This clarification for the corporate brand covenant concludes to give attention to the important role that the quality of any brand played to build customer and stakeholder’s satisfaction and respect. Balmer in his several papers (1995, 2001a, 2001b, and 2012) discussed that the success of any corporate brand service identity must be delivered through a good service and a high quality. Lam et al. (2012) and Corkindale
Positive reinforcement through recognition and rewards is essential to maintain achievement and continuous improvement through participative problem-solving projects. The Quality Delivery Process TQM is not just the awareness of quality for the customers. It demands the implementation of a new system. Finally, the main objective of TQM may put the customer at the center of every activity and consider the process as customer driven, but all other factors which do not involve the customers have to be taken into consideration for the successful implementation of TQM.
In the light of their efficiency, effectiveness and flexibility delivery (customer valued) processes are constantly evaluated and improved. 2.3 – Illustrate the type of added values to be gained. Answer for question 2.3: Some people think that total quality management through quality management systems are a never-ending expense that businesses have to engage in to ensure products or services are not defective or meet basic requirements. The long-term viability of a company's business plan depends on sustaining its Competitive advantage is usually achieved through developing new products and services that satisfy and delight customers and through restructuring and improving business processes to improve quality and reduce
• The value chain analysis can be demonstrated the weaknesses and threats of the company quickly and accurately. It also helps the managers of the company to develop an effective strategy, and shows them how to develop the strategy. Porter, M. E. (1990). Value chain analysis model helps an organization to understand the organizational issues involved with the promise of providing customer value and promises. It mainly focuses on the creating a good value proposition.
If an organization has done the best job possible to produce a product or service it is assumed to be of good quality. Total Quality Management looks at the end user to determine the quality. The important decider is the customer; quality management focuses on the customer.
This essay will explain what is meant by excellent customer service, outline an excellent customer service structure and give ways in which it can be maintained. It will also state the impotence of customer service to a business or entity. Customer service is used to set the direction for the business. In any organization customers should be first priority. Excellent customer service promotes customer satisfaction, employee motivation and gives the business a competitive edge among other businesses.
SWOT analysis must be customer focused to gain maximum benefit, a strength is really meaningful only when it is useful in satisfying the needs of a customer. At this point, the strength becomes a capability (Marketing Strategy, 1998). When writing down strengths, it is imperative that they be considered from both the view of the firm as well as from the customers that are dealt with. These strengths should be realistic and not modest. A well-developed listing of strengths should be able to answer a couple of questions.
REFERENCE…………………………………………………………………….11-12 1. INTRODUCTION Total quality management is the quality emphasis that comprehends the entire organization, from customers to suppliers.it stresses a commitment by management to have a continuing companywide drive toward excellence in all aspects of products and services that are important to the customer. In such a competitive environment resulted from world globalization and liberalization, firms survive with much difficulty unless they create competitive advantage over their competitors Adam et al, 2001; Samson & Terziovski, 1999;Terziovski & Samson, 1999). With increasing competition and change in customer needs and expectation total quality management has become an important aspect in customer satisfaction, as emphasis on total quality management can help organizations to meet customer’s expectations and compete as a leader in the world market. Leading innovators in the quality area, such as Deming (1986) and Juran (1993), affirmed that competitive advantage can be gained by providing quality products or services.
An effective group is one that achieves high levels of task performance, member satisfactions and team viability (Schermerhorn, Hunt & Osborne, 2003, p. 2). Synergy, the idea that the whole is greater than the sum of its parts, is also part of an effective group. If a group has synergy then they are able to accomplish far more than they would working as individuals. Synergy is crucial in group organizations if they want to be competitive and productive. Groups within organizations improve creativity, implement better decision making processes, increase commitment to goals, offer control and help to offset the size of a large organization.
Another thing that this model includes is ecological planning, which influences how effective the method will be (Linnan et al, 2005, p. 310). The reasons behind using the model are that it is arranged into specific categories and strategic components. The benefit about the program is that the processes used in the model are cyclical and supportive to management of substance abuse training. The model delivers organizational performance that targets the needs of individual workers (Larsen & Merlo, 2005, p. 83). The MATCH model has five phases that help it be the most effective method of conducting public health education intervention on substance abuse.