Many advertisements used today can have similar main ideas, but use details that are opposites. Even with these differences they can have the ability to get similar points across. This is especially true for the two advertisements that I chose. I chose to do a Duracell military advertisement and a Toys ‘R’ Us military advertisement. Both used pathos (emotion) to appeal to consumers. The advertisements included a family consisting of two parents and one young child making the main target audience of both ordinary families, specifically military families with children. The Duracell military advertisement appeals to the viewer's emotion. In the commercial it starts with a military father sitting in his bunk with a little stuffed teddy bear. …show more content…
It appeals greatly to emotions. The commercial starts out with a little boy making a gingerbread house with his father and then decorating a christmas tree which tells the audience it is Christmas time. The mother is not present in the scene. The setting changes to just the father shopping in a store, looking specifically at toys. The scene changes again to an empty auditorium with the little boy speaking into the microphone. The father runs in with a Santa Claus hat in hand. The boy smiles when he sees his father run in. They go and see Santa Claus and end up falling asleep later on the couch. It is very apparent that the father and son are very close. The next morning must be Christmas morning because the little boy is opening presents. One of the presents he receives is a remote control car. It starts to move away and the boy runs after it, leading him to the front door. When he gets to the front door, he is greeted by a surprise. His mother is standing there in her military uniform. They run into each other’s arms with looks of pure joy. A message appears on the screen. It says “May you get exactly what you wish for.” The father joins them and they all embrace in a family hug. Both of these advertisements fill the viewer with emotion. In the beginning and throughout the commercials there is a feeling of sadness and loneliness. In both the children are missing their parents and the adults …show more content…
In the Duracell commercial, the father is the one in the military. The mother stays at home with her daughter and takes care of the house. She struggles to stay strong for her daughter in order to help her daughter keep a positive attitude. In the Toys ‘R’ Us commercial, the mother is the one away in the military, and the father has to stay at home and take care of his son. When thinking of a typical military family, the stereotype is that the father is the one in the military. This is the case in the Duracell commercial, but the Toys ‘R’ Us commercial goes against the stereotype by having the mother away. The appearance of the families in both commercials are very similar. They are both military families, and seem to be middle class. They live in ordinary looking homes and have clothes that are not over the top. The children are wearing clothes that typical kids would wear, and the parents were wearing plain clothes that did not draw attention. They were well kept up and seemed to live healthy lifestyles that would make it easy for many people to relate
Attention: The commercial grabs the viewer’s attention by having a baby as one of the actors. First the viewer might have thought that the man was asking his boss for a day off. In reality, the man was asking his son for a day off.
While posing as a comical relief to life’s monotony, ads actually evoke a subconscious reaction to human interaction, promising something we all desire, love. Through this evoked emotion, the unknown and unpredictable human relationship is replaced by a guaranteed acceptance, by having stuff.
This advertisement features Pathos, because the little boy in the advertisement will probably make people feel guilty, because they spend a lot of money on unnecessary things and waste it, but this child says “Don’t I deserve a happy life?”, and this will probably make people from our society want to spend money to support this cause. This advertisement also features patriotism, because it suggests that purchasing this product will show the love, and support you have towards your country. This company makes people from America want to support this cause. It says in the advertisement,” Help stop child poverty in America”. This advertisement also features Transfer andWeasel Words because it uses positive words, and positive images to suggest that the product being sold is also positive.
Duracell shows individuals there are ways to bring hope to family members who have close relative away on military duty. The commercial uses pathos and ethos to inform the audience about the product, while connecting to different audiences on an emotional level. Personally, I believe Duracell did a great job advocating for their product while connected with the audience. They were able to endorse their product while connecting with their audience in an emotional
The sad background music immediately sets the tone and the speaker’s soft, mild voice only furthers the auditory strategies used throughout this commercial. This advertisement also evokes emotion through visual senses; for example, the images are very realistic and sometimes graphic. The combination of visual and auditory appeals creates an emotional advertisement that is hard to forget about. Sarah McLachlan, the speaker in the advertisement, said herself: “I have to say it was brutal doing those ads…I can’t watch them-it kills me” (Marquina). She is not alone in feeling this way; many viewers find the advertisement to be too heart-wrenching. Even if the commercial overwhelms these viewers, it still is successful in evoking their sympathy and lingering in their
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.
