The Narrative Industry: The History Of The Ford Motor Company

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In 1896, the first truck was built was built by Gottlieb Daimler. It was a small 2 cylinder, 4 horsepower vehicle called “vehicle no 42”. It was nicknamed the “horseless wagon” because it basically looked like a wagon with a very little motor attached. Many were skeptical of the vehicle and were not willing to give up their horses and wagon. It wasn’t until the early 1900s when factories began to mass-produce the truck. Many people began to alter their own vehicles by removing the replacing the rear of their vehicle with an open topped box and the truck was born. Ford Motor Company was the first manufacturer to offer the choice of an add-on bed to their popular Model-T in 1925. At first the truck was very popular among farmers and ranchers but its popularity quickly spread and since then the truck has continued to become more and more popular among all people. “During the 1950s, consumers started purchasing pickup trucks to improve their self-image. This shifted perspectives on the utilitarian value of pickup trucks to one focused solely on aesthetic appeal.”( http://www.thetruckersreport.com/trucking-timeline-vintage-and-antique-truck-guide/) Today trucks come in all shapes and sizes and it is a very competitive industry as consumers continue to love the truck not only for its ruggedness but also for the luxuries it offers them.
History of Ford Motor Company
Henry Ford was a young engineer who had a vision and a mission to create and sell affordable, efficient and reliable vehicles for everyone. In 1903, he convinced a group of 11 businessmen to back him in his vision and together they created the Ford Motor Company in Detroit, Michigan. A month later, the first car produced by the new company was the Model A. In 1908...

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...e then. It has been the best selling truck for the past thirty-two years running. In 2013 Ford truck sales were up 17% over 2012 selling more than 763,000 F-Series trucks.
Economic Indicators
Fiscal Policy
“The Open Fuel Standard Act of 2013 is a Fiscal Policy that if passed would require each fleet of a manufacturer of passenger automobiles (including light-duty motor vehicles) to comprise at least: (1) 30% qualified vehicles in model year 2016, and (2) 50% qualified vehicles in model year 2017 and each subsequent year.” (https://www.govtrack.us/congress/bills/113/hr2493#summary) A qualified vehicle would be one that operates on natural gas, hydrogen, biofuels, E85, M85 or electric drive vehicles. This would be a giant step in the right direction if this were to be passed into law and it would have a huge impact on all automakers, especially the truck market.

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