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Online marketing case
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Online business is a phenomenon that is very popular today. Online business is a business that uses the Internet as a support; as promotion media and related products. Online business can be run anywhere and anytime as long as you have a PC / Smartphone and Internet connection of course. Basically, an online business does not require some of the usual things required to run a conventional business; one of them you do not need a real store, you may still need a warehouse, but you do not really need such a real storefront to display your products. Just like conventional businesses, online businesses can be distinguished by their scales; big, medium, and small. For most of us, small business online is a choice that really makes sense. To run a …show more content…
Email functions cannot be replaced since it serves as a personal account of your access to various websites, including your online shop! You should be aware that email can be infiltrated by a virus. Try to do the scanning process on a regular basis on all webs, e-mail traffic and instant messages in real-time. You should be wary of the threat of phishing. Phishing is an online attack that utilizes our unawareness in the use of various social media. We certainly have learned that in running an online business, we need a popular social media as a means to promote our products and interact with all clients. Beware of the various links offered, because some links might constitute false links that are trying to deceive us to access fakes page unwittingly forcing us to give our personal data. There are so many Internet practitioners that have estimated that the distribution of malicious code via a social networking site is 10 times more effective than the distribution via email. Therefore, Internet users are much more interested to click a link received from their friends, than links from random spam messages. In essence, we must open our eyes, looking for information related to the prevention of online attacks that can attack our online store, and eventually interfere with the performance of our business. No matter if you only have an online business with a small scale, protection against viruses is very
In today's competing world, many organizations are rethinking their strategies in terms of the online business and its capabilities and culture. Organizations are taking advantage of the widespread web to buy and sell goods from other companies and recently from individual customers. Exploiting these opportunities of convenience, availability and widespread reach of the web or Internet, many companies such as Amazon have benefited from the use of web successfully.
This is the business strategy the draws people to the physical store. Online-to-offline commerce, or O2O, identifies customers in the online space through various strategies and then try to direct them to the shops. This activity is to bring the potential customers from online channels to physical stores. This is done through email marketing and internet advertising and many more things are done in order to entice the potential customers. This is a pure combination of online marketing as well as offline marketing. O2O is termed when the deal is done online and the transaction is done offline. The best part of this model is that instant gratification is acquired unlike e-commerce model. The model is best suited for the perishable goods that can be instantly
Advertising has been round for centuries; starting with print ads, then evolving into radio and TV adverts. Each form of advertisement requires several different strategies in order to make the advertisement effective and appealing to the consumer. With the ever popular rising of the usage of the internet, online advertisements have also become more popular. According to Dr. David Evans, who received his Ph.D. in Economics, e-commerce, or sales processed online, were equal to 34 billion dollars as of 2008. (Evans, 2) This amount has only grown and will continue to grow as the usage of the internet becomes more and more popular. The heart around this monumental sum of revenue is online advertising. Advertising agencies optimize their online
One of the importances of online branding is the scope at which your brand is known. On the internet things are far and widespread therefore breaking the barriers of distance. Taking your business beyond your locality will depend on you establishing your online presence. With online branding you also build trust with your consumers. In this “tech times” when someone hears
The Information revolution is changing our daily lives. With the rapid development of computer and internet, online commerce become quite common and plays an important role in the modern world. The online business has booming development in these few years. US online retail sales raised an average of 11% in the first three months of 2009 (“US Online Sales Up,” 2009). The growth of online sales may due to the growing number of consumers who shop online. In the case of Asia, survey reported 77.6% of Internet users have online shopping experiences in 2003 (as cited in To, Liao & Lin, 2007). Online shopping is very different from traditional shopping. Consumers cannot touch and check the product before purchasing it, which means they are at higher risk of fraud than traditional shopping. Consumers also have other concerns such as credit cards security of online shopping. Then questions should be raised: what is the advantage of online shopping? Why people shop online? In following paragraphs, the advantage of online shopping for the consumer and consumer’s motivation to shop online will be reviewed and discussed.
So what is the digital marketplace? Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners.
Online shopping has been growing since the put the first online store on the web, now you can shop from anywhere around the world and have it shipped to you directly. Comparing the product against other online store competitors; making it easier to find the best price on the web. You can research the product and make sure this what you need before buying it. The internet is twenty-four hour shopping center, you can shop at what ever time you and wherever you have time for it, making it more convenient to use online shopping. Using it can create more time for the things you would like to do.
