The Golden Age Of Social Inequality In The Consumer Republic And The Great Depression

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The Consumers’ Republic began in 1933 when Franklin Roosevelt launched the New Deal to fix the American economy after the Great Depression. The New Deal allowed more government intervention to strategically invest in industries which created more production and jobs opportunities. The New Deal was slow to fix the Great Depression, but when World War II came into play in 1937 production was booming and many jobs were created due to the need for military production. This era, called the age of mass consumption or “The Golden Age of Capitalism”, revitalized the health of the American economy, but was also an ideological weapon in the political struggle of the Cold War era. The United States explained how the mass consumption of cars, new homes,…show more content…
The exclusion of African Americans from the GI bill of rights to obtain a new job, education, and adequate housing shows how the Consumers’ Republic was not truly a free and equal society to consume because they were unable to live the “American Dream”. Another inequality that African Americans faced in the Consumers’ Republic was during the 1950s and 1960s, when African Americans were discriminated against from accessing housing in suburbia. After the postwar period, suburbia saw a 45 percent increase in growth because American citizens wanted to live the “American Dream” by living in a fancy neighbourhood with white picket fences, cars, and children, demonstrating the status of a middle class citizen (p. 195). White Americans left major metropolitan cities and went to the suburbs because African American veterans were overcrowding these areas after the war. White Americans viewed African Americans as beacons of greater poverty and crime and continued this fear as they moved to the suburbs because they believed that if their neighbourhood became racially intermixed then their property value would fall (p. 213). The first sort of

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