The Goal by Eliyahnu Goldratt and Jeff Cox

The Goal by Eliyahnu Goldratt and Jeff Cox

In presenting the analysis of The Goal by Eliyahnu Goldratt and Jeff Cox, the

major points and ideas that were examined mainly included what the goal of any

company should be, which the answer is to make money. The book is about transforming

management in the business world. How to rethink the old rules of business are presented

by Goldratt. This novel centers around the theory of constraints, as an overall philosophy

applicable to running and improving an organization. The author gives three methods to

use simultaneously inorder to accomplish the goal of making money. Whatever the

nature of the business increasing throughput, decreasing inventory and decreasing

operational expense are the parameters on which a manger should contend with to gain

control and meet the goal. The book tells a story that incorporates these parameters in

what turns how to be an informative and entertaining novel.

Goldrattr's uses a fictional story to develop the techniques of Total Quality

Management. He uses a production plant with the main character of the book being the

plant manger to illustrate the philosophy of TQM. By telling a story about this plant

mangers journey of reaching the goal of his plant to keep it from closing its doors due to

poor output, the author explains and examines the thinking process in specific functional

areas such as sales, marketing, logistics, finance and accounting. The author's purpose

for writing such a book, is to explain that common sense techniques needed to

understand the concepts on how to apply these tasks in management and be successful at

the same time. The target audience for such a lesson is any manger in any industry. The

topics of concer...

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...inished morning care, we as a company were making money by just "baby

sitting" these elderly residents. Once the resident's morning care was finished, the

number of staff members could be decreased. So in evaluating this concept, we needed

more residents to "baby sit" because after first shift we make the most profit off our

residents. By second shift the residents need little to no care from the staff. So, we drop

our staffing by half and then drop it another half for the night shift. These techniques

increase profit and increase productivity within the company.

The integration of production type techniques for achieving TQM are not easily

seen by those in the service industry. But with a little creativity, links between the two

industries can be obtained by a service industry manager. Because in the end, both

managers have the same goal of making money.