Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Super bowl commercial analysis
Super bowl commercial analysis
Super bowl commercial analysis
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Super bowl commercial analysis
The 2016 Toyota Prius Super Bowl commercial was exceptionally effective. It had an engaging storyline, which caught the attention of its viewers. It was apparent as to what exactly the commercial was advertising, due to the fact that the brand of the vehicle was clearly represented through the voicing of the car's company. It sparked a firm connection with its audience, along with the product. The quality of the video was strong. The type of context which was executed added onto the commercials meaning. It was an exceedingly well thought out and effective advertisement. The commercial's storyline was fun and entertaining. It began with four men who had just robbed a bank in the city. They departed from the building with arms filled with bags of money. As a consequence, they were immediately chased after by a group of police officers. They ran towards their car, only to find it getting towed by a tow truck. Panicked and desperate, they decided to steal an …show more content…
One of the very first details the four guys talked about was how spacious the car is. You can clearly observe that the four middle aged, average built men are adequately seated next to each other versus being uncomfortably crammed up against one another. The second concept that was mentioned in the advertisement was the speed, nevertheless how fast the vehicle could move. In the middle of the commercial, while running from the police who have now blocked the Prius from the front, the driver decided to use the backup camera in order to reverse. This was another way for the company to display one of the multiple features their car contains. Towards the end of the commercial, the driver was about to crash into a parked police car. The viewer is able to hear a beeping noise as well as spot a banner displayed on the radio, which says "Brake!" This shows that the vehicle can give off helpful warning signs in dangerous
The 2014 Chevy commercial is filled with pathos. This commercial is about a girl and her dog, Maddie. The commercial starts with Maddie and her owner at the vet’s office. As the commercial goes on we see how Maddie ended up with her owner and the life they had together. The Chevy commercial connects with viewers emotionally by utilizing nostalgia, the constant presence of Maddie in the woman’s life, and the sadness of the impending death of Maddie.
The officers began to search the apartment without a warrant. As the officers continued searching, one of them (Officer Nelson) found some expensive stereo equipment. The officer had a hunch that the equipment was stolen, so he moved the stereos to record the serial numbers. He then called police headquarters and it was confirmed that indeed the stereo equipment had been stolen. The officers then seized the stereo equipment.
This is an example of pathos, the commercial is trying to leave an impact in the audience by using emotions. The commercial then shows a dancer dancing in sync to the music using interesting dance moves that are quite marvelous. By watching him dance there will be different responses depending on the person, some will feel awed and curious while others may feel envy by the talent the dancer demonstrates. The music increases its intensity and the beat makes the audience feel excited. The commercial then states phrases that come off as being quite mysterious, “Machines don’t have emotions, but the rare few can inspire them” (Lexus 00:00:26). The phrase gains curiosity and enthralls people to continue watching. By using this strategy the commercial is effective in having different emotional reactions and catching a wide variety of people’s
In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types
As a car drives by the window, the viewer sees the dog lift his head up and lay it down when he realizes it is not his owner. After this scene, the following words are shown on the commercial, “For some, the waiting never ended. But we can change that.” According to MADD, “In 2015, 10,265 people died in drunk driving crashes… 290,000 were injured in drunk driving crashes.” The next morning the owner walks in through the door and says, “I decided I shouldn’t drive home last night”, this shows how responsible the owner is because he does not want to hurt others if he had drove while drunk. In the background, the viewer hears the lyrics, “I’ll be waiting here for you, when you come home to me…” which supports the fact that the dog has been waiting all night for the owner to come back safe and sound. The next scene in the commercial says, “Make a plan to make it home. Your friends are counting on you.” By having the saying in third person, the commercial is trying to persuade the reader to drink responsibly because there is always someone waiting at home. In the end credits, the viewer sees the famous Budweiser logo with the hashtag friends are waiting. In the bottom of the ad, the Budweiser commercial had the words “Enjoy responsibly” on
The commercial opens with a dry voice trying to sound like a sportscaster while introducing the commercial as a Band of Brands conglomerate, while panning over the Grand Canyon with a Newcastle Brown Ale label suspended in the middle. The commercial pokes fun at itself by talking about how this commercial is the best thing the marketing team can come up with, and that the advertisement
