The Movie Industry In The 1930's

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The 1950’s were a bad time for the movie industry. Not only was television growing in popularity, but suburbia was on the rise, and with it came a wide variety of leisure activities. Also, the baby boom was happening, so families had to stay home and look after their kids. With all of that in mind, the movie industry was in quite a pickle. The only crumb of comfort they may have had would be the Drive-in Theater. Even with these places going strong, the film industry was still hurting, so they brought in a wide variety of technologies to help boost box office revenues. The first method was Cinerama. A 1930’s industrial technology, Cinerama was defined as using a camera with three lenses and three rolls of film to create a panoramic view in a modified theater. In a Cinerama presentation, the three rolls of film are put into three individual projectors arranged in a very particular manner, giving the viewer full peripheral vision. Add five sound speakers in the front and two in the back, and one will have a truly immersive theater experience. Although this method enjoyed success with “This is Cinerama,” this, like almost all methods to follow, would be short lived thanks to This method spawned what is known by film historians as the “3-D Craze.” This method used two cameras about as close together as two human eyes, and the projected images are passed through two polarized filters, red and blue, as they go through the two projectors. Like the method before it, this method found success with “Bwana Devil,” an otherwise cheesy African film with effects that almost literally moved audiences with the special effects used, some even ducking behind their seats for some scenes. However, like Cinerama, “Natural vision suffered from its own brand of problems, including headaches and eyestrain, and an overall annoyance with having to wear special

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