Introduction
It’s probably not feasible to avoid streaming music services nowadays. Every smart phone on the market is able to operate numerous music streaming applications, ranging from radio-style streaming, on-demand streaming, and even cloud-streaming. Smart TVs come equipped with Spotify, Pandora, or Rdio. AT&T partners with Beats music to offer a unique on-demand music streaming service with playlists complied by DJs. It seams that with the advent of Wifi hotspots and high-speed mobile Internet services, music streaming is becoming more and more a part of mainstream life. Spotify has been in the spotlight within this particular segment of the streaming industry ever since its introduction to the United States in 2011. (Roose, n.d.)
What is Spotify?
Spotify is an on-demand music streaming service that provides a two tiered service to its users. The free service allows users to listen to any song on demand within the application’s music catalogue, but with the presence of ads. The premium service, however, is completely ad free. Launched in 2008 in Sweden, Spotify has grown and currently has over 24 million active users. (Sisario, B) As a result of several deals struck with EMI, Sony, Universal, and Warner Music Group, Spotify currently holds a music catalogue of roughly 20 million songs.
As of 2013, Spotify is available to its users on Android devices, Apple’s iOS (iPhone and iPad), Roku, BlackBerry, Windows desktop, Mac OS X, Linux, TiVo, and various smart TVs. (See Appendix A) When using the Spotify desktop client, the software actually allows the user to select their iTunes music library and have it imported from iTunes over to Spotify. The user then has the option to synchronize his/her music with a mobile device. (...
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Spotify’s Time. (n.d.). Music Business Journal Berklee College of Music RSS. Retrieved May 21, 2014, from http://www.thembj.org/2014/05/spotifys-time/
Team, T. (2014, April 23). Pandora Earnings Preview: Profitability Will Continue To Improve. Forbes. Retrieved May 21, 2014, from http://www.forbes.com/sites/greatspeculations/2014/04/23/pandora-earnings-preview-profitability-will-continue-to-improve/
Appendix A
Spotify’s Mobile Availability
Source: cdn.com
Appendix B
Brief Evolution of Spotify
Source: Spotify.com
Source: musicindustryblog.com
Appendix C
Spotify Service Comparison
Source: BusinessInsider.com
Appendix D
On-Demand Streaming Music Services Comparison
Source: cdn.com
In this ad, the author’s presents the argument that apple music is the preeminent way to experience music. Since music is an essential factor of everyday occurrences, the director provides rhetoric principles to convince people to join Apple music. The emotional responses from the people listening to music in the ad, furthermore equips the audience to be apart of this company. The ad presents to the audience that music is a key implement to everyday situations; it is meant to set a person “free” from all occurring situations or bring satisfaction and motivation, enticing them towards Apple music.
This one-two punch has left the industry experimenting with different ideas trying to find their next revenue stream. No one is sure where the music industry will be in the next five years, but things are already changing. Musicians have more and more avenues to reach fan bases, and huge record companies no longer dominate the scene. This is good for musicians and even better for fans...
Pfanner, Eric. "Music Industry Sales Rise, and Digital Revenue Gets the Credit." Business Day Technology. The Nre York Times, 26 Feb 2013. Web. 21 Mar 2014.
Musicians by the dozen were suddenly dropped by their labels and they didn’t know why, but then the artists realized, streaming was causing fewer and fewer sales and digital downloads everyday. BBC News quotes Lucy Rose, a British singer-songwriter, “I feel like it's getting harder and harder to survive in the music industry and to get established in any way. Not as many people are buying records as they used to, which makes things a lot harder for us. Because if people don't buy my record... I will get dropped by my label” (Is Streaming Good For Music?). The sad truth is that record labels have gone from supporting and promoting 20 artists a year to four or five because of sales, which is unfortunate because it has made the process for indie bands and labels making it in this new market highly competitive and challenging.
