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History of fashion
History of fashion
The influence of fashion trends
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The Role of Fashion Promotion Within the Fashion Industry
I am going to write about what the role of fashion promotion is within the fashion industry and discuss how it might develop in the next five years. To do this I shall review what fashion promotion is by defining it and finding out how, when and where it started. To understand what fashion promotion really is in a contemporary context I shall broadly look at how it is used and what many forms it has taken since the beginning up until the present day.
To look at how fashion promotion may develop in the next five years I shall analyse and critique specific examples in more detail, such as finding out how these specific types of fashion promotions are used, by whom and for what purposes. I shall discuss the benefits and shortcomings and compare and contrast the examples to extract the implications of their usage. It is difficult to predict fashion's future but researching its history and development, identifying reasons why and how things have happened to make it what it is today, and analysing the pace at which it is developing, will help us to think about and envisage where fashion may progress in the next five years.
Designers and manufacturers design and produce garments; promoters and communicators then deal with the next steps, such as: image concept or brand to either an audience or market. The Oxford English Dictionary states that fashion is "a popular trend, especially in dress" and "the production and marketing of new styles of clothing and cosmetics." It states that promotion is an "activity that supports or encourages", "the publicizing of a product or celebrity", "(promotions) the activity or business of organizing such publicity" and "elevation to a hig...
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...ning what is happening today culturally, socially and economically. By applying our research, we can improve our forecasts of what may happen next in fashion promotion but there is much greater variability in the factors affecting fashion trends today, which makes prediction even more difficult. The usual measures do not necessarily suggest the next fashion styles. This allows more extreme fashion to become more main stream as fashion buyers will take greater risks to surprise the competition in the hope of establishing a new order through strong brand differentiation.
Bibliography
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The Oxford English Dictionary
Bruzzi S. & Church Gibson P. (eds). 2000. P.96
H.Radner (2000) in S.Bruzzi & P.Church Gibson Fashion Cultures: Theories, Explorations & Analysis, London: Routledge, pp. 128-134)
Berry, Hannah. “The Fashion Industry: Free to Be an Individual.” The Norton Field Guide to
Fashion is Damaging Women Fashion is a constantly changing industry; what is trendy one day is outdated the next. The 21st century has been a catalyst for a large movement in fashion. Paris, New York, and London are some of the main contributors to the fashion industry (“Fashion Capitals”). Along with being the main influences in fashion, they have significantly connected the world on a global level. Even on a local level, students and young adults indulge in fashion as a way to express themselves.
Besides all the fancy clothes, bags and accessories that we all love so dearly, there are also a lot of negative effects in the fashion industry that has a big impact on society. One main issue that I would like to accentuate is how the fashion industry portrays women through a distorted perception.
Fashion has been developing for as long as the Earth had been around, but the style people track today redirects generally to what was brought up during the roaring twenties, the era of a luxurious life. Women’s sartorial will experience many more future modifications which are predicted to be less modest and conservative. Men, on the other hand, will most likely not endure many changes. As fashion flourishes, society’s image on women, as well as men, will renovate into a more exposed mentality with a greater assortment of acceptance.
The future of women’s fashion is uncertain—in that shock value is harder to come by with each passing year. There is a concept in fashion that nothing is new, everything has been done before. This theory is coming closer to obvious reality, as fashion shows of recent years have visual throwbacks as late as the Victorian era. Although the direction is not yet decided, it is almost definite that women will use fashion as an important tool for expression and freedom in the future.
The Fashion Industry can be described as a glamorous world with cameras flashing, beautiful models strutting down the runway, in stunning and grand designs. What really goes on behind fashion’s dolled up doors is only an illusion compared to what reality is. Beautiful people, stylish clothing and timeless sophistication all make up the illusion of the glitz and glam of the fashion industry, but behind the curtains countless of models and designers constantly fall victim to this industry’s ever changing wrath. Fashion can be defined as a popular trend especially in styles of dress, ornaments or behavior. A model is a person who poses or displays for art purposes, fashion or other products and advertising. Fashion models are used mainly to promote products focusing mostly on clothing and accessory. The two main type of modeling in the fashion industry is commercial modeling and high fashion modeling. High Fashion models usually work for campaigns, designer’s collections and magazine editorials for high fashion designers. Runway modeling also known as “catwalk modeling” is displaying fashions and is generally performed by high fashion models. In my research paper, my main focus will be the multiple effects on high fashion models based upon the industry’s unregulated standards.
