For the past three months, we have covered several chapters about different theories developed by psychologists. Most of these theories can be applied in movies, commercials and even our own life. In this small essay, we will see how some movies’ producers and marketing departments in a business make use of these theories to create an impact on the minds of their target market.
First, Mean Girls is a movie of three high school girls who believe that they are the Barbie’s at their high school, they like to intimidate others and as a result their peers called them the ‘Plastics’. One day Cadey Heron, a home schooled teenager who lived in Africa returns with her parents to the U.S and is registered at this same High School. During Cadey
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Reaction Formation occurs when a person feels an urge to do or say something and then actually does or says something that is effectively the opposite of what they really want (ChangingMinds.org, n.d). In this movie, there are several scenes that clearly depict Reaction Formation but we’ll focus on one. For instance, when Regina George and Cadey are talking, there comes a girl walking and Regina says to this girl that she likes her skirts but when the girl turns around and goes, Regina says to Cadey: “That is the ugliest ever skirt I’ve ever seen”. Here, Regina says something pleasant about the other girl’s skirt when in reality her feeling is the opposite.
Second, Doritos Commercials are always funny and vivid especially where there is a little girl (approximately 7 year old) walking with her dog but as she reaches the park, she sees three men eating Doritos. She wants the Doritos and plans to deceive the men by pretending that her dog is lost. Hence, she lets her dog ran away and then she begins crying that her dog is missing; she uses facial expression so that the men can have pity on her and eventually she ends convincing them to search for her dog. While they are doing the search, she thieves the
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Before, the baby is born, the mothers talks to her and says that the world outside is different where she will laugh and cry but to not worry because she will be comfortable. Then when the baby is born, a voice comes out and says: “the first hug they feel is from you make sure the second hugs feels just as good”, and then it continues by stating the components in the Huggies Pampers. The commercial ends with the mother saying to her new-born: “I’ll take care of you, I promise”.
The theory covered in this commercial is that of Cognitive Perspective. Cognitive perspective emphasizes what goes inside the minds of the people- how people reason, remember, understand language, solve problems, explain experiences, acquire moral standards and form believes. Therefore, this commercial emphasizes on the mother’s love towards her baby and how she want that experience to be unique and special. It focuses on the internal thinking of mother who want to provide the best for their new-born. Therefore, Cognitive Perspective is used by many Marketing departments to influence their targeted
Attention: The commercial grabs the viewer’s attention by having a baby as one of the actors. First the viewer might have thought that the man was asking his boss for a day off. In reality, the man was asking his son for a day off.
Who holds the key of power in your life? Is there a person or group of people that you are allowing to dictate your life choices? The movie Mean Girls brings to life the everyday peer pressures teenagers deal with. Main character Cady Heron experiences peer pressure for the first time, from multiple classmates. Although it is said that a person can not be persuaded to do or say anything without their consent, is this really true? Cady deals with situations in which she is being pressured from two sides of the spectrum. In the end she realized what was happening to her, but the peer pressure she endured impacted the entire school.
In the film Mean Girls, teenager Cady Heron was home-schooled in Africa by her zoologist parents. When her family moves to the U.S., Cady finally gets a taste of public school and learns a vital lesson about the cruelty involved in the tightly knit cliques of high school. She eventually finds herself being drug into a group of “the worst people you will ever meet”, The Plastics; and soon realizes how they came to get their name.
In their advertisements, the St. Jude Children’s Hopsital Research Foundation packs their thirty second commercials with as many rhetorical appeals as possible. The purpose of these celebrity-endorsed commercials is to encourage viewers to donate to the foundation, and the producers have creatively inserted various rhetorical appeals in hopes to sway viewers to open their wallets. By using an immense amount of rhetorical appeal; including ethos, pathos, logos, and kairos, the St. Jude Children’s Hospital Research Foundation has successfully created an informative and heartfelt commercial that has inspired many to donate to medical research for children.
