Tim Horton Vs Starbucks Canada

280 Words1 Page
bulb-icon

Recommended: Starbucks vs dunkin donuts and tim hortons

Starbucks Canada had launched its mobile application service in 2011 which enabled customers to find nearby stores and pay their bill through Starbucks cards, which were physical cards that could be recharged through mobile application, it was easy to setup and maintain. One of its competitors, Tim Horton, Canada’s largest coffee chain had launched its application in 2013 which surpassed Starbucks ability to offer customer convenient ways to pay for its products by offering the customer a new tap-to-pay mobile technology that allowed customers to make payment through debit cards and credit cards. So, Tim Horton had a competitive advantage as compared to Starbucks. And to maintain its position in the long run in the Canadian coffee market, Starbucks

Show More
Related

  • Analysis of Tim Hortons

    557 Words  | 2 Pages

    To analyze the economic conditions for Tim Hortons, firstly, we will talk about the worldwide economic situation and the specific economic condition in Canada, then shows how these factors that affect operation of Tim Hortons.

    Read More

  • Dutch Brers Vs Starbucks Case Study

    1114 Words  | 3 Pages

    Starbucks vs Dutch Bros. Every coffee addict knows, the day just does not begin until one’s mouth has had a taste of that glorious, roasted brew. Now, whether one likes a venti iced skinny hazelnut macchiato, sugar-free syrup, extra ice, no whip, the father, the son, and the holy spirit, or simply a cup of Americano, dark; the general consensus is that the combinations are virtually unlimited and the cafes are plenty. However, coffee lovers beware of the hype: Starbucks may seem the prominent choice for a morning cup of joe, but when it comes down to it, Dutch Bros. is the only way to go. As previously mentioned, the combinations are virtually unlimited, something that Starbucks seems to take to heart when comprising their menu options.

    Read More

  • Wawa's Expansion into Canada

    1325 Words  | 3 Pages

    Wawa has a number of strengths that will allow them to be a successful part of the economy in Canada. Unlike competitors in the United States and around the world, Wawa has a wide range of products and services that go beyond the average convenient store. An average convenient store can be defined as “a store with extended opening hours and in a convenient location, stocking a limited range of household goods and groceries”. Not only does Wawa have extended opening hours (some being 24 hour) and convenient locations but their stock is not limited to household goods and groceries. Wawa has touch screen computers that allow the customer to choose from a large variety of fresh food including breakfast, hoagies and sandw...

    Read More

  • Tim Hortons: National Identity

    345 Words  | 1 Pages

    In the August 27th, 2014 article from The Globe and Mail, “Tim Hortons: How a brand became part of our National identity”, Joe Friesen observes that the intended merger of Tim Hortons with Burger King is not an ordinary business transaction, since Tim Hortons’ effective infiltration of the Canadian identity has made it an epitome of its culture and values.

    Read More

  • Tim Hortons: The Business and Franchise

    1051 Words  | 3 Pages

    When it comes to the term “Tim Hortons,” what comes to the average person’s mind might have a lot to do with which generation you grew up in. If you had grown up in the 1960’s and were a big hockey fan, you would probably match the name Tim Horton as the legendary defenseman who lead the Toronto Maple Leafs to four Stanley Cups. You even may match the name to the exotic De Tomaso Pantera, which was given to Horton as a one year signing bonus by the Buffalo Sabres, which Horton later died in during a high speed crash. If you weren’t born and raised during this era, then the name Tim Horton likely pairs up to the popular Canadian trademark of Tim Horton’s coffee and doughnuts. Although Horton did not have the chance to see his company grow into the multi-billion dollar business it is today, his name still rings through the nation and is a major part of the Canadians day.

    Read More

  • Target Canada: The Effect of Organizational Change

    1807 Words  | 4 Pages

    Target, a high-end discount department store, hoped to continue expanding and adding to the company’s 1,752 stores, by purchasing 200 Zellers stores, located in Canada. One of Target’s, longtime goals was to expand into Canada , and after a decade, the company took a jump across the border (Shaw, 2011). Because many thousand Canadians hold a Red Card, Target’s reward card, Target assumed this would be a successful expansion, increasing the amount of US brands that encompass Canada’s market. Target spent a year converting the Zeller stores, altering and renovating them to transform them into Target Canada, a subsidiary of Target (Shaw, 2011). They opened 124 stores in locations all over Canada, hiring back only one percent of the former Zellers employees, desiring to make a fresh start for the department store chain (Target Refused Zellers Workers).