In the early 1800s, France was the sole fashion capital of the world; everyone who was anyone looked towards Paris for inspiration (DeJean, 35). French fashion authority was not disputed until the late twentieth century when Italy emerged as a major fashion hub (DeJean, 80). During the nineteenth century, mass produced clothing was beginning to be marketed and the appearance of department stores was on the rise (Stearns, 211). High fashion looks were being adapted and sold into “midlevel stores” so that the greater public could have what was once only available to the social elite (DeJean, 38). People were obsessed with expensive fashions; wealthy parents were advised not the let their children run around in expensive clothing. People would wait for children dressed in expensive clothing to walk by and then they would kidnap them and steal their clothes to sell for money (DeJean, 39). Accessories were another obsession of France‘s fashion; they felt no outfit was complete without something like jewelry or a shrug to finish off the look and make it all around polished (DeJean, 61). As designers put lines together, marketing began to become important to fashion in the nineteenth century; fashion plates came into use as a way to show off fashion l...
Nowadays, the fashion industry is such a negative push on teenagers’ standard of beauty that it is now becoming an unsolved dilemma for our society. Firstly, Sarah Murdoch, the representative of Bonds underwear, is of the opinion that the fashion industry encourages “unhealthy body images” (Dunkerley, 2008) that are thought to be unrealistic and unhealthy for most women and girls. Besides, the fact that most designers prefer to choose thin models than bigger size ones (Bolger, 2007) shows us an astonishing phenomenon that there are series of clothes from size 0 to size 4 seen not only in the fashion shows but also even in the sale markets because they think that there will be “stigma attached” when doing something for “plus-size people” (Stevens, 2010). Naomi Crafti, representing Eating Disorders Victoria, thinks that teenagers are becoming obsessed with “the very skinny models on the catwalk” in the fashion shows (Stevens, 2010) which gradually leads to “eating disorders, mental health” and “negative body image in young people” (Stevens, 2010).
Fashion in the 21st century is a big business, as its production employs millions of people and generates billions of dollars in revenue. Fashion has for the past century been, and is still today, used as an indicator of social change and progress, as it changes with the social norms of the society and the political changes of the world (Finkelstein 3). Works Cited Finkelstein, Joanne. A.S.A. & Co. Fashion: An Introduction to Fashion. New York: New York University Press, 1998.
Consumers today continue to be fascinated by personal appearance and fashion styles. Fashion, and the way we present ourselves through clothing
middle of paper ... ... It also analyzed the influences of modern dresses. As Palmer and Clark (2005) mentioned earlier, both decades are the classic era in fashion history.
Cape Town and Johannesburg ranked 27th and 37th respectively as global fashion capitals in 2014 (Fin24, 2014). This is proof of South Africa’s growing influence on the rest of the world. Our own fashion influence in our country is stronger than the European and American
Therefore, in an attempt to both show the gravitas of fashion’s impact and justify its mirroring of times and therefore society, a walkthrough of fashion throughout history and its adaptation is exceedingly appropriate. To begin with, Britain’s Industrial Revolution in the 1850s to 1900s came with the introduction of sewing machines and chemical dyes. However, this movement of clothe manufacturing rendered its availability strictly to the opulent. This is a direct relation to the economical situation of the time, showing that people’s expenses were not directed towards the most up to date fashion i.e. luxury products but rather necessities indicating a slowly developing economy. As we move from the 1900s to the mid 1920s, the inception of the First World War influenced the need for more ‘practical’ garments. To illustrate, one of the greatest designers of the century Paul Poiret, designed his garments in a style known as the Directoire. His dresses were simple straight tube sheaths defining simplicity and exemplifying both the political and economic situation of the times justifying the necessity for a free moving design in clothing. Why adopt the notion of simplicity and free moving garments? Women had to leave their traditional domestic roles and become part of the working class or work force and adopt and replace many roles that were normally given to men. Furthermore, the Great Depression in the 1930s comes to play its own role in fashion history further pushing the necessity for a fashion to be translated to accustom a busier lifestyle. This created an economic gap between the rich and the poor. Therefore, fashion in the 1940s in the substantial sense portrayed the necessity for work and socioeconomic background and furthermore encased the economic situation where, as previous times in the 1900s, high-end fashion was restricted to the rich. Following a chronological timeline comes the
To begin with, I shall look at what fashion is; it is a currently popular style or practice involving clothing, footwear or accessories. It mostly refers to the current trends in looks and dressing style of a person (Cumming 234). In most cases, fashion is confusedly related to costumes; when a person talks of fashion they are seen to mean fashion in terms of textile. Fashion is seen to originate from the Western world and it is copied by other places. In this paper, we shall look at how fashion affects lifestyles and the group of people who are affected most. The paper further investigates how media is used to transmit fashion from one region to the other. Although it has been seen to affect people’s lives many people have different perspectives on fashion and dressing.
Laver, James. Costume and Fashion: A Concise History. New York, NY: Thames and Hudson Inc., 1985. Print