For example, at the end of the commercial, the quote, “Our children and grandchildren will look back at this time… and we need to make sure that they can be proud of us.” (Clinton, H.), tries to create an atmosphere that makes you feel protective and compassionate, since most parents want to give their children the best life they possibly can. Another technique that was used in the commercial was showing the young children’s facial expressions while they were watching Trump discriminate others, and display disturbing behavior while being praised by his supporters. The children in general, convey certain feelings from the reader while watching the commercial. Children are seen as innocent and willing to learn, so when the viewer sees them watching Donald Trump speak as terribly as he does, emotions start to arise. The black screens that contain the phrases “Our children are watching.” and “What example will we set for them?” also sets a concerned tone. That concerned tone makes you question Donald Trump’s words and actions, as well as his qualifications to become the President. The music and somewhat, dark color scheme also create a gloomy atmosphere as well. Hillary uses her slow and comforting music, as well as her soft and soothing voice, to make you relate to her on a motherly level. It makes you feel like you need to choose the best candidate to
I have chosen two advertisements that look different, but are selling the same products. The brands have different perspectives and different audiences. One is a Durango boot advertisement and the other is an advertisement for Ariat’s line. The Durango ad is a picture of two people, a man and a woman, on red rocks like the ones in Arizona and New Mexico. The male figure is in a bent knee, crouched position, wearing sunglasses, a cowboy hat, a brown leather vest, a white tank top and blue jeans with brown boots. The female figure is laying in front of the male figure,
Use of Pathos in an Ad Commercial Images used for advertisements, newspapers, or magazines usually include the significant purposes and ideas. Then, in many cases, they are described by ethos, pathos, and logos, which are used frequently to catch viewers’ attention. Even if the ads do not have concrete strategies and clear opinions, those ads may not be able to persuade the viewers. In other words, the excellent ads could use one of three persuasions. The following advertisement is the good example of embedded pathos in the advertisement.
In “The Farmer’s Children,” Elizabeth Bishop uses different literary techniques to portray her theme. “The Farmer’s Children” tells the story of two young brothers, Cato and Emerson, who have to sleep in the cold in their father’s barn in order to protect the tools inside. These brothers also have to endure parental neglect from their stepmother and father which causes them to freeze to death in the barn. One technique that is used by Bishop is the characterization of the parents. In addition, Bishop uses an allusion, which is a reference to a work of art in another work of art, and symbolism to further show how the characterization of the parents affected the two brothers. In “The Farmer’s Children,” Bishop uses the characterization of the parents of Cato and Emerson, the allusion to “Hansel and Grethel,” and the symbolism of the stepmother’s snowflake quilt to portray the theme of how parental neglect can lead to negative consequences.
consumption of the car but this backs up the point that the Chrysler is a car for a sensible family person because that is the kind of person who would show interest in the economics of the car. Both of the adverts have main points that they want you to focus on as well. soon as you look at them, on the Chrysler advert the first thing they want you to focus on is the name of the car and the price which are
With the extremely wide variety of channels now to choose from it makes it easier for advertisers to be specific about who sees it. For example children’s stations such as ‘Nickelodeon’ are packed with adverts for toys and games as the majority of their audience is under 12. But stations such as ‘The Cookery Channel’ that have an older, mainly female audience use adverts for perfumes, clothes, holidays. It is essential for adverts to be eye-catching and stylish because they are in competition with all the other adverts for similar products. Anything from catchy jingles, to horrific scenes are used in advertising [IMAGE] Hugo Boss Analysis The first advert to be analysed is the Hugo Boss fragrance.
...oes seem to be a sense of surrealism depicted in the film. This is illustrated by the spirits of both Seta and Setsuko, both of whom make several various appearances throughout the movie. We know that the children are both deceased at the beginning of the story, yet we see them throughout the picture—always happy and well-fed with clean faces and all of their original clothing. It appears that they are revisiting their own personal memories of what they lived through before they succumbed to their deaths, and this is how we are told the story—though these memories.
product. Animated characters, catch phrases, and toys are used to lure a child to the product.