Bravo! Apple has finally acheived its goal, geared towards spreading spreading its retail foot prints in the greater china region. China indeed has gotten a very large bite of apple in just a space of two years. Apple has succeeded in opening 480 retail stores across 17 countries. China being one of these countries, is getting its 39th and 40th apple retail stores opened this June.
It original business began as a health formula with less than 10 servings a day in its first year. Now business is credited with approximately 1 billion servings consumed each day. Coca-Cola now holds a monopoly on the soft drink industry and includes a massive 500 product range. Coca-Cola led the first parts of early advertising endorsement, and as early as 1886 the company began promoting its product. From there it began the revolution of product advertisement that is now evident in every part of life.
“By the time World War II began, Coca-Cola was being bottled in 44 countries” (Coca-Cola, 2004). These two different periods of time were when Coca-Cola experienced its most crucial rapid change due to bottling innovation and company expansion. GLOBALIZATION Beginning in the 1920’s building their global network, Coca-Cola is now the “world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands in over 200 countries” (Coca-Cola, 2004). Competing globally is a difficult task due to the unpredictability of foreign markets (Bateman &Snell, 2003). Coca-Cola not only recognized the opportunity in the global market but was able to expand successfully.
Young people of all colors and cultures were brought together holding a coke bottle singing the song” i 'll like to buy the world a coke. In the documentary of the history of coca cola, it states that after the commercial aired on television, a flood of mail came in to their offices thanking the company for the commercial because it was well needed(coke). The reason for the flood, is that the viewers needed to see positivity and having many young people of different cultures come together resulted to the viewer enjoying the commercial so much that they took their own time to just send a thank you note to the company. Also in an article from the University of North Carolina, it states that the “soft drink as a product that not only crosses but erases international boundaries”(Waldemer). Coca Cola had been the staple of not only pop culture but also in American
For well over a century, both Coca-Cola and Pepsi have been battling it out for the top spot in the soft drink market. For the first 12 years after Coke’s creation, it reigned supreme, having no competition until Pepsi’s creation in 1898. As Pepsi was taking its first steps as a company, Coca-Cola was already selling a million gallons of Coke
Pepsi was introduced in 1893 by Caleb Bradham as “Brads Drink” which then was renamed to “Pepsi Cola” in 1898. There wasn’t many options for advertising in this era due television not being introduced into households till the late 1900’s. One of the first Pepsi Cola advertisements was a black and while flyer that had a few characters laughing and read “Whoope!!! Zoom!! Drink Pepsi-Cola” at an advertisement from Pepsi, the have bright blue, red, and white colors that pop and are eye catching.
It can then establish a ‘place’ or method of distribution for each product and ten, finally a promotion and advertising strategy to create awareness within the various market segments. Coca-Cola is a company that has a very effective marketing mix. One that has helped it grow into the billionaire multi-national co-operation that it is today. Its marketing mix has been set up in very a strategic manner that enables the organization to achieve approximately 1.8 billion servings a day today, after having started off serving just 9. (Coca-Cola Conversations, 2011) The Coca-Cola Company Coca-Cola is the world largest beverage company that was founded over a century ago.
The Coke trademark is now as much American icon as apple pie and baseball. Coca Cola Bottling is currently a Fortune 500 company that posts a $3.53 billion dollar net profit. Ironically, only 30% of their sales come from the United States—which means the remaining 70% are from overseas customers. With a population of 1 billion, according to its website, Coca Cola was reintroduced to the India consumers on October 23, 1993 only gaining third place in the cola market. (Pepsi holds the number one position.)
Lastly, it reads ‘Coca Cola with feelings’ and even when you are alone Coca Cola is a great companion. The ad ends with a boy taking sips of Coca Cola. The target audience this ad is trying to connect with is that of the young consumers, the millennials. The lifestyle they are trying to promote is a lifestyle of freedom and spontaneity. The context in which this ad is representing is that of life in the youth.
The Coca Cola Company: A Household Name The Coca Cola Company has been "Refreshing the World for 125 years"(Coca Cola). In the 200-plus nations that The Coca Company serves, it is hardly possible to go anywhere and not be able to find a refreshing Coke. Since its creation in 1886 by John S. Pemberton as a "Coca Cola syrup & extract"(Coca Cola), the beverage became in instint favorite and quickly became a national product in the United States. Innovations such as "The Contour Bottle" helped distinguish the Coca Cola beverage from the many other competitors that tried to imitate their success. Working with their bottler manufacturers, The company was able to patent a bottle specifically for their product.