Cady has always been homeschooled, so she did not really know what it was like to communicate with others and make friends. She thought that her actions are what she should be doing in order to make friends. As Cady gets closer to The Plastics, she starts to develop feelings for Regina’s ex-boyfriend, Aaron Samuels. Later on in the movie Cady has to make a choice whether she wants to be officially part of the group or to continue sabotaging it. Eventually she decides to be part of the group, which disappoints Janis; since Cady basically betrayed her. Cady starts developing into a whole new person; she became a Plastic. Cady illustrates different types of interpersonal communication as she tries to make everything right again in her life. Throughout this movie, the girls show how their relationships consists of: social exchange theory, communication privacy management theory, unproductive conflict, and productive
In our modern world, sociology has a tremendous impact on our culture, mainly through the processes and decisions we make everyday. For movies and television shows especially, sociological references are incorporated throughout the storyline. A movie which includes many sociological examples is Mean Girls. Mean Girls is a movie based on the life of home-schooled teenage girl, Cady Heron, who moves to the United States from Africa and is placed in a public school for the first time. Cady finds herself in many uncomfortable scenarios and has to deal with the trials and tribulations pertaining to everyday high school issues. Her experiences involve interacting with high school cliques, such as ‘the plastics’, weird high school teachers, relationships,
Like many mothers all over the world, the moms in this commercial are shown encouraging and supporting their children not only with their actions, but through the use of their words. For instance, when the mother and little girl are shown in a car accident together, the mother looks at her daughter and says, “You’re okay. You’re oka..” In another clip, when a mother and her son are on a rough, stormy plane ride, the mother says to her son, “Everything is alright”. Through logos, the audience is convinced that you can always count on moms for mental reassurance that no matter the outcome, everything will be okay. As the children in the commercial grow up to be extraordinary athletes, the mothers are still there for their children, regardless of their age. This is proven when a young adult athlete cries on the phone to his mother before he competes in the Olympic Games, proclaiming, “I can’t do this anymore”. Very lovingly, his mom responded to him, “Son, I know in my heart you can”. It is words like these that truly capture the audience seeing that most people have heard motivational phrases like these from their own mothers. Seconds before the commercial has finished playing, the note, “It takes someone strong to make someone strong. Thank you, Mom” is displayed. This is P&G’s final attempt at proving to the audience what their purpose for creating this commercial is. The logos shown throughout this commercial delivers detail and a sense of perception to the
Another example of non- verbal cues from the movie is when Regina is looking at Katie while the other two girls are yelling at her to leave and Katie turns her
...er apparently created successful persuasive appeals for the crowd to be attracted and enjoy a movie that will be funny, colorful, and full of adventures that eventually will teach a life experience to the public.
Ideology is “a system of meaning that helps define and explain the world and that makes value judgments about that world.” (Croteau & Hoynes, 2014). According to Sturken (2001), the system of meaning is based on the use of language and images or representation. Therefore, media texts come along and select what is “normal” and what is “deviant” to the extent that this hegemony of constructed meanings in the viewer’s head becomes “common-sense” (Gramsci in Croteau & Hoynes, 2014). From this standpoint, what America claims to be pop culture which is omnipresent in media internationally, is a representation, through “politics of signification” of what is right or wrong (Kooijman, 2008). An example of America’s cultural ‘manifestation’ is Mean Girls,
...s a classic that shows just how nasty adolescent girls can be under typical circumstances. Nearly every character at one point shows adolescent egocentrism. There are numerous lifespan concepts covered throughout the movie. Cady Herron is a perfect example of how tough high school can be for an adolescent girl going through multiple changes. She goes through a lot more than the typical adolescent girl. However, I think she shows how staying true to yourself is important when going through high school. The "plastics" do a great job of displaying different relationships with peers. They have strong relationships with each other, but struggle to form these relationships with anyone outside of their group. All in all, Mean Girls does a great job of displaying parenting styles, egocentrism, relationships with peers, self worth in relationships, and juvenile delinquency.
“For teaching us that falling only makes us stronger”, as the Procter & Gamble’s commercial stats, moms are our irreplaceable superhorses who get us where we are today. This heartwarming commercial, created for the 2014 Sochi Winter Olympic Games, has a significant emotional appeal to all the mothers, athletes, and anyone who has a family. It focused on emotional investment, self-reflection, and the bonding between customer values and its brands instead of just the representation and functional performance of the products. Throughout the story, the advertisement shows the baby Olympians are all start with falling down like all of us. Their mothers pick their children up when they
Barsam, R. M., Monahan, D., & Gocsik, K. M. (2012). Looking at movies: an introduction to film (4th ed.). New York: W.W. Norton & Co..
Mean Girls sends the message to women that they should not criticize one other to feel some type of empowerment. The way women criticize each other can be very aggressive, this act make women gives them the feeling of confident that there is someone who they consider lower than they are. When the movie Mean Girls first starts the female students of the school are continually judging and gossiping about one another. Because of this, it caused friction between the female students. Throughout the movie the consist fighting between girls gets worst. This friction causes women to feel the need to fight amongst one another. For example, The Plastics owned a book called the Burn Book where they wrote terrible things about their classmates but, once the book got out, the female students being fight even more. Once they stop feeling the need to bring each other down, the atmosphere of school changed. For instance, the different cliques were able to it and talk to about ...
...bout the “real” real world.” Psychology of Popular Media Culture, Vol 2(4). Oct 2013. 237-250. PsychARTICLES. 29 Nov 2013