The Immortality of Skyy Vodka

It happens to be spring break and I decided to take a road trip to visit an out of state relative in Florida. While I am driving I happen to see advertisements on bill boards of Skyy Vodka at nearly every stop or city I pass. While I’m driving on the interstate about every ad I perceive almost symbolizes sex or some sort of representation of a high economic status. For instance Skyy Vodka commercial and magazine covers usually depict men dressed up in expensive suits, driving fancy cars, and owning luxurious mansions. Basically they seem to indirectly show us that being materialistic is the way to live your life. Therefore what makes this Russian drink so wonderful and invigorating? Maybe it’s the taste? Or it could be the extravagant thirst quenching history of this alcoholic beverage? Initially Skyy Vodka has consistently been perhaps the most sexually suggestive advertiser of its genre. The advertisements usually consist of gorgeous women dressed up in tiny black dresses or in a similar attire.

Skyy Vodka also applies the theme of male supremacy and the female threat to that power. They are displaying that if I drink Vodka I can get any girl I want. Clearly this is false, but that’s how the alcohol industry works. The alcoholic companies tries to pull in young adults with seduction or exhibiting supremacy towards others to buy their product. Their attempts mostly involve trying to seduce the male counterpart with a bottle of Vodka implying that the person who drinks this magic elixir will live a better life. Which is not true obviously, but yet this is what I believe they’re trying to present in their marketing scheme. Ironically when I take a sip of this magic elixir it makes me feel the opposite of what they’re ...

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... is strategically surveying the demographics of each area where they sale their drinks.

Evidently the best locations to gather information will probably consists of bars, clubs, and liquors stores. As a result they can possibly figure what type of audience is drinking their beverage from country to country. They might even come close to showing certain types of commercials and ads in selected countries. Since people living in foreign countries tend to have different ideology, styles, and cultures. This factor can also be a major impact towards the demography. This can lead the company to examine the aspects of each country and attempt to market a relation towards their consumers. Thus the power of advertising is stronger than what we imagine. We can simply throw any relational principle towards the audience. If done effectively it can cause a formidable following.