Electronic commerce- E-Commerce- is “Business-to-consumer and business-to-business commerce conducted by way of the internet or other electronic networks.” (Merriam-Webster) The online retail business is very profitable. Anyone and everyone can go to a website to view their favorite products and make a purchase. This makes selling products much easier and less expensive than setting up a building to hold those products they wish to sell. This building is much less remote than the online store which will lead to less profit in the long run. For the small business that is just starting out, or even the medium sized b...
Available goods and services: Customers are benefitted from online stores as they provide more variety of goods from all over the world than any physical store. All the brands are available. Most companies have their websites to offer goods/services online, no matter they have any front store or not. Many traditional retailers sell certain products only available online to reduce their retailing cost or to offer customers with more choices of size, color etc. Also, online shopping sometimes offer good pay plans and options for customers. They can decide their payment amount and date in their own convenience &
Electronic Commerce as popularly as E-commerce has become a big deal in our growing economy due to the increase use of online systems. E-commerce now of the fastest growing business in the world. The technology has change the way of business. Business that have physical location have now made it an effort to focus their online business. It is the new sort of business platform where you can make use of different technologies like electronic data interchange or transfer document electronically. Online business is an effective of sales.
In this write up the focus is mainly on e-business. It consists of critical discussion and analysis of the impact of adopting e-business orientation. It also contains relevant information on the current state of e-business market.
In the past 20 years, the world that we live in has evolved exponentially, technological breakthroughs have fuelled this evolution and are still continuously doing so. One such advent was the arrival of internet. Internet started its journey as a slow and unreliable tool mainly targeted at academicians for research purposes but since then it has grown in both size and services. Today it touches almost every aspect of our day to day lives. From medical field to military operations, from high speed communication to global navigation, its applications can be experienced everywhere. The internet has continuously contributed to the radical changes in many facets of human endeavours, including the commerce.
At the very start, internet revolution was known as a world wide web that would change everything. In 1990s, the concept of "online business" was created, this business is known by various names such as dot-coms, e-biz etc. which made easier to start a business on internet and inexpensive as well. Whether it's a big or a small, local or international it can reach infront of the world very easily. Thousands of ventures have been made on internet for online business on the basis of brick and mortar. Online business is not different from any other venture. Same rules and principles are applied. First thing to start up a business is to create a business plan and think of how to make money. Some of the options which should be applied for an online business includes, sell products, sell advertising, sell information, sell services and to become a reseller. All of these options are complied together. For any virtual business an individual should always look for products with high margins, high demand and less competition either for physical or digital manner. However, many services are sold on internet such as web hosting, domain name registration, software applications and comparison of different products and services. Selling information is another basic option in an online business which is done in two forms, one is subscribing on a website where online articles are available for free and on the other hand e-books are popular and are free, they can be downloaded easily plus when the writing is done the cost of subscription is very low. Advertising on internet leads toward a lot of money though it's an expensive procedure, with a lot of traffic on a web site one can make money easily by joining any kind of ad network such as Google. By getting affiliated with another web site can also make a lot of money such as sending a buyer on another merchant's web page, like this one can get a percentage on per sale basis but first an individual needs to get expert in marketing for search engines.
Nowaday, online banking is practically the norm. You log into your online account to pay bills, transfer funds, or just check your balance.with the internet you don’t have to go to the bank you can just log into your account on your computer or your phone and completing your transaction from there anytime of day or night, ("4 Advantages of Online Banking | AccountNow Prepaid Cards"). Also,the Internet is making education more accessible, granting easier to study and research materials and facilitating. Especially online courses make education accessible to learners for whom it previously may have been out of reach. Online education allows students to work their own pace, own time and without coming to school. This increased level of convenience and access is a major development in education. It also helps the student to research about the history or to any types of work. For business the Internet is helping them find new customers through online advertising. Offering text and banner ads on websites as well as informational pieces, and it has also reached customers quickly and efficiently. Another way, business use internet to sell products and services. Business create a commercial website to sell something from their cell phone or online, (Balle, "How Do Businesses Use the Internet?"). This is the way to improve and access to the
The high take-up of the Internet leads to variety of opportunities in front of companies. People are more online than ever. They spend many hours each day on Social Networks such as Facebook and Google+. It is no wonder that buying and selling can now be done in a more convenient way. Although traditional shopping is still thriving, online shopping can be an alternative for people wanting to save time and money. If a certain customer plan to go shopping, it could be stressful and also be time consuming. E-business has made shopping or any kind of transactions online much easier and convenient. It introduces new facilities, opportunities and way of shopping for both vendors and customers.