During the examination of external market challenges, for example industry profiles, foreign demand, competition, labor market assessments, and long-term industry prospects, as well as the capabilities Human Resource and internal functions, E-Sonic has the ability to become a world leader in a growing market, the online music industry. The study has determined their overall influence with the distribution of music online, as E-Sonic blazes a trail into an industry that is ever-changing and growing with new approach to software and marketing
Before the 1990’s, if people want to listen to music, they just visit a music store and pick up a CD and then put it into a stereo equipment. However, the development of MP3 file format gradually changed the way people listen to music. This format lets everyone download music easily and it can be converted to CD as well. But, there is still a problem: searching MP3 files on the internet is maddening and people seldom can find the music they want. Therefore, the birth of Napster solved this problem, creating a virtual music community in which music fans could use the Web as a “swap meet” for music files. More importantly, Napster is easy to use and it’s free, which expands the range of audience in age. Bandwidth also contributed to Napster’s success. The greater the bandwidth, the faster the file can be transferred. So, Napster really changed the way people listen to music, discover music and interact with music.
Van Buskirk, Eliot. "SoundCloud Threatens MySpace as Music Destination for Twitter Era." Wired.com. Conde Nast Digital, 6 July 2009. Web. 10 Mar. 2014. .
The music industry is an ever-evolving revolutionary entertainment industry for the masses. Music provides entertainment to all different masses due to the variety of genres produced. Music is a very profitable and complex industry. Music has expanded to a worldwide industry for musical artist to express their art through the form of song to the masses. Music not only appeals to the ears but to every aspect of a person. Music allows for individuals to explore and let their imagination expand as they here a song. Throughout the years the industry has undergone dramatic changes. Whether it is genres, forms of how it is distributed, or even the impact the artist have had. The industry is diverse and ever changing as the years continue. In the past 20 years the industry has changed with help of the technological breakthroughs and adoptions.
Spotify is one of the most popular streaming services. And since its breakthrough, access to music have never been easier – just type in the name of an artist or a song and press play. The advantage of it is that listeners gets to listen to their wanted music instantly and for free and artist gets paid royalties. But since spotify’s big breakthrough there has been big debates if free music streaming is going to kill the music industry or if it’s going to help it.
Introduction: In the past, music has been a costly business, where only people with a lot of money could enter and be successful in the industry. Changes in the music industry, coupled with new computer technology, have made it much easier for people without a lot of money to compose, produce, and distribute their creations. In order to get a better understanding of the music industry in comparison to 2014, one has to look at its history. There were many things that happened from the 1980’s onward, and they brought on a significant impact towards the music industry.
When it comes to the music industry, an artist makes a song, the label sells the song and then the listener buys it? In the world today, the music industry is knowledgeable of digital downloads, music videos, file sharing, and now social media. Social media is the voice of an individual and captures joy, emotions or thoughts in pictures, tweets or status updates. It is a reachable space that is used to keep in touch and to reach out. Social media allows listeners to shares their favorite artists, post their favorite songs and really created a genuine connection with the artists. The music industry has changed because social media is a tool needed to connecting with the listeners. Social media is necessary to maintain a career in the music business.
Consumers rely on their smartphones and laptops to listen to music on-demand. Although there are many music streaming companies, Spotify was one of the first to let consumers access millions of artist without buying individuals songs or albums. With Spotify, consumers pay for a premium subscription that allows access to every artist, album, and song within their library of
Spotify is on-demand streaming music player. After registration and downloading the desktop application user gains access to more than 20 million songs that are currently available on Spotify [1]. The main characteristic of Spotify’s streaming service is that it does not sell music, but it gives access to it. Streaming digital music is based on agreements with content owners - record labels, digital distributors, aggregators and publisher collecting societies, to whom Spotify pays out royalties [2]. Without these agreements there would be no music to stream. Basically, Spotify has an intermediary role as it distributes music content from right holders to listeners.
When musicians produce albums, they want people to listen to the albums. There is not one specific way for a band or single musician to gain an audience and promote their music. Musicians use many different kinds of media to promote their music. They use visual media as well as strictly listening media. The radio, television, and the internet are all different types of media musicians use to promote their music.
The music industry started in the mid 18th century with Wolfgang Amadeus Mozart. Through the decades there has been a great increase in this industry; however, the revenues for this industry have declined by half in the last 10 years. This has been caused by music piracy, which “is the copying and distributing of copies of a piece of music for which the composer, recording artist, or copyright-holding record company did not give consent” . After 1980’s, when the Internet was released to public, people started to develop programs and websites in which they could share music, videos, and information with...