Giorgio Armani, Gucci, Nike, And Adidas Brands

The four types of products of choice include the Giorgio Armani, Gucci, Nike, and Adidas shoes. All of these products are from different companies and are all types of shoes, but are specifically meant for different company segments. By using the segmentation, targeting, and positioning strategy – a process of identifying the strategies a company uses to compete in the market – it is possible to establish a targeted marketing plan. Eventually, it will be possible to create a perceptual map that helps to determine the position of these four types of products.

Giorgio Armani STP Analysis

This brand of shoes is manufactured by the Armani group in Europe and it specializes in fashion shoes for the affluent and fashion-conscious group of people

The numerous retail stores create a global presence for the product. The pricing strategies that avoid the use of penetrating price strategy helps to uphold the brand image since it helps retain consistency in the high prices of the product. Also, the advertising method helps position the product as a preserve for the high social class. Finally, the presence of the online distribution makes it easy for the customers to get the products even in areas where the brand has not established retail stores.

Gucci STP Analysis

This is a fashion brand that deals in a diverse line of products that are associated with confidence, energy, style, class, and modernity. Of these products is the shoe line of products for men. The shoes are uniquely designed for men between the ages of 25 to 40 years of age and are designed to create a sense of tradition and a legacy (Gucci, 2015). This target market is able to afford luxury brands due to their financial stability, education, professionalism, and a regular source of income. The brand creates a positioning that makes the consumers feel like they stand out from the rest of the elite group members.

The Marketing

Since the product is considered of as having superior quality, the premium pricing acts as the status symbol. Customers in the high-end class value the quality of a product in relation to the quality, style, and design and not the price. However, the products sold online have attracted discounts in an attempt to garner more customers. The promotional strategies used to market the product include the experimental marketing through the use of controversial advertising (Cozens, 2003). Further, the products are displayed in the leading fashion magazines that target the rich and the high social class. The internet and the television are also major advertising channels for the products besides the international clients and