The Effect of Social Loafing on Participants in Collective and Coactive Conditions

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Social Loafing is an important concept that can be identifiable in our day to day lives such as through school work, household chores, employment and even sporting activities. The current research investigated the effect of social loafing on collective and coactive conditions through an experiment which asked participants to complete a brainstorming task asking them to list as many ways to use a pencil as they could. The results indicated that social loafing was non-significant in both collective and coactive conditions. However, group work improved the amount of answers the participants had. The results have important effects for reducing or eliminating social loafing to ensure that the participants are accountable for their own activities regardless if in an individual setting or group. Karau & Williams (1993) formed the conceptual idea that participants performing a group task would identify aspects of social loafing and thus having group cohesiveness would eliminate participant loafing. Shepperd, Stephen, Wright and Rex (1989) also established the social loafing concept to be related to impression management. Impression management being a goal directed conscious or unconscious process in which participants attempt to influence the perception of others (Stephen, Wright and Rex, 1989). In another theoretical concept of social loafing, Kerr (1983) demonstrated the free rider effect by addressing the role of the “sucker” in experiment groups. In stating this, it is evident that the many concepts surrounding social loafing derive from the same fundamentals. Though there are conflicting views within social loafing, results from this experiment do not show a significant difference of social loafing between collective groups and coact...

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...s strength in the experiment rather than a limitation which future studies should also monitor.
The present study identified social loafing is less likely in collective conditions than coactive conditions although results were non-significant. This study supports the research of Worchel, Rothgerber & Day (2011) as participants who worked in newly formed groups worked harder in the group setting than alone. This was shown to occur due to a number of reasons including group goal setting and group level comparison between participants. Future studies should consider the influences of group tasks for group development. In conclusion, social loafing in collective groups are not significantly less than the coactive condition however results may vary in future experiments due to having new variables, different participants and a change methodology in future experiments.

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