    Read More

  • Swot Analysis For Tim Hortons

    934 Words  | 2 Pages

    In 1964, a National Hockey League legend by the name of Tim Horton opened his first coffee shop in Hamilton, Ontario, serving only coffee and donuts for 10 cents each. Throughout the years Tim Hortons’ has grown into a respectful company with an eagerness to achieve high levels of sustainability and creating better lives for coffee farmers, coffee communities, and economically disadvantaged children in North and South America. “The chains’ focus on top quality, always fresh product, value, great service and community leadership has allowed it to grow into the largest quick service restaurant chain in Canada specializing in always fresh coffee, baked goods, and home-style lunches” (Timhortons.com). Tim Hortons has expanding their

    Read More

  • Tim Hortons Vertical Integration

    374 Words  | 1 Pages

    When we talk about vertical integration, we address the supply chain of a firm.(…) By definition vertical integration is ‘the act of expanding into new operations for the purpose of decreasing a firm's reliability on other firms in the process of production and distribution’ (Kimmons 2015). In other words, how independent a firm produces and distributes a product or service without relying on other firms. Throughout the history Tim Hortons has immensely integrated vertically. As previously stated Tim Hortons only started out with two product, both not very vertically integrated. The have their own restaurants, which means that they over the years integrated backwards. This means that they started production of product themselves, which they did, by having their own distribution and manufacturing companies (company facts).

    Read More

  • Swot Analysis: SWOT Analysis Of Starbucks

    1052 Words  | 3 Pages

    It allows for customers who would otherwise defect to cheaper coffee mediums stay on board with Starbucks due to the promise of free and discounted products for patronage. The Starbucks mobile app keeps track of all purchases and ensures rewards are granted at the allotted time. It also tracks spending patterns in order to ensure the customer finds products it can afford and would like. Inflation or economic fluctuations will happen without warning but, Starbucks ' app is proof they are ready to deal with

    Read More

  • Strategic Options Of Starbucks

    919 Words  | 2 Pages

    This strategic capitalises on weaknesses since will decrease the cost of coffee beans/beverages but also Starbucks operating cost which they regularly ship across the world to various stores. Starbucks can capitalise on this weakness to improve their brand options. It adds value in the inbound logistics activities, operations and procurements. Starbucks should consider this option since it will decrease their operating cost and therefore will reduce the prices on their menu. The attractiveness is the exact same as mentioned in option 1.

    Read More

  • Marketing Research Plan: Starbucks in China

    1269 Words  | 3 Pages

    Starbucks Coffee, Tea, and Spice opened its first store in April 1971 in the Pike Place Market in Seattle, by owners who had a passion for dark-roasted coffee that was popular in Europe, but hard to find in the U.S. (Harrison et al., 2005; Venkatraman & Nelson, 2008). The company’s mission was to provide Seattle with the best access to dark-roasted coffee, and sought to educated customers about the product. As a matter of customer education and acceptance of the product, Starbucks grew and expanded into the successful domestic market it is today. Much of this success can be attributed to a focus on the total customer experience and s...

    Read More

  • Starbucks: Foreign Market and Diversification

    1275 Words  | 3 Pages

    This paper will provide an argument for diversification to be presented to board of directors for Starbucks. A strategy for diversification indicating the products and industries for diversification and how synergies may be gained will be provided. The identification and the discussion of the foreign market Starbucks should enter will be presented, along with the strategy it should use to enter the market. Challenges Starbucks may face in the foreign market will be discussed, as well how it might respond strategically to minimize the impact of these challenges.

    Read More

  • Major Problems Facing Starbucks

    1881 Words  | 4 Pages

    One of the main problems that Starbucks is facing at the present time is the ability to maintain national competitive advantage (Monash South Africa, 2014). Due to their local demand conditions, Starbucks tries to satisfy all customers by trying “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (Starbucks Corporation, 2014). Local demand conditons consist of a company trying satisfy needs of their closest customers and expanding their competitive advantage by upgrading their strategic management policies (Monash South Africa, 2014).

    Read More

  • Costing And Process Cost System: Co, And Starbucks

    1006 Words  | 3 Pages

    they use the weakness of the competitor company to for example, reliance on US market, reliance on beverage innovation, lover revenue and income per employee, lower returns on quality than peers and problems in some international operations. Starbucks now are working really well on their technology in order to succeed. They now have new thing in which you can order and pay to their customer is about meeting their needs of convenience and customization at any time. Over many competitors, Starbucks now represents the easiest and fastest technology application on the phones they can be received by their customers and store partners. According to starbucks.com, the mobile order and pay feature allows customer to choose the beverage and food items. Starbucks correlates the job order cost system, by customizing the beverages in its stores. The raw materials are coffee. The works in process is the part where the customer customizes their order. An example of this step is when a guest orders the “iced coffee with two pumps of caramel syrup with soy milk. The finished product is the completed drinks that the barista makes. The cost of goods sold is the sale of the drink to the customer. It is a customized drink so the customer is paying for the “cost assigned for each job or

    Read More

  • Case Study: Target Market For Starbucks

    903 Words  | 2 Pages

    Involving technology with their market structure. Starbucks provide their dine-in customers with unlimited Wi-Fi connectivity. Customers feel comfortable in their environment and perhaps stick around a bit more to enjoy other comfort items and merchandize offered by the store. Starbucks Company have entered into business with technology gurus like Yahoo, Google and Apple. These three technological companies serve as a media outlet for the Starbucks brand. Apple has incorporated an application in their software where consumers may purchase coffee orders from their phones and pick up the product at the closest retail Starbucks store.

    Read More

More about Tim Horton Vs Starbucks Canada

Open Document