These feelings are conveyed by the reader because the spokesperson is someone like them, who works for the things they have, and is living an honest life. The spokesperson speaks to the audience as if she is a coworker, because she wants the reader to understand that she is like them. The relationship that is shared with the audience is achieved by the friendly tone and atmosphere in the commercial. By making the viewer feel like they can connect with the spokesperson, the commercial was able to spark the interest of the readers. The relationship created with the audience was helpful because now that the reader has a connection to the spokesperson, there is now trust there that will make the audience look fondly on the Ford car. The commercial bonding with the audience has built trust and a feeling of common ground, which will lead to more people considering buying the
According to Robert Scholes, author of On Reading a Video Text, commercials aired on television hold a dynamic power over human beings on a subconscious level. He believes that through the use of specific tools, commercials can hold the minds of an audience captive, and can control their abilities to think rationally. Visual fascination, one of the tools Scholes believes captures the minds of viewers, can take a simple video, and through the use of editing and special effects, turn it into a powerful scene which one simply cannot take his or her eyes from. Narrativity is yet another way Scholes feels commercials can take control of the thoughts of a person sitting in front of the television. Through the use of specific words, sounds, accompanying statements and or music, a television commercial can hold a viewer’s mind within its grasp, just long enough to confuse someone into buying a product for the wrong reason. The most significant power over the population held by television commercials is that of cultural reinforcement, as Scholes calls it. By offering a human relation throughout itself, a commercial can link with the masses as though it’s speaking to the individual viewer on an equal level. A commercial In his essay, Scholes analyzes a Budweiser commercial in an effort to prove his statements about the aforementioned tools.
The commercial had a deeper meaning throughout to depict the audience, purpose, content, creator’s reasons, and the structure of the video. The audience was aimed for teenagers, smokers, and parents. The purpose was to show how smoking was bad a bad effect on a person’s life. Throughout the commercial were phrases to influence people on how terrible to smoke. The creator of the video obviously wanted to show teenagers how that smoking will pull you away from your life. The structure of the commercial was well organized to leave a lasting effect on the reasons why smoking is bad for a
This commercial has an upbeat feel to it while simultaneously advertising its product effectively. The commercial tries to cover a wide range of audiences. It tries on emotional levels to connect with multiple individual and does a very good job in portraying examples in their situation. This commercial definitely advertises its product effectively. It was timed well, and it used quality examples of rhetorical analysis throughout the entire
Most people don’t know this about Jared but when he was over 245 pounds and still living at his parents house, his father Norman Fogle, who is a doctor, wanted to come into his room every night to check his blood pressure to make sure he wasn’t dead. When Jared went to Indiana University, he lived across the street from a Subway. He would go over there twice a day to get a sandwich and that is how it all started. The story about him eating Subway sandwiches that made him lose weight was the major part of Subway’s marketing campaign for 16 years. Since the headlines that have been swirling around since June 2015 of Jared’s investigation of having child pornography, Subway has been quiet.
The commercial ends with the man passed out in a ditch, being woken up by a passing train. When starting this scene the camera uses several tricks to get the feeling of being lost. at the start they use a far short of the man's face up in the dirt then slowly bring it down to draw attention to the confused/dazed look on the man's face. Then the cameras cut out, to show that DirecTV is a great service and affordable. These small tricks with the camera make the commercial flow tricking the audience into subconsciously believing the claim being
The girl in the commercial backs this idea up by saying, “We knew that being clever was more important than being the biggest kid in the neighborhood.” To me this meant that to Maserati being the best car was more important than being the biggest. Maserati often competes with a lot of other high end car dealers such as Mercedes, Porsche, and Jaguar, which is why the commercial was even made; to offer a new, improved product to compete with. Other car companies have smaller four door vehicles. For example, Porsche has the Panamera. Maserati came out with the Ghibi in 2014 to keep up with its competitors, and this commercial helped sell the
Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals: pathos, ethos and logos.
The campaign was built on selling a single advantage of the car in each ad that was created. There was a consistent theme between each advertisement: the pict...