Tidal Case Study

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In recent news, "Tidal" has made some important changes that has allowed it a more popular image in the streaming service market. The recent hiring of Desiree Perez as the CEO, after Tidal fell into debt, took Tidal in a new direction of a well needed outcome.

A major change that took place with Tidal was the inclusion of huge named artist albums such as those by Rihanna, T.I., Beyonce, and Kanye West. These albums were major powers in which allowed title to increase in popularity and numbers in the iTunes Store. Kanye West's "TLOP" album, alone, was responsible for 1 million new trial members since February 22nd, 2017.

Another change to Tidal was its focus on the younger music consumer crowd from a less pin-pointed type catalog. This new

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