The Ellen Degeneres Show

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Recommended: The impact of television and social media on society

Summary
In this paper, I will focus on a contemporary media that use different platforms and technologies to extend its brand. I decided to evaluate The Ellen DeGeneres Show, as it is a well-established talk show and thought it would be interesting to shed light on how this show uses multiple platforms to connect with their fans, to promote brands and to attract more viewership.

Introduction
The Ellen DeGeneres Show is well respected and became a big hit for daytime TV viewers in 2003 and is currently in its 15th season. TV personality Ellen is known for her hilarious and uplifting personality as well as her dance moves. The show has won a slew of awards since its inception, such as Daytime Emmy, People’s Choice awards and recently Teen …show more content…

Coming from a TV background myself, I can argue that one of the downfalls of the show is that Ellen rarely responds to the viewers directly. Instead, the focus is on the celebrity guests that visit and the in-studio audience. One way to interact with your viewer is asking them to comment on a social media platform or something to that nature, and you respond to their comment on live TV. The show already provides useful content, Interaction with the viewer builds loyalty to your content, and it also increases …show more content…

The page has had several hashtags over the last couple week. I.e. #edbypetsmart #catweek #ellenshowmemore #kitkatremix this is a smart move as it engages the followers. The page posts photos from viewers, previous segments, several times per day and interacts with celebrities. Its Twitter followers can comment, retweet, or like the content posted.

Pinterest
The Ellen Pinterest account has approximately 490,430 followers, and the content is split among 38 boards, and over 4,100 have been ‘pinned’.

Instagram
In a study done in 2013, The Ellen Show was the most popular brand on Instagram.

The page has over currently 48.9 million followers and over 5,300 posts. The page posts videos of previous and upcoming episodes and cross-promotes to their YouTube page. Their posts happen 2 – 3 times a day.
YouTube
The show also uses YouTube, and the channel has over 21million subscribers. Her most viewed video, which is of singing duo Sophia Grace & Rosie, has over 120 million views. The channel has recently launched a twice-weekly show ‘Ellen’s Show Me More Show” that can only be found on YouTube. Subscribers often comment on the

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