuals or groups of people. In fact, at this stage primary research will be used in order, to know about the views of people on internet transactional banking.
Whereas secondary research is also known as desk research and it is the collection of data that has already been collected by others and thus these information can be useful for the analysis of a wide range of marketing and consumer research. One person or entity’s primary data become another person or entity’s secondary data. For exam...
... middle of paper ...
...qual Model. To some extent a few respondents refuse to participate in the interviews because most of them were in a hurry and some were busy.
3.10 Conclusion
In this chapter, the objectives set for this survey was analyzed in more details to gather data more effectively and efficiently. Emphasis has been given to the research design and have shown its importance. Moreover, large of emphasis has been given to sampling Methods, data collection which states why questionnaire has been used and through the pilot study it has stated clearly who was the one who questionnaire has been distributed first and what respond have been receive from the respondent. The techniques as described in this chapter have been of great importance in achieving the objectives of the study. The next chapter deals with the results discussion and interpretation of findings.
...t embrace change as the world around them continues to change at different speeds. It will be necessary for the company to utilize both primary and secondary research and various research methods to gain an overall analysis of the target market. They will need market research to aid in the decision making that will drive their business to the next level with the intent of maximizing the company’s returns.
The quantitative method of research in a study involves the use of queries, and the possibilities for reply have been prearranged (book). This method of research has the need for the use of a huge pool of respondents. The scope in this method of research has a necessity to be hypothetically impartial, in facts and be effective numerically. A random selection method, referred to as sampling, is used due to the huge amount of participants needed. Prior to the beginning of the study, a numerical method is used to govern the number of participants to allow the finding to be withi...
When conducting research, when is it conducive to use primary research over secondary research and vice versa? Both research techniques are viable and beneficial. They each have purpose and can be used as a marketing research template when conducting research. Both techniques are equipped with tools that can be used to guide a researcher through the research process. If these tools are properly adhered to, the research process can be seamless and quite effective. Moreover, market research can assist a researcher in making accurate decisions and improve the chance of success. This paper will explain the difference among research tools used in primary and secondary research. It will also depict the differences in primary and secondary research when using qualitative and quantitative approaches. Additionally, it will indicate which tools are used for each approach and why.
The majority of firms that have engaged in the marketing concept are also partaking in some marketing research because of the benefits it brings to a company. Large corporations spend millions of dollars on marketing research, while the smaller companies. There are seven steps that are apart of marketing research process. Marketing research is the “planning, collecting and analyzing data that happens to be relevant to any type of marketing decision” (Lamb, 158). The main purpose for marketers to use the marketing research process is to improve the decision making process, and to improve customer service. These steps are to Identify and formulate the problem and or the opportunity present, plan the research design and gather secondary data, specify the sampling process, collect primary data, analyze the data, prepare and present the report, and following up on the research that was just conducted.
This chapter offers the research methodology and approaches used. Additionally, pilot survey and data analysis, collection of data, population, setting, the research process and design, sample and its processes, methods and organization.
Secondary sources of data like internet were used to conduct the exploratory study. Relevant variables were generated and questionnaire was developed to obtain primary data from the sample. 81 respondents were selected based on the convenience of the researcher. Data collected was analysed using statistical tools like frequency charts, pie diagrams etc. Requisite conclusions were arrived at and recommendations put forth.
SURVEY METHOD was used to collect the data as it yields a broader range of information. A questionnaire was given to each respondent and was asked to fill it. Data collected was “primary data” i.e. the first hand response of the respondents. The methodology used for carrying out the survey was personal interviews with the help of administered questionnaire.
-Secondary research examines data gathered for a research need other than the current one that already exists in printed or electronic form. Sources of secondary research information include internal agency or client record, government agencies, trade association's information brokers, marketing and advertising research companies, specialized and general interest books, magazines, and academic journals.
This chapter is describing the research methodology for the study. In this chapter, key elements such as the geographical area of the study conducted, the sample and population of the study design and the instrument that used to collect and analyze data were fully describe. Most of the researcher were detailed the methodology so that they can reached the purpose of the study.
Secondary marketing research or desk research is generally used when a company considering, extending a business into new markets or adding new services or product lines, because it already exist in one form or another.
On the other hand, weaknesses existed. The primary research was the most difficult and frustrating sector, for it was difficult to keep in touch with the potential competitors; hence, a chance to learn more and analyse deeper from the potential competitors was missed. To conclude, the result and analysis of primary and market research which was based on the questionnaire was not convincing enough, and it was the main sector which needed to improve in the future.
Secondary research is marketing research based on previously gathered data. By using secondary research companies can evaluate a strategy, based on records of market research gathered from the company itself and different sources over a period of time.
This paper will outline the importance of marketing research and apply that importance to a communication to the management team at Johnson & Johnson’s Consumer Products group. The discussion with management will include the use of current marketing research tools by the company today and the application of each.
After establishing the research problem and what results are wanted, it will define how it will find the answers. Research is a form of collection and interpretation of information that will form the basis of finding answers to questions. The research uses theories and methods that h...
Research leads to development of knowledge and discoveries of new medical treatments and cures. Research has done huge service to development in agriculture, such as the introduction of drought-resistant crop varieties and high-yield. Projections of the effects of global warming have also been determined through research. Through research findings, psychologists are now able to explain individuals’ behaviors, how people think and act in certain ways. This helps to determine disorders and their impact on the society and the individual person, thus developing appropriate treatments to improve and save the individual’s quality of life. In business field, market research helps companies to make projections and formulate appropriate procedures to ensure survival. Businesses conduct surveys to understand the needs