The Tipping Point Rhetorical Analysis

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Global epidemics and trends are often the targets of sociology. The associated concepts produce numerous questions, such as why and how our behavior can be manipulated, or how small things can inflate into grander phenomena. In his controversial book The Tipping Point, Malcolm Gladwell argues that the instance when a small idea or concept “tips” into a larger situation is the Tipping Point. The author offers different examples, concepts, correlations, and interpretations to identify the Tipping Point. To connect to more people, the author makes numerous sacrifices in his argument. Gladwell shows a proficient usage of pathos but does not exercise control over other crucial rhetorical devices. It is unfortunate that the existence of a Tipping …show more content…

The author states that Mavens are people who obsessively collect information and share it with others. Paul Revere was an example of such a person, spreading knowledge of the British invasion effectively. Revere rode that night since he and other “Mavens want to help, for no other reason than because they like to help” (Gladwell 67). According to Gladwell, these benevolent individuals contribute to social epidemics since they enthusiastically spread information relating to their field. To prove his Maven, he utilizes the work of Market Maven researcher Linda Price. The research targets Market Mavens and their shopping knowledge, as seen in the endnotes of The Tipping Point. Gladwell goes on to apply the Market Maven, notably dropping the adjective, to situations that do not have to do with the economy. This is a mistake on Gladwell’s part as he cannot use this research to back his argument. An example of the use of such a Maven is when he argues that the Hush Puppies became popular due to “a fashion Maven [that] went to the East Village . . . [found] Hush Puppies at a certain thrift store . . . and told his friends” (Gladwell, 67). Gladwell’s claim that a fashion Maven began the Hush Puppies epidemic is baseless, as it uses research that does not focus on these individuals. Gladwell’s use of loosely related research actually creates an …show more content…

Although Gladwell is correct when he says that Paul Revere knew more people in the countryside, he forgets Paul Revere and the Sons of Liberty set up these relationships to spread an alarm. Paul Revere knew these people for a specific reason. Gladwell chose William Dawes to compare his Paul Revere against a common man. According to Gladwell, William Dawes identical message did not raise as many militiamen as Paul Revere. Gladwell explains the reason Dawes did not raise as many militiamen as Revere was because, “Roxbury, Brookline, Watertown, and Waltham were not Boston . . . once he left his hometown he probably wouldn’t know whose door to knock on” (Gladwell, 58). He argues that since Dawes only has a circle in Boston, he was unable to raise as many militia members as Revere. Although this is true, Gladwell presents Dawes as if he did stop and knock on doors. It is a debate whether Dawes attempted to do the same thing as Revere. Gladwell, for an obscure reason, does not acknowledge the debate. Echoed throughout the historic community is the fact that Dawes did not make it his imperative to tell the countryside that the British were coming. According to the strong opposition, his primary objective was to inform Samuel Adams and John Hancock to flee Lexington. Gladwell cannot tell his audience these facts as it would foil his argument. In this case, he uses

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